My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« Revised Early Estimate of Nokia HMD Smartphone Unit Sales Year 2017 - Based on survey of carrier support and various data points (updated) | Main | Q3 Smartphone Market Shares and Prelim Estimate of Full Year 2017 Top 5 (plus installed base as always) »

November 03, 2017




"Or you have to check the currency fluctuations."

They play a role, but a minor one. Those spikes towards significantly lower prices are actually special offers -- they last only one or two days before prices return to very small oscillations around a normal level.

Writing this, I realize I have not been very clear. The figures I gave are for the lowest market price -- median prices are generally higher. Here, again in CHF:

Note 8 (Midnight black)

64 GB
Min: 939.00
Med: 1000.00
Max: 1199.95

128 GB
Min: 1039.00
Med: 1049.00
Max: 1049.00

256 GB
Min: 1149.00
Med: 1149.00
Max: 1149.00

There are just a few offers for the 128/256 GB versions.

iPhone X (silver)

64 GB
Min: 1169.00
Med: 1199.00
Max: 1360.00

256 GB
Min: 1339.00
Med: 1389.00
Max: 1599.00

CHF and USD are approximately at parity, so you can get a direct idea of how expensive those devices are (Samsung: very expensive, Apple: filthily expensive).

"Buy One, Get One free"

I never see that kind of promotion here. Anyway, there must be some kind of strings attached to it.

Jim Glue

I'm bummed the HomePod is being delayed till next year. Was going to be my Christmas present to myself :(



> Apple wants to keep me happy and I like that.

No, think that Apple wants to keep you happy but actually Apple wants your money by you paying the iTax.

Apple 5 years ago had over 22% of worldwide phone market share and now it has around 14% and it is on second place behind Samsung. In another 5 years from now Apple will have around 6% of worldwide market share. Have fun paying the iTax while you still can.

Jim Glue

Lies, damned lies, and market share.

Apple is selling far more phones at 14% "new sales market share" than they were at 22%. The market is always 100%. The unit sales that market consists of has grown substantially.

New sales market share is only about sales, while Apple has 20% of the install base.

Apple's install base is already larger than Nokia's smartphone market ever was. Even Nokia at it's height did not sell as many smartphones as Apple does today.

So who do you want to be? The market leader of a small market....or Apple, the #2 market leader of a MUCH larger market?

Only 1 company sells more smartphones than Apple. It's only by comparing Apple to the total market of smartphones that you get the notion that Apple has a small market share. Everybody else's market share is smaller, except Samsung.

How bad is Apple's smartphone business? While the leading platform, the absolutely dominant platform has seen the ASP fall to below $200...Apple's ASP keeps rising and is above $700. So consider that Android had to drop their prices to less than 1/3rd of the iPhone...heading to 1/4th of the iPhone and in doing so, only managed to drop Apple's market share from 20% to 14%. In what other market can the minority player do so well while not only sustaining but increasing ASP?

Apple's 14% market share is only against the "entire market" even though Apple's cheapest new phone is almost twice the cost of the average Android phone. Every market analysis of every other kind of product includes market segmentation. Nobody reports on BMW's share of the total car market. Ford is compared to Toyota and to GM because they all participate across the price spectrum. BMW is compared to Mercedez and to Lexus because it's foolish to compare BMW sales against Ford.

Apple is increasing it's lead in market share of the $600 and up flagship segment.

All of this and I didn't need to resort to the "p-word".


"Apple is increasing it's lead in market share of the $600 and up flagship segment."

And Apple has 100% of the iOS market in their pocket.

Jim Glue

Winter - absolutely. That's Apple's key to exist. They develop their own platforms and DON'T sell the platform to others to compete against them.

But I realize the point you were trying to make. It goes back to whether you understand the rational between comparing luxury cars to other luxury car sales, and not to "total car market".


@Jim G

> Apple is selling far more phones at 14% "new sales market share" than they were at 22%. The market is always 100%. The unit sales that market consists of has grown substantially.

The fact is that Apple is number 2 and soon it will be number 3 regarding worldwide phone market share. Soon (next year hopefully) even Huawei will be selling more phones that Apple.

> How bad is Apple's smartphone business?

Apple is doing pretty bad in smartphone business. It is barely number 2 and soon will be number 3 regarding worldwide phone market share. 5 years ago Apple had over 22% worlwide market share and now it was barely 14%. HomePod is doing badly as expected (see: ). It is many years behind Google and Amazon. iWatch is a big flop and the proof is that not even Apple releases the exact numbers regarding the sales! How worse than this can it be?

Jim Glue

Again, you are lying with market share.

Apple is selling more know...that's where money is made...actual sales. Apple is selling more phones now than ever....and at higher ASP than ever. That is not doing bad. That is doing terrific.

And you have dropped Apple to fourth place on expectations of the future. That future hasn't arrived. But you've thought Apple has been doing terrible as the 2nd best unit market share holder for almost a decade.

It's a marvel that a company selling a $700 product has any market share at all when selling against a < $200 product. But we all know that it's not REALLY the same market.

Android has put every other platform out of business. Except for Apple's. Apple's platform is SO good, SO desired...that Google themselves pay Apple billions just to be the default search provider on Safari. All of Google's apps are on Apple's platform except those that can't be.

Don't you remember when it was supposed to be a terrible thing that Apple's Watch would only work with iPhones? How terrible a strategic mistake to ignore the "massive Android market". Yet Apple sells far more Watches than all the Android watches combined....because Apple's customers are the most lucrative customers to have.

Apple's services (save for Apple Music) are exclusive to the iPhone. How terrible to limit yourself to such a small niche. Yet Apple is making FAR more money on services for it's smartphone than any other Android manufacturer is making selling smartphones.

Yep, Apple has missed their target launch for the HomePod. Yet look at the difference between Apple's Airpod launch and Google's year-late response. Google has put out a product getting panned everywhere in a rush move to "catch up" to Apple. Meanwhile, Apple is years late with an Echo challenger and is content to continue to wait until they have the product they want to ship.

Apple will sell far fewer HomePods than Amazon's echo family units....but I bet you Apple will make money while Amazon is still giving away it's tech products in hopes to sew up a market. You how the Android smart watches were going to prevent Apple from entering. the entire smartphone market before Apple entered.

A billion iOS devices have been sold and the iPhone active customer base is approaching 650M. 650M with a 95% retention rate. Means another 600M sales are ALREADY in the bag before Apple makes it's next phone or buys it's next ad.



> Apple is selling more phones now than ever...

But Apple's worldwide smartphone market share is going down. 5 years ago it was over 22% and now is barely 14%. Basically, you are saying that a sinking ship now is pumping more water than never while is sinking faster than never.

> Again, you are lying with market share.

You are bullshiting and trolling again. Your posts will be deleted soon.

Jim Glue

It's not trolling. Apple is #2 in market share. Android has absolutely won market share. Samsung is the winner in market share and seems secure for the next few years.

What is NOT true is that Apple is in some kind of trouble due to "falling market share". Tomi is not on the "Apple is doomed" bandwagon. That's just a wet dream some of you regular posters refuse to give up on.

It is true that Apple's market share has fallen. It is most likely true that Apple's market share will fall more.

Tomi T Ahonen

Hi Gang

Hey, this will interest MOST of you (except those obsessing only about the rich world haha). Rare THAILAND market data via Canalys. I missed this last month. Thailand is in top tier of 'Emerging World' countries ie rather rich nation for the 'Rest of the World' but it is largish, at 69 million population. VERY good market to study to understand similar nations like say Malaysia, Vietnam, South Africa, Argentina etc.

What makes the Thailand Canalys market data exceptionally juicy for us is that it includes.. a price pyramid (thank you Canalys! or should I say Ka Pun Kap?). So yeah, they only reveal top 2 brands Sammy is number 1, Oppo number 2 in Thailand but total market size, growth rate, 3 price bands etc. VERY useful tidbit of data from one of the more affluent of the Emerging World countries.. Via Bangkok Post

Enjoy (I'll be doing Top 10 shortly)

Tomi Ahonen :-)

Tomi T Ahonen

Hi All

And to see how utterly different the US market is from the rest of the world, here is Strategy Analytics Top 5 of US market (now 3rd largest in world, behind China & India) To 5 for Q3. 1 Apple, 2 Samsung, 3 LG, 4 ZTE, 5 Moto (yes Lenovo)

Tomi Ahonen :-)

Tomi T Ahonen

Ok gang

the Top 10 is now up. Enjoy

Tomi Ahonen :-)

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati