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February 26, 2017



The 3310ng specs reveal that HMD considers the basic phone market to be in its irresistible terminal phase: HMD did not even bother to implement 3G on it.

As such, it is a nice marketing move to scrape the very last bits of revenue from that market segment by taking advantage of Nokia brand and styling recognition from yore, but nothing more. A bit like what Nokia did with the Ringo line for NMT networks in the late 1990s.

As for the other models: I said last year they would be me-too products, and just from the specs, they are. Where is the USP? Having a "pure" Android environment falls short.

The lack of removable batteries is also a downer. I contend that a device with a sealed battery has no excuse to exclude waterproofing; conversely, a non-waterproof device has no excuse to exclude a removable battery.

There does not seem to be anything earth-shattering from other manufacturers at MWC'2017 anyway.

Tomi T Ahonen

Hi E

Good points and mostly agree. Now put yourself in the shoes of a customer who has a bugdet limit of 300 dollars for the next phone and walks into the store in July. Compares the offerings from Samsung, Huawei, ZTE, LG; plus some local brands, and then the store clerk puts the Nokia 6 into that buyer's hand. It will seem like the sales rep made a MISTAKE. It SEEMS rich and luxurious. And its a 'genuine' Nokia (and this new Nokia runs Android).

It doesn't 'need' ANY 'wow' factor in SPECS - at this price, it is the most desirable phone when you feel it in your hand - simply because none of the rivals bother to make their mid-tier phones 'this good'. They put all their design effort into the flagship.

These 3 phones will be the bestsellers in their price ranges in EVERY market where they are given fair treatment by all retailers (will not be even half of all countries in 2017 but will be many more in 2018). These phones were designed to 'steal customers' INSIDE THE STORE. They give nothing away in specs (no obvious missing tech specs) but they just seem cool and sexy and 'expensive'. Befitting the reputation that Nokia HOLDS IN THIS SEGMENT in 4 of the 6 inhabited continents where most of the planet's population lives.

The nice thing for us geeks is, that the Nokia 6 sets up the HMD team for quite a challenge for their first flagship (I expect Nokia 8 not Nokia 9) at maybe 499 dollar price point. Then we need high-end specs and some real 'wow' factor of something nobody else has, for it to have a realistic chance of say 'smartphone of the year' type of honors that Nokia once used to win all the time. Remember it will then go against the NEXT Galaxy and the NEXT iPhone haha still to come this year. I am very very optimistic after these 4 phones, that HMD will do 'exactly' the type of flagship you and I will also love. A 'typical' Nokia flagship that will instantly be a front-runner for smartphone-of-year honors (and also for cameraphone-of-year honors, with Carl Zeiss optics I am certain).

Tomi Ahonen :-)


The 3310 would have been a very good phone in many developed countries as well, if it had 3G.

The 3310 would have been a perfect "backup" phone for a lot of people. I know many in my tech circles wanted to buy one just to have around. It also could have addressed the grandma/grandpa segment of the market (a growing segment in the developed world). Many of them are now using smartphones grudgingly, they only use phone and SMS on the phone, and complain about the smartphone's battery life. The only reason these folks got a smartphone in the first place was because their dumbphone stopped working, they went to the shop, and there were no dumbphones to buy anymore.

But the 3310 missed all of this by not having 3G.

Mind you, I don't think it needs 3G for fast connectivity, but 2G networks are being shutdown in most of the developed world. in Australia, Telstra has already shutdown their 2G network and the other two carriers are also shutting them down this year. In the US the 2G GSM networks are being shutdown this year and into 2018. It will be the same story across many European countries, where carriers are shutting down their 2G networks to use that spectrum for 4G LTE instead.

The 3310 totally missed the mark by not having 3G connectivity, and hence being useless in these countries. I really hope Nokia/HMD quickly releases a 3G version of the phone soon, cause otherwise they have missed a big opportunity.



As for the looks, and being a lot classier than anything others have to offer at that price, have you seen the new Moto G5 and the G5 Plus? They also target exactly the same price point (starting from €199) and they also have unibody metal builds and everything you think is very desirable here. Oh and the G5 also has removable battery.

The industrial design standard have been lifted, and frankly in 2017, a $250-$300 phone is expected to have a luxurious metal like we used to see in the high-end. The cheap plastic build is now relegated to the sub $150 segment, and it won't last long there either.

SO yes, Nokia has done well here, but nothing exceptional frankly.

The think that makes me value Nokia above the others at this point is their pledge to release Android updates, and especially security updates quickly and promptly. If they stick to that pledge, I will be recommending them to all friends and colleagues.

Tomi T Ahonen

Hi Aryan

Great point but obviously 3G adds cost. There is plenty of opportunity to use other classic Nokia phone models to do the same for the Industrialized country markets - but that is NOT THE POINT of this phone. This phone is INTENDED for the Emerging World markets where 5 out of 6 humans live. Where Nokia DOMINATES as a brand. Where MOST phones sold are still dumbphones. And there 3G would add unnecessary cost where this phone is literally twice as expensive as the AVERAGE dumbphone. This is a 'very' premium price dumbphone at 49 dollars unsubsidised price. You can get Android plain-vanilla smartphones with touch screens from no-brand local suppliers for 40 dollars.

I get it Aryan that you'd like this phone to serve ANOTHER need. That need ALSO exists - but you probably will agree that the total market of rich country consumers buying a retro T9 based Nokia phone is FAR smaller than the market in Emerging World where 2G dumnphones are still normally sold and dumbphones outsell smartphones. Again, HMD did the WISE choice to NOT serve the needs of customers like you describe - that is not the 'low hanging fruit' which HMD needs to get to first - because they cannot give us a dozen phone models next year unless these first four phones sell REALLY WELL to begin with. And unless they offer a dozen phones, there will not be something similar to this but with 3G haha. This phone HAS to be a hit, for you to possibly get the phone you wanted. It is the profits from THIS phone (3310) that will drive the speed of which HMD can issue new phones. The three Android phones are likely also profitable but by a FAR thinner profit margin than what is on the 3310.

I hear you, yes, this type of phone could ALSO have had 3G and then in that case it would have ALSO been good in many rich countries - but that would have been a bad choice by HMD for this device. Now, a 3G 'sister' for this, perhaps for Christmas - that is a different story. Easy to do then, if they have sales volumes counted in the many millions for just this device....

Tomi Ahonen :-)

Tomi T Ahonen

Hi Aryan (second posting)

About the Moto G5. First, haha, Moto/Lenovo availability? Nothing like what Motorola once had so its patchy in terms of global reach. But yeah, there ARE other phones also with metal bodies. But the G5 loses pretty much across the board then on specs. It has a smaller screen, it has a lesser resolution main camera, lesser resolution selfie camera...

That is always a series of tradeoffs, but on specs (without having seen or used either device and I am not a phone reviewer haha) I'd say the Nokia 6 will win 'by slim margin' most reviews against the G5. I didn't mean to say its the only metal body phone - just that at this price point, and these specs, the metal body is the differentiator. The Moto G5 is a lesser phone - but in a nice body... it loses already before we put them into the hand for the final choice... (most consumers rating screen size and camera as the number 1 and 2 criteria in selecting a new phone)

Tomi Ahonen :-)


The no-3g maybe also serves Nokia as a planned obsolescence feature. If this phone is as durable as an original 3310, then maybe it will work until the shutdown of 2g networks in the third world(5 years from now? 10?). "The damned government and telecoms are killing my beloved neo Nokia 3310, what does Nokia have for me now?"


I am ex-Nokia, but have to truthfully say - there is very little chance of Nokia/HMD succeeding. In the war of eco-systems/marketing muscle and brand name - Nokia simply cannot touch Apple, Samsung and some of the Chinese powerhouses. Nostalgia alone will not help Nokia.
If you dis-agree - can you tell me why it would succeed? Does Nokia still have its supply chain, its carrier and retail channels, it channel marketing? All of that is gone. And all the best people have left the company a long time ago.

It is sad - but it is time to move on.


And didn't they promise sw updates once a month? That's cool. I will have Nokia 6 definitely plus a new 3310 for nostalgy reasons.

Tomi T Ahonen

Hi grogxd, kk, Paul and jj

grogxd - Haha good point except that note, in MANY Emerging World countries 3G networks only now being rolled out. Yes, roll-outs NOW. That means at least 20 more years of 2G network operation and even this retro 3310 will not last 20 years haha...

kk - I hear you. You personally don't like these phones and can't see why they would succeed. So you're the pessimist type. You clearly did not read the blog article carefully, I explained VERY clearly that this quartet of phones was not intended to serve the needs of you and me. These four phones are designed to win the war in 10 countries. The countries of 'low hanging fruit'. They WILL win their market SEGMENT in those ten countries. Most of those countries (but not India, Nigeria, Indonesia) do not have strong local handset brands to put up a serious fight like China and USA have. Those 10 countries all have a STELLAR view of the Nokia brand. In India still three years ago, Nokia was the strongest brand in the COUNTRY. Not strongest TECH brand. Stonger than any other brand in ANY industry like Mercedes in cars, Rolex in watches, Apple in computers. Nokia not only utterly crushes all other PHONE brands in India, it dominates all other brands too. That was when the brand was in the doldrums and after years of brand abuse. Now this legacy can be used to resurrect that brand. Same in markets like Nigeria, Pakistan and Indonesia. Some of the 10 I mentioned are more affluent and closer to the European/US markets like Russia and Brazil, but still even there, Nokia was a huge market leader until quite recently. These phones will easily win in those markets too.

The distribution and sales - you are correct, that those have been decimated and HMD has to now rebuild. This will take time. It will be helped GREATLY by a hit phone - which is what the 3310 is. It doesn't matter that the 3310 is not a smartphone - it will be one of this year's best-selling phones - sold in the SAME stores that all smartphones are sold, by the same retailers - that means, WHEN they order more 3310 models, they will also take some Nokia 6, Nokia 5 and Nokia 3. And while 3310 is winning in the dumbphone sector - when a CONSUMER in a store, compares a contemporary Samsung or LG or Huawei to the Nokia 6, 5 or 3, in those price brackets (175 to 325 dollars) - they will OFTEN go with the Nokia, even if the Nokia was not their original intention. Nearly half of all phone buyers will change their minds INSIDE THE STORE. They will compare, and those 3 smartphones were designed to WIN inside the store, the screens are huge and BRIGHT (for their price range) and the cameras are powerful esp the selfie cam (for their price range) and then the metal finish and Nokia brand - all come together. This helps create a 'Motorola Razr' moment for Nokia where these phones far exceed their initial market expectation (in these 10 countries) and THERE those phones will really jump off the shelves. kk, you need to go visit a phone store in Indonesia or Nigeria or Brazil to understand. These phones were not designed to appeal to you and me. They were designed to win INSIDE THE STORE, in those 10 countries. Where they will run away with the market share within those price brackets.

Paul - To quote John Maynard Keynes, "When the Facts Change, I Change My Mind. What Do You Do, Sir". I told you CLEARLY in my original blog what I expected would happen by now - that DIDN'T happen. So the forecast was made on those assumptions. I told you what my assumptions were and what would result. Now we see the reality, and it did not square with my assumptions. Would I not seem like a lunatic to you, if now under radically changed conditions, I still said 3%? Paul? Are you serious?

Tomi Ahonen :-)


The most important thing about these Nokia phones is that they resolve as good as it possible to solve the android update problem. The update problem is the biggest problem about Android. Only Google Nexus or Pixel phones are up to date and all others are running old or really old version of the software. Nokia will offer plain android with monthly updates from google. These Nokia phone are not competing against Google's offerings. If I will buy an Android phone it will be plain android, because of the update problem of the modified android phones.


First, I am buying 2 new 3310's for my parents who are still hanging onto their old 3310's. And they will appreciate the camera, not detest it. Then, I'll get myself a Nokia Android phone - the one I have been waiting for a loooong time. From a point of view of mobile markets, it maybe too little too late from HMD. But from the point of view of this one grumpy customer: "IT'S ABOUT F*CKING TIME!" It seems prepostorous we had to go through all this crap to eventually get to the point where you can buy a Nokia with the specs people want. It's 101 of marketing people, its not that difficult! Sheesh!


"the Nokia 6 sets up the HMD team for quite a challenge for their first flagship"

I would say this is only subsidiary to the most important challenge for HMD: what will be the transition phone, between the 3310ng and the 3, that will support the migration of the considerable feature phone and basic phone user community to smartphones?

You rightfully and persistently insisted on this evolution as paramount for the success of "generalist" manufacturers (such as Samsung, old Nokia, LG, etc), showed that Nokia had a long-term strategy to channel that migration towards its products, and how it is essential in a market where the high-end segment (the increasingly boring battleground of Apple vs. Samsung that is always debated) is saturated.

HMD will have to provide something at a price point of about €80-€90 (a Nokia 2? or a Nokia 1?) And that is where a technical difficulty arises. There have been quite a number of sub-€100 Android devices -- but everything I have seen and read consistently shows that they do not work well.

The hardware required to run Android, plus the features expected from a smartphone (e.g. 3G, WLAN), add to the production cost -- but because cost saving occurs in other parts (e.g. very limited RAM, flash memory, slow CPU), overall the features, generally expected to compare favourably to those of a traditional S40 feature phone, exhibit poor usability. The result: the smartphone costs less than €100, yes, but it is not good value for money anyway. If one can only rely consistently on messaging and calls, then a basic phone is half the price...

HMD/Foxconn must provide a genuine Android device at sub-€100 price point whose feature above a 3310ng are effectively usable, i.e. that represents genuine value for that money. It will be tough.

"The no-3g maybe also serves Nokia as a planned obsolescence feature."

I agree, this was also my point. HMD does not believe that 2G will last, or that basic phones will be relevant long enough for 3G -- for which it will try to push the line of "Nokia n" devices.

Thus, the 3310ng is not quite a swan song, since HMD has been producing other 2G basic phones recently and will probably launch a few more -- more like entering the last stage of a fireworks feast.


I am already looking forward to getting some Nokia phone in our house!

I guess that Nokia will have no problems whatsoever in getting 4-5% world wide market share. It will be much tougher breaking the 10% market share though!

P.S. I am the real Paul!


One aspect not mentioned in the article is that either Foxconn or HMD inherited the dumbphone sales organisation from Microsoft, a unit that was always profitable, even under MS's tutelage. HMD can now use this successful department to channel its smartphones into the (for now) relevant markets.

Personally, I'd like to see a successor to the 515, the perfect hybrid between a smartphone and a featurephone and the ideal second phone with a very long battery life, an indestructable case and the ability to install apps. I'm using the 515 much more than my Samsung Galaxy, because I can listen to music and watch videos for at least a week in addition to using the device as a phone, without having to re-charge it every few hours/days. Plus, the sound quality of phone calls is so much better than on most smartphones.

Tomi T Ahonen

Hi jj, Pekka, jv & E

To everybody - I have been reading the world press reviews. Clear divergence of opinion. In almost all Western press, the view is that of mild disappointment, pessimism and feeling that the 3310 is a PR ploy which won't go far. Meanwhile in the press from the Emerging World (obviously I'm only able to read those that write in English haha) - there is CONSIDERABLE excitement but also warning that the local price is not yet known, and the exact timing of availability is their concern. They are READY TO BUY these phones in the Emerging World and only worry - with considerable reason too - that there may be launch delays that Nokia is notorious for. But if these 3 smartphones (and 3310) launch in the 10 countries I said, by June - they will be HIT phones in all 10 of the markets I identified. Go read the press. It is a CLEAR divergence of opinion. Don't read what a British or American tech writer thinks of these phones, they are disappointed (or bemused by the 3310 while pointing out that their own country 2G networks are shortly shutting down haha). These 4 phones were NOT TARGETED at the small markets of Europe and USA. They are targeted for the FAR LARGER phone markets. Those 10 countries that I listed are larger than China! They are larger than Europe! They are larger than the USA. They, those 10 countries by themselves account for 1/3 of all phones sold - and the local press in those countries are loving this launch.

jj - yeah, very good point. It is a significant differentiator. I don't think most consumers will care about is the OS updated and what exact version it is (that is something only us geeks care about) but for SOME who wanted Nokia to do an Android phone for years - this is very good news. It won't 'win the war' for Nokia smartphones but it will help convince some, more geeky but mid-price buyers.

Pekka - same thing as jj. Agree with your views but this is a tiny slice of buyers for whom this would be a concern. Most who end up buying a Nokia 3 have never thought about the OS before, and for many of them, this will be their first-ever smartphone they will buy (very many were Nokia Asha owners by the way, who will now buy these Nokia models).

jv - haha, great comment! I think many of us will be buying 3310s as gifts to the more elderly relatives we have - as long as our national networks still support 2G long enough haha. But also, assuming 3310 turns out to be a good seller - expect HMD to give another old classic Nokia phone the retro treatment to do a 'Western' variant of this strategy, but on a phone that then also has 3G. I'd say pretty safe bet they'll have that phone out well before Christmas for Xmas gift-giving exactly like you said, we want to give this modern Nokia dumbphone to those relatives who simply will not accept any smartphone haha...

E - great great points! Yes, that migration will be very very important. And the 3310 and the Nokia 3 both signal the early intent on how to tackle that issue. There is plenty of 'space' in the naming and pricing scheme for a Nokia 2 and Nokia 1 to go for say $149 price for this Christmas season (Nokia 2) and then $99 for next Spring with Nokia 1. The issue of Android needing CPU and memory capacity is a considerable issue at the bottom end, you are totally right. That will partly be resolved over time due to Moore's Law. So the processor capability will get more powerful over time. And secondly, Nokia was never the phone with the fastest processor. They are traditionally willing to make that compromise, give the consumer more tech features but at a cost of some processing power & speed. For the first-time-user, coming from a dumbphone to their first smartphone - that will not matter one iota. As long as the smartphone reasonably well functions, they won't know what a faster phone even COULD be...

But this will take considerably more design effort and thus, the Nokia 2 & Nokia 1 will come later. When HMD has had more time to refine its exact design specs and the phone technical capability. Note also, that this is in Google's interest - they want Android on every phone, the market is growing at the bottom end - they WILL be trying to make Android more workable on very low-end spec phones. Again, not a perfect solution but this will help from that side.

If someone is capable of designing a sub $100 dollar smartphone that runs on Android and does an adequate job at it - haha, that is most def Nokia. They were ALWAYS doing the low end phones remarkably well.

HMD has the good fortune that the Asha/Lumia and very basic Nokia buyers of the past 2-4 years are now going to come to the stores to see these phones (especially the Androids) and in the store, these phones will easily sway any 'Nokia brand lover' that gosh, compared to the competition at this price, this is the best Android phone... These phones WILL lock most of those return customers to the new HMD-Nokia smartphone series. Obviously us who want the flagships, we will be disappointed but these phones were not intended to fight for that fiercely competitive space...

PS loved the ending, not a swan-song but entering last stage of fireworks feast. Indeed. And I can't wait to see HMD's next unveiling event with 2-3 more phones...

Tomi Ahonen :-)

Tomi T Ahonen

PS 'Real Paul'

I know you are, don't worry. I was talking to the imposter-Paul

Tomi Ahonen :-)


Hey Tomi
I agree with you in all the other things, but come on - 3310 introduced snake ?! Snake was already on first mobile I owned, which was 8110 in 1998, couple of years before 3310 was introduced. And on any next Nokia phone I had.

BTW: I was always under impression that first mass market phone and "enabler" for mass mobile phone utilization was 5110. This was the first phone that just everybody had, not 3210 or 3110. But probably it depends on part of the world we're talking about

Stupid dump journalists keep comparing these phones to flagships and "are dissappointed". Morons.

Tomi T Ahonen

Hi Mike

Thank you, yeah, my bad. How can we possibly remember all those stupid numbered phones and what did what haha... I corrected the article and thanked you for the correction.

Tomi Ahonen :-)

Tomi T Ahonen

Hi (Real) Paul & Chris

(hey this blog reaction seems like 'old times' - back whenever I used to write about either Apple or Nokia, the comments section would explode with tons of reactions... I blame.. the 3310!)

Paul - haha you too? Yeah these first phones have done the part of 'true to Nokia identity' very well. A lot of Nokia fans will love these as the first step and for those, for whom these hit their budgets, they will sell. For the rest of us, we hope when HMD does 'our' price bracket, we will be equally happy that Nokia still remembers our needs and why we loved Nokia too...

Chris - great point and I am still curious about the exact nature of the HMD-Foxconn division of labor and Foxconn's actual use of its 'asset' ie the dumbphone business. You'd think the 3310 should have been introduced by Foxconn haha. Or have Foxconn now relegated that part of the partnership to HMD and perhaps also letting HMD manage the sales/distribution etc - where Foxconn just focuses on making phones and doing that profitably at their end? But you're correct that even through most of Elop's fiasco days, the dumbphone side of Nokia's handset business was profitable - and that is the part that Foxconn bought and what this 3310 is (or should be) part of.

Now what can Foxconn do with this asset? You'd think they want to 'Lenovo' the brand. So bring the Foxconn brand alongside the Nokia dumbphone brand like Lenovo did with IBM Thinkpad laptops and eventually they became Lenovo Thinkpads and the IBM name was left out. You'd think that is Foxconn's 'strategy' to capitalize on their asset (or is there some behinds-the-scene deal already done, about handing all of Nokia's dumbphone design & marketing also to HMD and this was maybe a way to get Microsoft to save its face and agree to the deal where MS could not take the humiliation of selling Nokia handsets back to Nokia directly haha).

BTW - the design team and talent who created these 4 phones, they are 'ex Nokia' people. Microsoft and Elop once had these people, or well, lets say Elop once had them and part of them may also have been still at Microsoft. But imagine if this was allowed to be the parallel track for Nokia in 2012 where Nokia tried Windows but ALSO did Android (like Samsung, like HTC, like Sony like Motorola like haha, almost any other sane Windows partner). Nokia could have done the plastic-tacky-colors Lumia on Windows and then these metal-body Androids (on then-2012 specs obviously) and haha, offered those side-by-side to their distribution - gosh Nokia would still be the biggest smartphone maker today...

Tomi Ahonen :-)

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