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October 08, 2016

Comments

Isceald Glede

Normally, I would ascribe incompetence or lack of time before considering malice, but for an on-line tech journal there is another possibility. Techies either block adverts or javascript (which affectively blocks adverts) because adverts leap onto the text you are reading, move distractingly or make irritating noise. The typical response by an ad-supported web site is to make the article itself the advert. With this in mind, I read the article to decide what it is an advert for.

First up, cheap phones are dismissed because they are cheap. The target audience is people who will buy Veblen goods as a status symbol. Another strong pointer to the target audience is the idea that a flagship phone is an impulse buy. So, the targets have more money than brains, and are encouraged to do no research before making an expensive tech purchase. There is some misdirection. Ignorant status symbol buyers are pointed away from manufacturers with good flagship phones and Samsung is bashed mercilessly. (A Techy would know that explosive batteries from a third rate supplier have a fake Samsung label because Samsung's excellent reputation bumps up the price.)

Next there is the author's response: Block anything that contradicts the advert.

The article quacks like and Apple advert and it waddles like an Apple advert. That said, I was explicitly looking for an advertiser. An iFan with acute Dunning-Kruger syndrome is just as likely.

John A

The smartphone war in a brand perspective is not over much can happend. Just watch the review of the iPhone 7 that Chris Pirillo posted in YouTube. He was very worried of the quality on the software with iOS 10.

This problem might change the perspective that iPhones are the "natural" choice if you just want a smartphone that work flawless. That can be a opening for the Pixel phones in the long term. And the Samsung Note 7 problems can of course be a opening for other smartphone brands to step up also.

Nokia will return probably at the end of this year and this will have a impact to.

So no way the smartphone war are settled between Samsung/iPhone. Not even in the US market, LeEcho will soon enter the market there. So I think it will be some very interesting years to come.

NoteIsOnFire

Samsung is now calling back all Note 7's and has halted the production. In Reuters article Stephen Robb, a partner at UK law firm Weightmans said that Samsung "need to be writing to every customer with an apology and some form of 'compensation'... It will clearly be costly for the company but the alternative is to end up going the way of Nokia and Blackberry."

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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