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« Just heard the news, hold on am on trip gotta board plane.. ie Nokia return via Foxconn | Main | Time for a new Acronym for Mobile, Digital, Media & Tech: Our New Tech Industry Sectors Are: SCIAM - Social Media, Cloud Computing, Internet of Things, Analytics, and Mobile »

May 20, 2016

Comments

Santiago

What do you think could happen with a Nokia Nexus? Would the Nokia brand be too important for that, and therefore, the Nexus brand irrelevant?
But maybe a good way to start until distribution channels are ready and polished.

Paul

Microsoft bangs the final nail in Nokia Devices’ coffin, will lay off 1,850

http://arstechnica.com/information-technology/2016/05/microsoft-bangs-the-final-nail-in-nokia-devices-coffin-fires-the-last-1850-workers/

chithanh

@Lullz
Indeed I read Tomis blog. I don't say there can be only one halo product. In fact you often find more than one. Samsung has the Galaxy S and the Galaxy Note for example.

Having special features in the mid-range and low-end devices certainly helps, but as we have seen is not necessary to make them sell well.

Wayne Borean


I wonder if Nokia/HMD recruiters will be waiting for them...

Huber

My thought exactly! Why didn't MS sell these people and instead fires them?

chithanh

I think HMD got all the people they wanted. They left MS to deal with laying off the rest.

Twerk

HMD most likely didn't want those people. They have worked with WP and previously with Symbian. Not that skilled with developing Android phones.

zlutor

Here it comes the end of WP: "this move may represent the last in a sequence of Nokia Devices obituaries"
http://telecoms.com/472774/microsoft-takes-the-axe-to-its-smartphone-business-once-more/

cornelius

@zlutor
Don't be fooled by this move. It's a decoy. Reliable sources are telling me that Microsoft is in fact planning to launch the new secret weapon: Kin 2.0 just in time for the Christmas shopping season.

Winter

@Lullz
"I would be surprised if there would be a new flagship phone with PureView and all that, ready to be sold in 2017."

Maybe they already have a design ready for production? They knew this was coming and seem to have prepared this for some time.

Winter

@Lullz
"It's easy to say maybe but what's your actual guess about what kind of phones they will ship in 2017?"

It is even easier to deny everything as you are fond to do.

Given Nokia's history, your guess of "nothing will work, nothing will happen" is certainly not better than my guess that they have worked this out before.

And what kind of phone? Read Tomi above. If he can get a line-up, Nokia would most certainly be able to do so. Nokia even HAD several Android phones just a few years back. Every college student can think this through for a marketing thesis, if she wants to. Designing smartphones is Foxcon's core business.

Winter

My comments all disappear.

Search for Nokia C1. Exected to come out q4 2016.

E.Casais

@Winter

I already referred to that rumoured device here:

http://communities-dominate.blogs.com/brands/2016/05/so-what-could-foxconn-do-with-nokia-brand-if-microsoft-sells-it-for-8-years.html?cid=6a00e0097e337c883301b7c85f1770970b#comment-6a00e0097e337c883301b7c85f1770970b

I already mentioned that if this is what HDM/FIH will produce, then we can forget it. A me-too Android slab, without any of those features that Tomi suggests would convince buyers (e.g. no LTE, no microSD, no removable battery, no radio).

E.Casais

@Lullz

More generally, HMD/FIH can release a group of initial devices simultaneously, a trio for instance.

But at least one of them must absolutely be innovative (or "halo"), and at most one can be an indifferent me-too product like the rumoured C1.

As for Apple: its first foray in mobile phones was actually the ROKR, designed together with Motorola and integrating Apple features. iTunes, mp3-player capabilities and the Apple interface were definitely not enough to make a run-of-the-Motorola-mill candy-bar interesting -- all the more so since it lacked important functions (high-speed transfer between PC and phone, for example).

The ROKR was a flop.

If the C1 is the best that HMD/FIH can come up, then it will crash down similarly.

chithanh

@Lullz
> Apple already releases OS updates several times every year.

Apple agility still wouldn't match Android collective agility if Apple released OS updates once a week. Plus there is only so much one can do in software to overcome hardware limitations.

> If the first phone is not something special, a halo product, it might hurt the reputation of the company.

The Nokia dumbphones aren't anything special.
The Nokia N1 isn't anything special.
The Nokia X series weren't anything special.

Now a new Nokia smartphone comes out that isn't anything special, but a solid device at a fair price. Nokia knows how to design those and Foxconn knows how to make them. How can it hurt?

> I guess you don't have any estimate about how much market share Nokia would be able to get?

No. That depends on which devices they launch at which market segment. If they decide to launch a high-end device only, their share will be lower than if their launch covers medium and low price points.

iLullz

iSheep
iSheep
iSheep
iLulllz & iWayneBrady is always talk same
Apple god win canot die
Andoird will have no money
Nokia-Android will fail

Why nokia will/must fail?
NEGATIVE NEGATIVE NEGATIVE
iSheep head only apple positive
no-apple NGEGATIVE will fail

iSheep
iSheep
Troll
TROLL

Winter

Nokia seems to be very well able to market an Android phone this year. Therefore, all the FUD about Nokia NOT being able to do so is shown to be just that, marketing FUD.

When the target market is indeed the developing world, where the Nokia brand is still strong, a solid reliable handset is all the customers want.

If you really want an all American phone, buy an iPhone.

Wayne Borean


ROFLMAO.

Looked at the Nokia C1 articles. All of them, going back to September of 2015, appear to have the same source, a Chinese website. Possibly the same Chinese website that gave us the iPhone Nano.

Most of them seem to think there will be a Windows Phone variant, and a couple are drooling over the Intel Atom processor.

Horse manure. Total horse manure.

zlutor

@cornelius: do you know what 'kin' means in Hungarian (actually it is 'kín' but...)?

PAIN!

Nomen est omen... :D

Winter

Whatever the new Nokia smartphone will show, it will not be Pureview:
"Some of Nokia's traditional IP remains at Microsoft: the PureView camera technology (a massive sensor with an image co-processor and a set of sophisticated algorithms that “know” how to process oversampled images), ClearBlack display technology (a set of special filters on the display that can enhance blacks) and some other important assets. Which is why HMD and Foxconn (and, perhaps, Nokia?) will have to develop new technologies for high-quality imaging and displays because both features are crucial for modern handsets, especially in a competitive mid-range market."

And the N1 showed that Nokia focuses more on solid design than killer features:
"When the Nokia N1 tablet was launched, user reviews noticed a good build quality, performance and fine design. What they also noticed was the lack of killer features, which would have set the N1 apart from other Android-based tablets at the time. "

"Making predictions regarding product lineup and business performance of the “new Nokia” is relatively rough at the moment because there are far too many variables. All we do know for sure is that Nokia has been extensively working on tweaking Google’s Android for years (first for its X-series smartphones and then for the N1 tablet), whereas Foxconn is a top performer in volume production as well as sourcing of components and materials. Besides, Nokia could give HMD and Foxconn a lot if insights regarding the forthcoming 5G.

Wrapping things up, it is most likely a good thing to see that the Nokia brand is back and that there are companies who are willing to create another supplier of volume and high-quality smartphones. However, it remains to be seen how good those products will actually be. We expect to certainly see some noise by Mobile World Congress in Q1 2017."

http://www.anandtech.com/show/10333/foxconn-and-hmd-to-return-nokia-smartphones-and-tablets-to-market

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