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« Apple results Q1: Yes the unit sales are down but that is not a sign of any trouble at all | Main | Explaining Apple in One Graph (That nobody else is showing) - Why no reason to panic, why it all makes sense, and why future also looks great »

April 29, 2016



You remind me of a Conservative Bernie Sanders.


@Wayne: +1



You said «There indeed is one [benefict with dumbphones]: battery duration» and you are wrong, at least for speaking time.

A dumbphone ony does calls and SMS, so talking is its most important role.

Look at the numbers a Nokia/Microsoft 130 dumphone last speaking up to 13 hours, while a Galaxy S7 last 22 hours, and a LG G5 20 hours. So dumphone has shorter speaking time.

If you use a smartphone only for speaking and SMS, like a dumbphone, they will last more hors for speaking.

Of course, if you use them for other things, that dumphone can't handle, they will consume more energy.

In any way I prefer smartphones with removable battery, like LG G5, so I can get more than one battery on the go if I will need it.


@Wayne Brady
Nobody who is smart pays full price for their Office 365 subscription.
You can get 1 year of Office 365 in cheap $80 Windows tablets, redeem the subscription and then sell the device for $50+ again.

You are correct that Microsoft Office is needed if one wants to exchange documents with Microsoft-only shops. But these too are shrinking in numbers.

Tomi T Ahonen

Hi all in this thread

I just posted the news on Twitter so will share of course with you readers as well. I have finished the math for the 2016 edition of the TomiAhonen Almanac and am now doing the writing, editing, chart-creation, and all the mechanical parts of the new volume. Like before it will be over 200 pages and over 100 charts, best stats of the industry and at a bargain price of only 10 Euros. Obviously some of you are regular buyers, its an unrestricted pdf ebook that is formated to fit your smartphone so you can carry all mobile stats in your pocket and use everywhere. Like always when the new Almanac is coming out, for anyone buying the current (2015) edition they now get both. So if you wanted the Almanac but were waiting for the fresh edition, no sense to wait anymore. Buy the 2015 ed now today, I'll email that to you today, and you'll get the 2016 edition also the moment that is released later this week. The link for those interested is

Obviously when the Almanac is out, I'll also do my related blog about random interesting stats out of the latest edition.

Tomi Ahonen :-)

Abdul Muis


Thank you for the great explanation and sharing this with us. This is the reason why you're the most accurate analyst.

Great Jobs. Thanks.

Earendil Star

Comment n. one: I noticed we are getting unsolicited MS ads on the comments of this blog.

Comment n. two: I noticed that when Apple's share price plummets too much (e.g. to the 95 $ level) Tim Cook releases an interview saying how good things are, and sometimes without caring about SEC rules... (but he was right as nobody complained... :)



@Earendil Star:

"I noticed we are getting unsolicited MS ads on the comments of this blog."

And what about the constant barrage of Apple ads? They've been poisoning this blog for far too long.

Wayne Borean


The OneDrive pricing is competitive with the iDrive pricing, and probably competitive with DropBox and Mega pricing.

I see no reason to use Microsoft Office, other than Access. Access is damned useful. The rest of Microsoft Office has no advantage over the competition for most users.

Yes, Word, Excel, PowerPoint, etc. have a wider range of features, but who uses them? I use Pages every day, and I don't use most of the features it has. I use Numbers (as a database for an online game I'm playing), and again, I don't use most of the features.

Hell, my mother-in-law is still using Word Perfect! She'll never switch away from it either.

And that's why Google Suite (or whatever it is called) has such a huge market share. It offers what most people need, at a price that they can afford (free).

I use Pages a lot as a writer. Compared to Office 2004 and 2007, LibreOffice, and OpenOffice, it had a simple uncluttered interface. It also had ePub export, which none of the others had at that time, which is a feature I use a lot.

Wayne Borean

Talking again about office suites, a very dear friend who is a writer uses Word 97. She's used to it, and refuses to switch. Another friend uses WordStar 7 for DOS. You might have heard of Robeet W. Sawyer, he's won a bunch of awards for his writing,

Most professional writers won't use online apps for writing. We tend to be a paranoid bunch - what if you don't have an Internet connection? If you've had to put up with the WiFi at SF Con hotels, you'll understand why. Most of us aren't rich either. Paying for OneDrive or iDrive is not in the cards, we use the free services exclusively.

Which is why so many of use use Mega for backups. FIFTY GIGABYTES FOR FREE!



Let us see:

Model battery talk time
Nokia 130 1020 13
LG G5 2800 20
Galaxy S7 3000 22
iPhone 6S 1715 14
iPhone 5SE 1624 14

So the Samsung S7 provides not even 70% more talk time with a battery with 194% additional capacity, the LG G5 short of 54% more talk time for almost 175% more battery capacity. An iPhone requires almost 60%-70% more capacity for less than 8% longer talk time duration.

Your assertion that "if you use them for other things, that dumphone can't handle, they will consume more energy" is therefore incorrect: smartphone use _vastly_ more energy for precisely the _same_ operations that feature phones can handle.

Yes, going by the absolute duration, going with the absolute top-high-end, most expensive, physically larger devices sporting giant batteries, one can perform basic duties for significantly longer. At comparatively horrendously inefficient energy usage. It is a bit like saying that one can drive farther with a truck than with a compact car with one tank fill.

The battery remains an issue with smartphones, and an advantage of feature phones. This is also why I understand very well why you prefer mobile phones with removable batteries.


@Wayne Brady:

The best way to get caught up in a problem is to ignore and deny it. It may not be a problem for YOU, but it is one for many people who just can't afford that their phone may pass out at the wrong moment and don't want to keep a constant watch on their charging meter.


Sorry about triggering unsolicited Office 365 advertising here.
I just wanted to point out that Google Docs is a several times bigger than Microsoft apps, even in the US with 30-40% Apple marketshare, where both are free of charge, and neither is preinstalled.

About replaceable battery: This is important to some customers, especially in emerging markets where you cannot expect to readily find power wherever you are. This is why in the value segment, replaceable batteries still abound. In developed nations, customers who care about this are becoming a small niche though and they mostly (sometimes grudgingly) accept the aforementioned power banks.


To comment briefly on the remarks by Wayne Brady on Microsoft offerings: Microsoft is in the process of altering its strategic approach to the computing market by trying to diminish its heavy reliance on its traditional products (i.e. moving to terminals and cloud services instead of PC software) in a way comparable, albeit not identical, to what IBM did in the 1990s (shifting to integration services instead of production of integrated hardware).

Not that Microsoft is becoming more agreeable or "better" (IBM did not either), but if it manages the transition this will give it another 20 years of great sales, profits, and ensuring that it remains a top major player.


@Wayne Brady
> On mobile...Google which owns 85% of the smartphone market has a huge lead with its own office apps than Msft does. Film at 11.

Again, the SurveyMonkey study is only about the US mobile population. Google does not have 85% share of the US smartphone market.

Tomi T Ahonen

hi everybody

Ok, I did another Apple blog, this one in great detail with PICTURES. I divided it into 2 parts, part 1 is already up, am now finishing part 2... enjoy

Tomi Ahonen :-)

Wayne Borean


I'm going to refer you to a great piece of writing from 2003 about Microsoft. Read it, and look at how many things came true...

The comments to this entry are closed.

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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