My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« The Clown Circus of 2016 by Republicans is a Re-Cast: All Our Fave Characters from 2012 Are Back, But Played by Even Bigger Clowns | Main | Three Notes on US Presidential Election: Worsening Republican Prospects: The Fox, The Trump and The Pope »

June 17, 2015


Bob Green

Nokia blundered and set it's own fate well before Elop. My Finnish friends laughed at America and Apple and gave away the U.S. smartphone market and it's dominance with phone carrier partnerships. They said China and emerging markets for cell phones was more important. I said 'are you crazy, China will rip you off and out compete you so it's the wrong direction.' Nokia's software was not up to par and they could't match Apple and Android. It was a last ditched crapshoot to partner with Microsoft who wants hardware with software. Don't blame Esop who pulled off a lucky sale. Blame yourselves. Guess its time to stop calling Americans stupid. Innovate don't belly ache.


@Crun Kykd

> Phones are just one device - an important one - but not the only one for the perpetual future.

Microsoft: "Mobile first, Cloud first"

Note the order and there is no "Mobile and other devices". Its all about mobile. Microsoft knows it. Its the first thing, the very first word, before Cloud.

You ma have missed last month but Microsoft shifted away from Windows to Android and iOS. Read up on why Ballmer & Elop got gone and what Satya does. Open your eyes :-)


Hey we have tag team microsoft astroturfers again: we have the cheerleading astroturfer idiot still waiting for moore's law and his new side kick "Crun Kykd". Welcome Crun Kykd to the blog as a new microsoft astroturfer. Are you here to help Baron95? ...or provide us more microsoft propoganda material to ridicule. LoL!

Here is some reading for you to get you up to speed:

oldies but goodies at:

Ok astroturfers: spin on your toes and loudly shout




"Platforms that are doing great (Xbox, mouse, keyboard, etc), doing average (Surface) and doing poorly (Lumia) are all now all under the Widows platform executive. "

Indeed. It's very clever, now that everything is just one division they can shut Lumia down without anyone giving a shrug or the need for a major corporate announcement. Sure, they'll run a final Hail-Mary-Pass with trying out Windows 10, but if that also fails (which it most likely does), the plug will be pulled. They just have to cease production and that's it.

This wouldn't have been doable with the old structure. With that setup shutting it down would have caused a major earthquake.


The astroturfers would like us to believe that microsoft product line is doing fine ...TOTAL NONSENSE and totally laughable propaganda from the microsoft astroturfers trying to make an abusive monopoly look relevant outside the desktop. BIG FYI, Just check out the recent press for X-box as one example.

BTW, is there something that X-BOX is "WAITING FOR" too "PROFITS" or maybe Moore's law ...LoL

Ok astroturfers: wag your finger and repear after me.



@Baron 95:

"and mostly that the content (apps, games, music, photos, videos) should move seamless as the user moves around these devices."

Just too bad that each one of them has a vested interest to ensure that this kind of freedom remains among devices of the same manufacturer.

If this is what they are after it may well be disrupted by the one who manages to create a truly universal system where content can be moved around without ANY limitations.

So by that reasoning they all failed big.



> Mobile does not mean mobile phones.
> But mobility means all of it.

You finally seem to get it except the confusion about mobile phones vs smartphones, but close enough :-)

And thats why Android and iOS turned into an absolute focus for Microsoft. They cover Windows but since mobility means, in the fast majorit of cases, Android and iOS, its not enough any longer. Windows is just another platform now and Microsoft adapted. The king is dead, long live the king!

Crun Kykd

After a period of plateauing, mobile hardware is being relentlessly improved again. This is being driven by the much higher demands for screen resolutions and graphics rendering speeds driven by the needs of AR/VR. You'll see massive investments by the cpu houses, display companies, and the graphics shops to get in on the upcoming boom. Previously all the focus was on camera megapixels, handset costs, battery life, and number of apps. They'll now move over for efforts to package full speed gaming console capabilities into mobile formfactors.


@Crun Kykd:

Maybe, maybe not.
At the same time the ASP of smartphones is falling, because most users have absolutely no need for such cost driving features. Non-casual gamers constitute a fringe minority among smartphone users. For regular app use all this graphics power is just wasted.

I'm quite sure that most people would very much prefer some longer lasting battery than more energy wasting features. THAT's the sore spot that needs to be addressed, not shoving more and more power into a phone.

Crun Kykd

@RottenApple It may be true that most people need longer lasting batteries versus more energy-wasting features. But that is baked into the market already with all participants (android) fielding the same cpus, os's, apps, etc. It is now, and has been for awhile, a race to the bottom - a commodity industry. And all mature industries with no meaningful differentiation turn into races to the bottom with operational excellence the only basis of competition - whoever can be the cheapest. You can see how it's playing out here by just seeing how much profit has left the industry.

By contrast, anytime some new cool thing shows up and catches the public's imagination, there is profit to be had again by the earliest leaders. This is the case with AR/VR mobile headsets. Any modern smartphone can potentially be such a device. Consider, $35 worth of plastic and cardboard turn a smartphone into being able to see 3D VR videos.

In fact, Google will be adding cardboard-ready 3D videos to youtube very shortly. If your phone can't play them, it won't matter much that it is $100 cheaper and has longer battery life. Your customers will be missing out on the newest mobile sensation (kinda like not having GPS in the early days).

And more to the point, manufacturers will enjoy higher margins, versus zero margins, if they can field high-end VR handsets. They will follow the money.

Some interesting ramifications are that high bandwidth data transfers will become increasingly important - wifi for now. How important will carrier support with their too slow LTE be in this future reality?


Seriously, how many geeks are out there?
The vast majority of people has no need for these costly gimmicks, they want a phone that they can talk with, surf the internet with and run the occasional app without running out of juice.

That's certainly not innovative or insuring good profits, but that's where things will head.
The current market is rather lopsided towards expensive devices for the sole reason that only two or three years ago the affordable low-price phones were rather poor at these things.

I still have a 5 year old HTC Desire lying around. When it was released this phone was almost top of the line, today it cannot even hold up with a bargain bin offering. But 5 years ago this was the entry point for having something usable. Only now people start to realize that they do not need to spend this much money to get a phone that will serve their needs.

Yes, it will be a race to the bottom, and this race to the bottom will continue if the manufacturers continue to ignore important features and instead focus on useless gimmicks that only a small minority of customers will ever use and that make everyday use of the phone harder.
The actual problem here is the tech press. Tech journalists are not impressed by mundane but useful stuff, they drool over those latest gimmicks - but in the process forget what the needs of the general public are.


Only 4 years, 4 months, and 9 days late but hey, better late than never right?


Someone should contact The General and ask him if he'd license his face for a new line of Voodoo dolls. I'd buy one of those over a Windows Phone any day.

Tomi T Ahonen

To all about Microsoft's ex Nokia Phone business

Motley Fool has an excellent analysis today on the valuations in the Nokia deal for Microsoft. While the deal was reported at a value of $7.2 Billion, Microsoft actually claimed nearly $10 Billion onto its balance sheet from the deal which now sits there, waiting to be realized - or as Motley Fool predicts, written off. So worst case, about $10 Billion dollar writedown coming from Microsoft. Very interesting analysis and breakdown of what all is involved, go take a look at

Tomi Ahonen :-)


@Wayne Brady:

Microsoft's entire hope is that universal apps catch on.
If they don't, they may as well shut down phone manufacturing for good.

Of course, why bother making universal apps? Desktop users want desktop software so we are right where we left off: an ecosystem with so little market share that nobody develops software for it.


Satya Nadella wrote to Microsoft employees yesterday: "We will need to innovate in new areas, execute against our plans, make some tough choices in areas where things are not working and solve hard problems in ways that drive customer value."
Tough choices means there is something on the chopping block, and Windows Phone (along with a few other divisions like Xbox and Bing) is an area where things are not working.

Per "wertigon" Ekström

Don't think the X-Box division is in any danger as of right now (it bled money sure but now it is profitable atleast). But yeah, Phones and Bing are in trouble indeed. :)

Henrik Nergard

Nadella may shut down the Lumia unit in time. Or sell it. But it are now confirmed by adDuplex that two Lumia flagship are in a testing process. So my guess is he will release those in autumn with Windows 10 mobile.
It may be a failure, bit he will give it a last try.


For all intents and purposes, right now is not the right point in time to shut it down.
Microsoft spent a lot of effort on stuff to solve the app shortage problem, so they need at least the time to see how this plays out, any other decision right now would be economically stupid.

But since nobody seriously expects this to work out - I consider Nadella smart enough to read the press and get the reception of these features - it's only a matter of time.


New numbers from Samsung: They sold 1 million Tizen Z1 smartphones in India in its first six months, which is around 2.5% market share. They are already at more than half of WP's share (4.5%).

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati