Smartphone Top 10 for Q2 of 2014, same ole same ole..

Time for Q2 smartphone bloodbath update. So it seems like Gartner has stopped releasing quarterly smartphone market share stats. That is a shame as Gartner was among the best in that count. But we'll continue with the 3 remaining big houses, IDC, Canalys and Strategy Analytics, using their total number as the input into th eaverage of the three for our total market size. And we get a Q2 market count of 296.2 million smartphones which is up 5% from Q1. The migration rate in new handset sales is already at 58% of all phones sold are now smarpthones. If you want the Q1 numbers they are here.

 

CORRECTION Oct 16 2014 - as Xiaomi and Coolpad have released their H1 stats for 2014 after I posted this chart, I have now updated the numbers which shifted Xiaomi up and Coolpad down on the chart and changed some positions of ranks between those two.


UPDATE Aug 21, 2014: Just spotted on Motley Fool, a story quoting Gartner giving 301.3M as the total market size for smartphones in Q2 of 2014. I went to Gartner site and at least now, they do not have the news as a press release, but if they do, I will add that. I hope Gartner keeps reporting the quarterly data. But at least there is a source quoting their number. The total average goes up now to 297.5M (growth of 6% from Q1). I have updated the stats to reflect that number.

 

Here is the table of the Top 10 smartphone brands in Q2 of 2014:

 

BIGGEST SMARTPHONE MANUFACTURERS BY UNIT SALES IN Q2 2014

Rank . . Manufacturer . Units . . . Market Share . Was Q1 2014 . . OS systems supported (coming)
1 (1) . . Samsung . . . .  74.1 M . . 24.9% . . . . . . . ( 30.7% ) . . . . . . Android, Windows (Tizen)
2 (2) . . Apple  . . . . . . . 35.2 M . . 11.8% . . . . . . . ( 15.5% ) . . . . . . iOS
3 (4) . . Lenovo  . . . . . . 15.8 M . . . 5.2% . . . . . . . (   5.0% ) . . . . . . Android (Tizen)
4 (3) . . Huawei  . . . . . . 15.6 M . . . 5.2% . . . . . . . (   6.4% ) . . . . . . Android (Tizen)
5 (8) . . Xiaomi . . . . . . . .15.1 M . . . 5.1% . . . . . . .  (   3.9% ) . . . . . . Android
6 (5) . . LG  . . . . . . . .  . 14.5 M . . . 4.9% . . . . . . . (   4.4% ) . . . . . . Android
7 (7) . . Coolpad/Yulong . 11.9 M . . . 4.0% . . . . . . . (   3.9% ) . . . . . . Android
8 (6) . . ZTE  . . . . . . . . . 10.5 M . . . 3.5% . . . . . . . (   3.0% ) . . . . . . Android, Windows (Firefox)
9 (9) . . Sony . . . . . . . . . . 8.8 M . . . 3.0% . . . . . . . (   3.4% ) . . . . . . Android
10 ( - ) . Motorola (Google) . 8.6 M . . . 2.9% . . . . . . .(   - - -  ) . . . . . . . Android
Others . . . . . . . . . . . .  88.8 M
TOTAL . . . . . . . . . . .  296.2 M
Source: TomiAhonen Consulting Analysis 15 August 2014, based on manufacturer and industry data
This table may be freely shared

 

So Nokia who invented the smartphone, fell out of the Top 10 in the last quarter when it still existed as an independent smartphone manufacturer (the handset unit was transferred to Microsoft ownership in late April). But Motorola makes a surprise comeback as it is preparing for shift in ownership from Google to Lenovo. If Motorola is added to Lenovo's production, Lenovo gets to 8% market share and nearly 24 million smartphones sold per quarter (almost 100 million per year) and a very clear number 3 position. (the above chart has been corrected after comment from reader pointed to offical Lenovo Q2 number)

 

Samsung had a horrible quarter crashing market share from 31% to 25%. While still mroe than twice as big as the number 2 (Apple), Samsung saw its profits take a big hit too and is facing competition on all fronts and the Galaxy line's lustre is now dulled. Time for Samsung to dazzle us with something new and amazing. If this is a one-quarter one-off blip, then Samsung should be fine, but if they see another quarter of a drop in market share now into Q3, that would be a danger-sign for the boys of Gangnam.

 

The iPhone also saw a big drop from Q1 but that is normal sales pattern every year for Apple as we arrive to the end of the previous iPhone product cycle and await the next iPhone models coming out in September. But the annual iPhone market share has peaked and is in perennial decline. The annual market share for Apple is now projecting to hit around 14% for full year 2014. 

 

The fight for number 4 is raging with Huawei nicely already positioned with good sales beyond China, but Lenovo, Xiaomi and Coolpad following ZTE and Huawei to markets beyond China. Sony is now on the bubble but the next tier such as Micromax of India is still a way off, so if Sony can find some smartphone sales growth, they might not go the way of Blackberry, HTC and Nokia, tumbling out of the Top 10. LG had a strong quarter and shows promise their turnaround is finally complete. Then lets do the Android table, sorry, the smartphone OS table:

BIGGEST SMARTPHONE OPERATING SYSTEMS BY UNIT SALES IN Q2 2014

Rank . OS Platform . . . . Units . . . . Market share . Was Q1 2014 . . Manufacturers in Top 10
1 (1) . . Android . . . . . . . 253.1 M . .  85.1 % . . . . . ( 81.0 %) . . . . . Samsung, Huawei, Lenovo, LG, ZTE, Sony, Yulong/Coolpad, Xiaomi, Motorola/Google
2 (2) . . iOS  . . . . . . . . . . 35.2 M . .  11.8 % . . . . . ( 15.5 %)  . . . . . Apple
3 (3) . . Windows Phone . . 7.4 M . . .  2.5 % . . . . . (  2.2 %) . . . . . . Samsung
4 (4) . . Blackberry . . . . . . 1.6 M . . .  0.5 % . . . . . (  1.1 %) . . . . . . (None)
others . . . . . . . . . . . . . . . 0.2 M . . .  0.1 % . . . . . (   0.1 %)
TOTAL . . . . . . . . . . . .  297.5 M
Source: TomiAhonen Consulting Analysis 15 August 2014, based on manufacturer and industry data
This table may be freely shared

 

Yeah Android blah-blah-blah. Windows Phone dead blah-blah-blah..

 

Then lets do the update to the installed base of smartphones in use worldwide:

 

INSTALLED BASE OF SMARTPHONES BY OPERATING SYSTEM AS OF 30 JUNE 2014

Rank . OS Platform . . . . Units . . . Market share  Was Q1 2014 . Main Manufacturers of current base
1 . . . . Android . . . . . . 1,336 M . . . 72 % . . . . . . ( 69 %) . . . . . . Samsung, Huawei, Sony, Lenovo, ZTE, LG, Coolpad, HTC, Xiaomi, Motorola/Google
2 . . . . iOS  . . . . . . . . . 359 M . . . 19 % . . . . . . ( 21 %) . . . . . . Apple
5 . . . . Windows Phone . . 53 M . . . 3 % . . . . . . (   3 %) . . . . . . Nokia/Microsoft, Samsung, HTC
4 . . . . Blackberry  . . . . .  44 M . . . 2 % . . . . . . (   3 %) . . . . . . Blackberry
3 . . . . Symbian . . . . . .   41 M . . .  2 % . . . . . . (   4 %) . . . . . . Nokia
Others . . . . . . . . . . . . . . 10 M . . .  1 %
TOTAL Installed Base . 1,833 M smartphones in use at end of Q2, 2014
Source: TomiAhonen Consulting Analysis 15 August 2014, based on manufacturer and industry data
This table may be freely shared

 

Yeah this is so over. Android keeps growing to eventually mirror its new sales market share. Apple gradually adjust back to its new sales market share levels. The little boys play for the rest. Windows Phone has now become the third most used smarpthone OS if you want to celebrate that 'achievement' at 3% of the installed base so nobody in their right mind would ever even consider making apps for this dead OS when Windows smarpthones once had 12% market share and Nokia alone under its previous OS Symbian had 35% of smartphones the year before they made the switch to Windows. But technically yes, Windows Phone has now in Q2 finally overataken both Symbian and Blackberry to become in reality 'the third ecosystem' even at its pitiful 3%.

 

So thats what it looks like now as the main battles of the smartphone wars are done and dusted. Thats Q2 for this year.

 

For those who want deeper data on handset industry my TomiAhonen Phone Book statistical volume is updated every 2 years in the summer. the last edition was 2012, the new 2014 edition is coming soon. If you buy the 2012 edition now, you will receive both for the same low price, the 2012 edition immediately and the 2014 edition as it is released in some weeks from now. To see what kind of info it contains, see this link TomiAhonen Phone Book.

Comments

[adi purbakala]

@thiswillbetoo

Because you use chery pick stat. A stat that support your statement. And a stat that didnt reflek the real finland

[AndThisWillBeToo]

@adi purbakala
Sorry? Those are THE numbers. All three largest carriers in Finland release their list of phones sold to end-users from their stores (with or without subscription) those lists contain only phones sold, no phones that are in inventory (i.e. channel stuffing). They are ALWAYS sorted in the order of who sold most units.
When Finnish press report "best selling handset in Finland", they talk about those lists.
When Tomi reported that Jolla outsold iPhone in Finland during the launch quarter, he referred to list from DNA (the carrier).

Not reflecting the real Finland?

[BB Insider]

@andthiswillbetoo

I think apple golden mountain will soon vanish because of their problem with iCloud. Apple will surely pay billions of dollar to cover the shame.

[Daniel Ahmad]

Tomi.

Fix the Xiaomi numbers please. Don't have incorrect information here.

[Daniel Ahmad]

Thanks for fixing the Xiaomi numbers.

It's appreciated :)

[AndThisWillBeToo]

@Tomi
Microsoft says Lumia unit sales for Q3 were 9,3 million. Their market share is illogically increasing. If they make it back to top 10, can you finally include Nokia X sales to these statistics too?