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« Final Q1 Smartphone Market Shares: Top 10 Brands, OS platforms and Installed Base | Main | MobiThinking has great article interviewing me on many of today's hot topics »

June 09, 2014




Very interesting report.

How would you contrast the mobile trends in Africa to those in such Asian countries as India or Indonesia?

Tomi T Ahonen

Hi E.

Very similar trends. Africa as a continent is the poorest of the continents so continentally among Emerging World, Latin America is most affluent, has highest smartphone penetration 3G usage etc. Asia (excluding Japan and the Tiger economies) comes second, China at the top end and India, Pakistan, Sri Lanka, Bangladesh at the bottom end. Africa is poorest so they have least smartphones, least 3G, and have highest illiteracy etc. So Indonesia is more similar to wealthy Africa - like South Africa - but India is very similar to Africa on average. Of course big individual differences but many similar issues and also many similar innovations.

Tomi Ahonen :-)


I thought you may find this interesting. Some usage numbers recently published (BTW, it is not just Japan but covers most of the world - same story that Android totally dominates, Apple in decline and WP heading into oblivion):

Tomi T Ahonen

Hi baron99

Thanks! yeah I monitor the Statscounter stats but they are very bad at telling 'market share'. You notice consistently the iPhone/iOS stats are FAR above what are global sales of iPhones, totally out of whack. That is because early on, iPhones had the largest screens, iPhones had easier web usage (multitouch) and iPhones almost as a rule were sold with data plans, while most other smartphones were not. Also Statscounter cannot distinguish iPad and iPod Touch models from iPhones, so they all are counted together (iPads while far lesser in numbers, have far bigger screens and on them users are far more willing to spend a lot of time surfing ie creating web impressions). Also Statcounter undercounted Blackberry users as their data use goes through some data compression and obviously many work-oriented Blackberries are forbidden from accessing commercial websites so they don't get measured. But Statscounter is a good indicator of DIRECTION of given platforms. Is a given platform growing (Vs is own past) or shrinking. The relative proportions are out of whack but the trends are indicative... so with that, yeah, its really now Android's game and over time Android traffic will be very closely mirroring that of their total unit sales (just like their app stores too)


Tomi Ahonen :-)


I totally agree! ...the Direction is what is important and I view statscounter as a trailing edge indicator. Which says the sales reality is probably worse for apple and much worse for Microsoft.

...Should I say it???
...Why not! LOL

it is more proof that NO ONE WANTS A WINDOWS PHONE!!!!!!

....I just love to annoy the pathetic microsoft astroturfers.


@Tommi: >> Also Statscounter cannot distinguish iPad and iPod Touch models from iPhones, so they all are counted together

Can Statscounter distinguishe between Android phones and tablets? Or are these counted together, too?


Hey mate, please please please stop writing self obsedded crap and write more about how microsoft is getting trounced by Android and how evil microsoft are and how crap elop is and how disgusting balmer is.
Give us what we come here for, more dirty laundry on crap microshit.


Hi. I really enjoyed my brief visit on your site and I’ll be sure to be back for more.
Can I contact your through your email?

Please email me back.


eduardo m

It is looking like the android-based Nokia X phone will be released around June 24

eduardo m

They were right, it's 6/24/14 and Microkia has released an Android phone:

Any predictions as to how well it will sell?


"For a full quarter - ie Q2 of 2014 - these three X series should sell in the many millions, say 5 million as a rough number and could be as high as 8 million."

I hope we will get updates for Q3 forecast before end of month, including the impact of X2.

eduardo m

Google announced Android One ati I/O 2014. This is a hardware reference for sub-100 dollar phones for the next billion smartphone customers:


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printf("\n%d\n",54 >> 1);

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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