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April 24, 2014

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Tomi T Ahonen

LeeBase - on the comment about iPhone global handset share and the market of app users.

Very good stuff. Yes, I am trying to remind myself, that now that smartphones are the majority share of all phones and the proportion of dumbphones is in terminal decline (likely new sales are 100% smartphones by 2019 or 2020), I should be talking also of 'total handset market share' when posting major smartphone blogs or comment series on Twitter. I again forgot to do that on the new Microsoft+Nokia blog I wrote today. I should go edit that part in...

But to all other readers, LeeBase makes a VERY important point about Apple iPhone growth - while its share of smartphones has stalled and is now in decline - the iPhone market share of ALL PHONES is still growing. Yes. Growing. Samsung and Nokia are declining in total phones (as they transition from dumbphones to smartphones). But one could say, that the relevant measure of 'market share' from Apple management point of view, is that share - share of all phones, not the subsector of smartphones. For most of my readers - intersted in the apps and services market for mobile - that is not the concern haha. But its a very good point.

Same for the concept of 'a market of app-users' as a subset of smartphone owners. It will of course be far smaller than total smartphone market. It will be distorted so, that in markets of very healthy and broad apps environments (USA, English-speaking markets, Japan, Korea) the apps usage will be far higher among smartphone (and featurephone) owners vs random other countries. And it will be further skewed to more men than women (esp games) and more youth than old (who often use even very premium smartphones as basic voice and messaging devices, maybe even knowing how to set the alarm)

Now the problem with this market definition is the measurement and reporting but I agree with the thesis, that Apple has certainly attracted far more than 15% of that slice of smartphone owners who also download apps. Probably more like 30% of that market currently..

Tomi Ahonen :-)

Abdul Muis

@Leebase

Therefore, you can't use your argument that apple still have iphablet in their sleeves. Because you don't know exactly on how the market will react. Your post just a battle cry that your beloved brand is loosing the market share.

RottenApple

@Leebase:

"In the segment that Apple participates in -- it's marketshare has been increasing at the expense of Samsung who is struggling."


Sources, please! You can't just claim that without any numbers.

RottenApple

So, yeah, ultimately it boils down to a pre-release-quarter dip. Of course for Apple that's just business as usual, for Samsung it's the first sign of trouble.

Typical.

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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