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« Bloodbath Results, Latest Apple Quarter - More evidence of Peak iPhone | Main | A Nuance on the Burning Platforms Memo - Nokia Board and Nokia Chairman Reprimanded Elop For That Mistake »

November 07, 2013



@R: "A modern Asha has a bigger screen and more computing power than a smartphone of 10 years ago" - I know modern Ashas quite well - there is one in my backpack...

Even if it claims 27 days standby time - and in fact it holds that promise - dumbphones still last longer if they are used(!).

So, whatever law you apply, whatever miniaturization miracles happen, a 'big screen' cheap phone will always consume more energy, is more vulnerable than a good quality dumbphone. I think there will be a demand, maybe not too big - and smaller and smaller as time passes - but feature phones will not fade away quickly. Not in 3-5 years. Who knows what comes after that. Who did know 5 years before what the market is in today? Maybe Tomi! :-)

No to mention 'secondary phones' carried by many who has smartphone, too...

But yes, this product will be discontinued when they can not be manufactured economically...


@B a r o n 95: "If you want to understand what will happen to feature phones, even high-end ones, just look at Japan."

C'mon, man! Taking Japan as show case for future of feature phones? For a market where electricity consumption, durability and uttermost price that really matters?! Japanese people can buy whatever tech thingy they want, price does not matter at all.

If it is trendy - sold there, no matter of what. And - we all have to admit - iPhone is trendy. Trendiness is declining but still. An other reason is the image of perfection glued to iPhones (and SJ) that is also well received in Japan.

No to mention historical reasons. Do you have data about market share of Samsung - or any other Korean/Chinese/foreigner vendor - over there (in general)? They would drink from blood of their own children before buying anything Korean/Chinese. Japanese first, Japanese second time and 3rd place might be for US vendors. Maybe it changes with younger generation, I do not know...

See e.g. market of TV sets. Samsung is the global market leader big time - still almost no success in Japan...

So, all in all, Japan is quite special market from many aspects and it is not too good subject of any global trend forecast...

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It is now self-evident that Nokia's work on a variety of Linux for the phone had borne fruit. Since Nokia took its eye off the ball, Jolla, building on Nokia's prior unfinished work, and adding some well considered embellishments of its own, in no time flat has produced one of the most desirable phone OSs out there. And, it runs Android apps!

This underscores the enormous stupidity of Elop's strategy and behaviour and of the Board that appointed him and stood by him and still stands by him as he continues to spill Nokia's lifeblood in this perverse display of self-flagellation. Nokia had everything they needed for success the whole while, with or without the help of Android.

There are aspects of this that may go beyond the obvious malfeasance of Elop and the Board. Surely, it is high time to deliver Elop and the board members to a court where they can be compelled to explain their conduct throughout this sorry affair.

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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