My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« Thank You For The Smartphone - Some Abba Lyrics Revisited on a Nokia Theme | Main | The Do-It-Yourself Elop Analysis »

September 04, 2013



One person who is almost forgotten from this story is the great leader the brilliant leader el mahico himself Jorma Ollila he was the guy who started the damn fall. He instituted the unflexible leadership culture in Nokia of the mid level management bullshit he was the guy controlled OPK strings and steering the ship from the backseat. Jorma Ollila personally selected Elop as Nokias CEO he is the one who started this mess in first place, yes he did create the Nokia legend that is still remembered today but he should have stepped down over 10 years ago dont get me wrong Elop had his fingers in the cookie jar big time but he mess he inherited was way bigger and almost impossible to fix. One thing that bothers me with this text is that in 2006 Symbian had 60% market share of smartphone platforms 2007 it had dropped to 50% 2008 40% in 2009 it was around 35% in q1 2011 it was around 23%.
When Elop took the wheel in feb 2011 so yes he destroyed what was left but ship was allready sinking way before that he just put the damn thing in overdrive.
One thing that is positive about this deal is that now all the bad stuff is gone from Nokia they have a fresh new beginning to start again they still own the patents and the name they are licensed to MS but Nokia owns the rights they still have NSN a profit making operation and the mapping that could have a bright future ahead of itself.


I take exception with Nokia's stewardship of Symbian.

You see, Nokia did not invent Symbian. That was a UK company, Psion, creator of the EPOC operating system for the Psion Series 5. But Psion was owned by a coward, and he created an Anything But Microsoft alliance to be in charge of his unique operating system.

Nokia, in particular, kept Symbian from being a unified platform. So, I'm saddened by the manner of the death of Symbian, with its attendant human cost, but I see Nokia's failure as poetic justice.


@R that quantifies the problems that were in Nokia yes they had great ideas and products but failed to realise what consumers really wanted it was too engineering driven systems yes technically great for phones but not as easy or pleasing for the consumer. The biggest mistake Nokia made with Symbian was to buy it back for 1bn € too keep it to themselves.


Great article Tomi.I have to admit.. my first phone was an ericsson in 1997 (one line screen)and in 1998 i got my first nokia (6150)i was directly in love with nokia which had 5 lines and had awesome was always the number 1 un-disputed handset brand and who could imagine 3 years ago that nokia would be thrown to the dogs like this.. i have been been using the low end nokias and always been amazed by the durability of this devices.i have an asha now and my next phone will be the asha 501 (functionality is more important than apps for me..i still use a mobile as a basic phone) as a second phone i have the nokia 1110. Nokia 1110 is the highest sold mobile device of all time, they sold about 250 million units, its works perfecly still after 7 years. Back when in 1999 when i came to finland almost everyone had a nokia and once i while you saw an ericsson.i am still just a bit puzzled how elop went as an elephant trough the porcelain shelf with little opposition of the Finnish people.I think later on when the dirty stories of elops insider deals come out the people will be terrified.God bless Finland and my next vote will go to jolla.


@M, I also do not see how Finnish govt can be entertaining these two Steve Elop and Steve Ballmer. The duo that has led to this.. To them, the patient was terminally ill, cancer had infected the main organs so best solution was to terminate the patient. I am not the kind to look back. What Elop has done cannot be undone. I can not believe he is now being feted by the high and mighty in Finland as if he is some kind of national hero. There are many legal questions that leave on lookers bewildered. When Steve Elop was negotiating the price, was he doing this as Nokia CEO or MSFT employee ? At what point did Elop cease to be Nokia employee and joined MSFT ? The size of scandal on this Nokia sale would make ENRON look like a joke. But hey, no one will go looking for any clues or smoking guns. The two Steves are moving around Finland spreading spin that they will make the nation and R&D centre - ah, yea. Can the regulators check this deal whether it meets business integrity of any acquisition ?

MSFT has taken everything Nokia including dumb phones, Phone factories, Development teams, services, sales channels, HR, the lot. As a parting shot, Steve Elop has put a clause that Nokia cannot release newly branded handsets for another 30 months, why ? Was this clause in Nokia's interest ? It will therefore be 2016 if at all Nokia will release new handsets. Anyway, they have no R&D unless they purchase Jolla with the money received. By 2016, mobile market may be very different to what we know it today.

MSFT has made the same mistake every winner does in the face of victory. They have failed to see the trees from the forest. They have taken everything Nokia. Why did they not just cherry pick the parts of business that were useful for them ? They will now have a costly restructuring process, with potential to lose focus or get derailed. I hope they make Elop their CEO and let us see how other companies will want to trade with him - very low business ethics.



like you, I am a Nokia fanboy, albeit an Australian one. I've owned a Nokia phone almost exclusively over the years (with the exception of a crazy obsession with Siemens phones between 1998-2000!):

* Nokia 2010 (1994)
* Nokia 5110 (1998)
* Siemens A50
* Siemens A65
* Nokia 8210 (2000)
* Nokia 6230 (2003)
* Nokia E65 (2007)
* Nokia N82 (2008)
* Nokia N97 mini (2009)
* Nokia N8 (2010)
* Nokia 808 (2012)

As much as I love my 808 and its camera, the Symbian OS is being deserted by developers, and a lot of the things I used to be able to do on my phone I now can't. I'd (literally) be lost without Nokia maps, but all new features are now being added to HERE maps on Lumia phones and Symbian users miss out.

So I'll soon be buying what's possibly the last Nokia branded phone, the Lumia 1020. I'm prepared to give the Windows phone OS a chance - I don't like iOS and I find Android to be quite clunky and non-intuitive, even compared to Symbian, which is saying a lot!

Of course, hardware also plays a large part in my decision - I've never had a problem with a Nokia phone; they just work. My 808 has been dropped onto the pavement more times than I'd care to admit, but it still works like the day I bought it. In contrast, my son's Galaxy S3 was shattered after one minor fall and had to be replaced. Being 14, he wouldn't accept a Symbian powered phone, despite my insistence!

The bottom line is that while I'm attached to the Nokia brand, its DNA will live on, and hopefully we will continue to be rewarded with high quality handsets and cutting edge technology with the Lumia range - the same design team will be behind it after all, it's just that now they work for Microsoft, and we all have to accept that, sooner or later.


I still use a pimped up N8, replete with custom firmware. It's pristine, having been in a case its entire life...even though it's been dropped at least once a week over the last 2+ years. I like it so much, I keep another N8 as a spare...leaving it around the house as our Skype wifi phone and a nice little gaming device for the kids (when they get bored with their Nintendo 3DS XL's). Still have a couple of 5800XM's lying around...maybe I'll set one up as a security camera for fun. Even a couple of E51's...which I always felt had an excellent & svelte design. They really complemented the Moccha E90 I still keep in my drawer. That phone had so much capability for its time...though it was a bit of a brick. This is where the E51 kicked was basically the outside of an E90.

When I think back at how much Nokia brought to the mobile landscape, it's truly astonishing. Every time I hear someone say that Apple invented the smartphone, I can only laugh.

The Recusant

Nice & just requiem Tomi. I, too, had the great privilege of using many of the most popular & innovative Nokia handsets since the '90s, from the 5110, 6210, the 3210 of course, 7650 & most of the N-series, plus so much more. Until now I'm still on the lookout for a mint 8910i on eBay since I considered this one of the most beautiful designs for a mobile phone ever & I couldn't afford to buy it at the time it was released. As I've said here previously I currently use a couple of 808 PVs (red & white) as my workhorse phones (actually more as a P&S substitute when I don't or can't carry my EOS 5D Mark III full-frame DSLR).

The Recusant

Tomi, can you re-post your posting guidelines instead of arbitrarily deleting posts??? Seriously, I don't know the criteria, if any, for you to delete some posts & not others that are more objectionable or mere propaganda. Also, can you check the IP posts of each poster here, because I feel some are just using another handle to "agree" or support their own previous post made with another handle. TIA

Tomi T Ahonen

Hi Recusant

Good question, I don't put up with profanity or personal attacks. I won't allow any comments left that would require me, or any of my readers to start their response with 'if you had read this article fully' - this is the most common reason why something is removed. I won't waste any of my time or my readers' time with such silliness if someone didn't bother to read the full article and posted based on partial reading only. And finally, I remove trolls which is somewhat arbitrary but my regulars here are very well tuned into what is trolling and often already point out who is a troll and needs to be removed..

By the way, you can disagree strongly with my view, if you for example say 'Tomi you wrote x, I think y..' but if I post a statistic or source, and you simply give your opinion why not, that is 'you didn't read the article'.. you MAY of course, post an alternate source - 'Tomi you quoted the IDC stat that x, but did you see that Gartner quotes the stat of y' this is fair... If you indicate in your comment that you've clearly read the article, you can disagree with me as much as you ever want and we have here strongly worded disagreements all over the years, in the 33,000 comments posted on this blog. All remain forever, if they don't violate those above rules. (I also keep every posting I blogged, including all my mistaken forecasts, etc, so the history remains fully intact)

Tomi Ahonen :-)


Thank you Tomi!
This article has let me remembered the good old times when we, the geeks, did so cool stuff which now is done by every single child...
I will always remember when i bought my first smartphone with symbian, the 7650, I converted a movie on my pc (thx divx) to the screensize of the phone and watched it with two friends on my balcony... and yes, as a man i can say it was a short scene from a pron movie ;) But yes, this moment when watching a movie in my hands was so amazing for us, i will always remember this moment.
Or with my 6260 i installed an app which was able to stream the screen of my pc to my phone, with full keyboard support so i was able to view and control my pc while lying in my bed, i even didnt needed to have the monitor on.
Thank you Nokia for everything, absolutely everything you did in the past! I will miss you a lot!
BTW, here are my phones
Nokia 6110 -> Nokia 6210 -> Nokia 7650 -> Nokia 6260 -> Nokia N73 -> Nokia E51 -> Nokia N900
In 2012!! I replaced my N900 with the Galaxy Nexus, as it wasnt working anymore and I had to replace it. I felt sad because it wasnt a Nokia and I didnt wanted a WindowsPhone. since then i am an Android Nexus guy and sadly i will never return to nokia, since this week my last hopes are gone...


Nice article.

I still think that it is a bit premature to be writing an obituary.

Somebody else posted a link to a list of Nokia shareholders on one of the other Nokia posts which was very interesting. He was trying to demonstrate that Nokia and Microsoft share many of the same institutional shareholders but I noticed that the level of institutional shareholding is 12.07%.

That means 87.9% of Nokia shares are not held by these institutions.

I can easily see those shareholders voting against a fire sale to the company that destroyed two thirds of the value of their holdings if a viable second option is in play.

All it needs is someone to provide one in the next six weeks.

Chris Hanlon


A sad day indeed.
Nokia didn't even put up a fight, thanks to that little f**ker. Lots of great things could have come out of a big struggling company.
Everything was thrown in the garbage to do MS's bidding. Burned to the ground assets, markets, IP, employees, factories and patents(the ones that were transfered to MS controlled trolls).
The perfect strategy to repel potential buyers and drive prices rock bottom.

Goodbye Nokia, the Nokia Tune never sounded so sad...


Tomi, I must say I'm a bit moved to tears on reading this. Maybe if you cut me as well, my blood would have RGB values of 00, 51, 204 :-)

I still cant believe that Elop's scheming has not sent anti-competitive bells ringing in Finland...the guy has ruined a loved and cherished company, destroyed careers of thousands, impacted the economy of a few Finnish cities, and gets away scott free!

PS: It's also very gratifying to hear that you still carry the 808 Pureview. It so happened that this was the last Nokia phone that my team worked on.


dear tomi t ahonen,
in India before 2-3 years mobile phone means "NOKIA", i love nokia very much as it is my first phone ( 2110 in the year 2001)for past 12 years i use only NOKIA.for me NOKIA N95 is the Best phone ever made,F*****k off IOS, F******k off ANDRO , sorry for bad words but i am broken.


Reminds me my training in Forssa/Tampere in 1999, in partnership with Nokia and Sonera; at that time, our dream phone was the Nokia 6110 (though I also loved the Ericsson T series design), the communicator being out of reach of our students revenues.

Anyway, now Nokia's story ended, it's time to find out who won the "Kick-Elop out" contest ; obviously, it's not me, as the date I posted was mid-january 2014 (if I remember well)

Someone in this world deserves a copy of your book, Tomi.


Just for you guys :


Tomi: Npkia -> Nokia

typo in last sentence: ... let our Npkia return ...

(feel free to delete this post after fixing)


Thank you Tomi, great read! Nokia had me when they released the legendary N95 and they had me ever since. N95 had a very conservative amount of RAM and was generally slow but I had it for over 3 years until its battery gave up and was quite happy with it. Great audio, great camera, maps were finally off-line and usable, email worked and a lot more which is standard stuff these days. Loved that phone, loved its successor N8 and its successor 808PV which I am using nowadays.
Too bad they screwed up, selling the entire mobile unit to MS means only one thing, it will be shut down in a couple of years (if not sooner). It will be interesting to see what exactly MS intends to do with Nokia.


One of the very unfortunate consequences of switching to Windows Phone is it is so restrictive that Nokia couldn't innovate any longer.

Windows Phone takes a peculiar position in the market. It isn't an oem-developed OS like iOS or Symbian was (for most of its history). It isn't a truely open OS like Android that oem's and telecoms are free to modify as they wish. It is multi-oem, but so structured that oem's can innovate and differentiate pnly in hardware. And neither oem's nor telecoms like that, so it was dead in the market from day one.

And one of the reasons that Nokia is doomed is that Microsoft is now going to have even tighter control over it.

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati