My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« Q1 Numbers in Bloodbath Year Four: Smartphones Galore | Main | The James Bond Lifestyle? What do you collect, if you do live the 007 Lifestyle? Bond Locations of course »

May 20, 2013



@Tomi: "Rovio: Angry Birds has passed 1.7 Billion cumulative downloads" - unbelievable...

To be honest it is nothing more but 'yet an other ballistic game' but they took it all.
They must know something... :-)


mobile phone 'stores' are just big poker machines. Wild success is simply down to chance. Just another form of casino capitalism.

Whilst I can't argue with the numbers on the penetration of SMS, i find it pretty baffling personally. When I had a mobile phone my first 'marketing SMS' was such a shocking intrusion of a private space that it turned me off the sending (offending) vendor much more than it turned me on to them, and every subsequent message only reinforced that feeling.

Tomi T Ahonen

Hi zlutor and notzed

Good point zlutor. Why is it that they 'must know something'? Rovio went through 51 attempts at a successful game in mobile before Angry Birds, yes 51 failures. They were 'this' close to bankruptcy when they launched Angry Birds and I don't think they would have had a 53rd attempt inside the team anymore. Then AB happened and now they're the most played videogame of all time haha..

notzed - I hear you. Like Brazilian advertising grand-old-man Adelson Xavier says, no other media comes between our mobile phone and our body, ie we dont' read the newspaper between the phone and ourselves. The TV doesn't get between our phone and us, etc. It is the most personal medium yet invented and being so personal, we find advertising abuses on mobile far more intrusive than on any other media - haha, we really don't love ads on ANY media.. But, it must be said, well-executed mobile marketing can be seen as valuable, useful, beneficial and even liked so much, that we ask for more. Don't laugh, this is starting to happen, the advertising industry is learning how to do it. Then it won't be as intrusive as it now seems too often. What I hope to do with this blog, like with my 12 books, is to teach how to do mobile well, not only how to earn money from satisfied returning customers, but how to deliver satisfaction and in the case of mobile advertising and marketing, how to have advertising transcend from being an intrusion to being perceived as valuable content. For that so far, the best tools are SMS and MMS. No longer just my words, now we have increasingly case examples from around the world, and even some measured consumer statistics saying that. But it has to be mobile messages delivered on an 'opt in' basis and targeted and personalized. I personally would love to see ads relating to for example my interests in Formula 1 racing or James Bond. My mother would hate to receive those same ads on either topic haha..

Thank you for the comments

Tomi Ahonen :-)

Henry Sinn

Hey Tomi.

Fantastic to see you blogging again about 'not Nokia' and media..

SMS [in my opinion] is all we now need.

Because and SMS can contain a link to take any / all interested customers straight to the Internet [the 'soon to be' 3rd ubiquitious 'thing' on all phones besides calling and texting]

Once marketers get their heads around the fact that their brand / product / company MUST have a true mobile website - the rest will be history

SMS -> Customer -> MobileInternet -> Engagement (Rich) -> commerce.

Cool Sports online

Live Telecast of boxing match between Dereck Chisora vs. Wladimir Klitschko now readily available online. Internet boxing fight has become available on your personal computers from where you can record the stunning acts which enable it to replay the awesome actions perform from the boxer. All this can be obtained to you at free of cost and you can easily take pleasure in the live performances without breaks and intermission. There are numerous websites and software available where you are able to easily watch the battle. The fight has grown to be more interesting as the best boxers are in the ring now. Dereck Chisora, the award winner of common wealth games and also on the other side Wladimir Klitscho, powerful and vigorous champion worldwide will fight with one another and make a long lasting history. When the both boxers can be found in the ring and on their fighting match the fans will definitely become more excited and crazy to observe them and so they use every source to have one look with their live match. Klitschko vs. Chisora Live Stream can help the viewers to find out the live match in one go without any interruption and intermissions. If you desire to view the match online at your house ., with your friends then you definitely should have your laptop or computer and a good internet connection. The fighters have taken up many dangerous and high fights and every time their fans have praised their capability and performance. The demand of online watch has risen these days and bearing in mind the need and feature the general public many live stream sites and links ahs established online which can be easily accessible and viewable. It’s became easy for the population to view deadly boxing fights of these favorite fighter. People are getting to be very much habitual of fast internet technology that they don’t wish to go to the stadiums and waste their period in travelling for the match. Not only the audio-visual data positioned on the internet, you are able to also leave your comments and provide ratings for your favorite fighter based on their performance. If you are big fan of boxing and fighters don’t miss to look at Klitschko vs. Chisora Live Stream at the period of fight. No one can praise the efficiency in the fighters in words as both of them are the best performers and still have great fan followings, which show their capabilities and strengths. It can be seen and judged only by watching the match.


The combination ofand hot tubs allow hot tubs east texas you to swim against the current of the jets. These covers, designed for strength, allowing weight to be distributed on top of your hot tub.


What i do not understood is in reality how you are now not actually much more neatly-appreciated than you may be now. You are very intelligent. You recognize thus considerably relating to this subject, made me in my opinion believe it from so many various angles. Its like men and women don't seem to be involved until it's something to do with Woman gaga! Your personal stuffs excellent. All the time handle it up! b156xw02

nashville painting company

Greetings! I know this is kind of off topic but I was wondering which blog platform are you using for this site? I'm getting tired of Wordpress because I've had problems with hackers and I'm looking at options for another platform. I would be fantastic if you could point me in the direction of a good platform.

free windows download

I think that everything wrote was actually very logical. But, what about this? what if you composed a catchier title? I mean, I don't wish to tell you how to run your blog, but what if you added a post title that makes people want more? I mean Communities Dominate Brands: A Mobile Marketing global update, after MMA Forum New York City event is kinda boring. You ought to peek at Yahoo's front page and note how they write post headlines to grab people interested. You might try adding a video or a related pic or two to grab readers interested about what you've got to say. Just my opinion, it could bring your website a little livelier.

audio recording software free download

We're a group of volunteers and opening a new scheme in our community. Your site provided us with valuable information to work on. You have done an impressive job and our entire neighborhood will probably be grateful to you.

buy twitter followers

buy twitter followers

buy followers for twitter

buy twitter followers

buy targeted twitter followers

buy targeted twitter followers

buy twitter followers

buy more twitter followers

discount coupons for online shopping

Hey there I am so delighted I found your blog, I really found you by error, while I was browsing on Askjeeve for something else, Anyways I am here now and would just like to say thanks a lot for a marvelous post and a all round thrilling blog (I also love the theme/design), I don't have time to look over it all at the minute but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic job.

pandora profits

Very nice blog post. I certainly appreciate this website. Keep writing!

coupon lady

hey there and thank you for your info - I have certainly picked up something new from right here. I did however expertise some technical points using this web site, since I experienced to reload the site many times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I'm complaining, but sluggish loading instances times will sometimes affect your placement in google and could damage your high quality score if ads and marketing with Adwords. Well I'm adding this RSS to my email and can look out for much more of your respective intriguing content. Make sure you update this again soon.

deals in Dubai

Agree with the debate

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati