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« Quick Thoughts on Miscellaneous Smartphone Developments Awaiting Q1 Results | Main | Nokia Disaster Told in Single Pictures Number 10: Greatest Destruction in Any Global Market Leader: Elop Effect cause bigger damage than New Coke, Toyota Brakes, Exxon Valdez and BP Oil Spill »

April 10, 2013



In America there is another major brand that was trying to rebuild after years of losing market share: JC Penny. They hired an Apple exec who was in charge of the Apple Stores. He had a great plan on how to revitalize the JCP stores and started to put it into action. JCP started to lose more money and market share. He was fired after a year. I would venture to guess that either the JCP board was aware of Nokia's failure or they had the sense to see the changes were not going to work and managed to reverse the course before they damaged the company beyond repair. It is sad that Nokia could have done the same thing and salvaged the company.

Amirul Atiker

You care so much about Nokia, I know deep inside you love Nokia and want them to succeed. You keep reminding Nokia on the reality, yet it is sad to see Nokia keep choosing to be blind on the truth.
I wonder, why Nokia haven't wake up and start taking action to save themselves...

Dave Barnes

Grammar Nazi Alert

In title
does should be do

Timo M

I got a Lumia 820 from work and having read this blog I thought it might not quite be up to the task of a business phone, but certainly not as bad as depicted in some of Tomi's more elaborate rants. turned out to be almost useless. Roughly all business-important features are missing. I actually carry an old E50 with me to be able to use work-arounds that are possible in Symbian S60!

What really scares me is the lack of interest, effort, passion, drive, whatever you need to call it, from Microsoft's side. After spending some time with the phone it is obvious that this OS is as good as abandoned by Microsoft.


I liked Nokia back in the days it did it's own stuff. I understand up to a point why they partnered with Microsoft and OK they tried this and it didn't meet the expectations. Full stop. The sky isn't falling.

Now they are acting foolish thinking they can still win by turning dirty and are probably being victimizes by Microsoft own interest. Microsoft solve your own shit don't victimize your partners because you have a problem. It would be more dignifying to call it a day then to go down like this because they can't win.

Fire everybody in decision making not just Elop and admit you failed Nokia. Start with Linux and Qt again and build Nokia market and do some phones again like Ubuntu Mobile and Sailfish just for the enthusiast... They will praise you!

Make us proud again to use your stuff and make us love you again not to treat us like shit and doing dirty stuff. We understand you bleed Nokia but you won't heal by turning into dirty bitter company.


Tomi, where did you get the 3.2% (sometimes you are using also 3.4%) Windows Phone figure from? Can#t find it in the Barron's blog.


One more Question: Looking at Kantars reporting by Nov 25 zhey say: "Windows positioned itself at third place with 2.7% of smartphones sold in the November period" (
Where did you get your 5.1% Quote???


Despite all other manufacturers leaving WP Nokia share in WP market is 50%.
It tells a lot about the volume... :-(


@Timo M

You are not alone and my impression there are a lot dissatisfied people who got lured buying a phone with the Windows Phone OS. Since I only seen two persons in real life with a WP Phone, my impression comes mostly from forums and how they explain it reveals who immature and limited it is.

Microsoft IS business (or was), with a lot of productivity applications that millions of people use every day. Now Microsoft wants to destroy all that in order to push for their new 'Metro' interface which is totally useless in an ordinary office. What Microsoft is doing totally insane and Steve Ballmer is like an Stephen Elop for Microsoft. Steve Ballmer is not competent enough for the CEO job, he's more sales guy type but as long he's under the blessing of Bill Gates they are never going to get rid of him.

Also killing Windows Mobile was the most stupid thing you could ever do. There was a lot of similarities between desktop and phones and Windows Mobile. They had such a chance to continue on this concept but instead they created two useless operating systems as an attempt to become Apple. Remember HTC Diamond and their other WM phones? They sold better and they was never as hated as Windows Phone.

I'm not sure what Microsoft should do now but if they want have the same revenues they previously had, they must crawl back to their business customers and apologize for the 'Metro' adventure.


Tomi, Kantar showed 2,7% for WP in November 2012 in the US. Not 5,1% as you say. Now it is showing 4,1%. A growth of over 50% in 3 months.

Please correct your writings.


"Kantar's numbers for Windows (they don't report Nokia separately) for the USA November 2012 (Q4) vs February 2013 (now ie Q1) fell - yes Windows Phone in the USA FELL - from 5.1% to 4.1%."

Where does the 5.1% come from? In UK, yes, but in USA it's 2.7%. Or am I misunderstanding something?

Tomi T Ahonen

To all in the thread

Sorry guys, yes my mistake on Kantar numbers. I accidentially compared US numbers of Feb 2013 to UK numbers of 2012. Thank you for catching it and pointing it out. I removed the whole passage with the wrong numbers and misleading math.

Tomi Ahonen :-)

Tomi T Ahonen

To Peter

First, thanks for catching the 3.4%. That was my typo, going between the article and writing this. Half of 6.4% is of course 3.2% which is why I was mixing that in the article. 3.2% is the correct number based on the survey, as half of the number reporting they have Windows Phone on their smartphones (6.4%) ie 3.2% half of that, out of all respondents.

But relating to the Nokia-related 'other' 3.2% number. That 3.2% is percent of smartphone owners who own a Nokia branded smartphone. The numbers in the original story say that 1.6% of 'respondents' had a Nokia branded phone and that 51% of all respondents had a smartphone. Yes, there may still be some residual non-smartphone Nokia handsets in use, but as Elop ended all non-smartphone sales in the USA almost immediately after his Microsoft strategy, its been more than two years now that they have not been sold there. With average phone replacement rate at 17 months, the US Nokia phone population should be mostly smartphones. So I multiplied the 1.6% by 2, to go from only smartphone owners to all respondents.

Tomi Ahonen :-)


Now I'm from a country where a smart phone is either a Iphone (roughly 48%) or a galaxy (roughly 30%) and the few people I see with a WP device is probably the worst terror marketing against the platform I've ever witnessed. Because you don't even have to be a body language expert to see they absolutely hate the damn thing.
And my point with the above is just saying that WP sucks cameltoes in hell. :-)


@Hansu According to JD Power Nokia is number 2 in dumbphones (which is surprising: Samsung basically stopped caring about this market couple of years ago thus I've expected to see Nokia on the top, but *LG* already passed it? Come on: LG?), it says nothing about smartphones.


How come that satisfaction for Nokia seems to high?

Have xou ever seen their market share? By now they are in a position where most who don't like Windows Phone have already jumped off. So you don't catch the disgruntled masses with such statistics.

For that you'd have to ask every user for every phone they ever used.

I can only state what others have said previously: It's hard to find people owning a Windows phone so it's equally hard to get a good opinion about the system.


@Tomi "Four out of ten Lumia owners rated it the worst phone possible. Two out of three Windows Phone current owners will never buy another again! This is absolute concrete evidence that this Microsoft-based system cannot thrive."

You could add the information that Windows 8 -- Microsoft's bread and butter -- is also a flop in the desktop:

PCs hit by an ugly quarterly drop as Windows 8 flops

PC Sales See Worst Quarterly Drop Ever, Windows 8 “Slowed the Market”

Windows 8 has put the world's PC market to sleep - IDC


IDC shows Windows 8 is actively destroying PC sales



Nokia may not be able to change direction even when replacing upper management. Contractual bindings may make that impossible, as in very expensive, for some time to come.

Look at that license-deal for some minutes as indicator for one case, where there may many more we not know about. The first 2 years Nokia got massive money, billions, from Microsoft. Direct and indirect like marketing, access to there partner-network, etc. That changed with Q1 and now its Nokia having to pay Microsoft a minimum of $250 million each quarter license-fees. Probably over a period of at least 2 years. Its in the nature of such a deal that if you abort you may have to refund what you got. Nokia may need to pay billions back to Microsoft if they change strategy next n years. Not direct but they may have bindings that force them to pay a certain amount of money over a longer time if they use WP or not. Maybe they even have to pay lesser as more WP Lumia they sell. A legal dead penalty signed by Elop the same moment he burned all alternate bridges Nokia had.

I think Elop used the initial phase to do everything to prevent Nokia from being able to change strategy for years to come. That's why he is will in charge, nothing is going to change. Its to late since BOD signed off long ago. They destroyed all ways to ever go back. A crime, but not illegal.


@Hansu :
"My question is this what is it exactly that is so bad about WP"
There is the 101 reasons that where numerously mentioned already +

- lousy customer support

- very short life-cycle

- Limited Bluetooth implementation : you cannot connect a keyboard, a dongle or a braille-reader/display

- Metro interface takes inspiration from US airports indications (Megan Donahue Head of UI design, 2011) - which are the messiest and weirdest ergonomics in the world

So :

1- You cannot group tiles into folders

2- as you can't do #1, you alternatively would try to set tiles colours individually (for example grouping all message-apps in one colour, news in another, internet in another)... you can't

3- No possibility to create different profiles with different short-cuts like in Symbian

4- very limited photo settings

5- funky portrait to landscape rotations, when it works

And I certainly forgot a lot.

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