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« Winners in the 'Guess Windows Phone Market Share in Q4 of 2012' contest from November 2011 | Main | Nokia! If Microsoft Chairman Bill Gates calls Microsoft's Smartphone Strategy 'Clearly' A Mistake and one that 'Doesn't allow us to get the leadership' Why Do You Think It Is Working? (updated) »

February 18, 2013



where is Huawei? According to your number, Huawei sold 55.2M smartphone. it shoud rank between HP and DELL, right?


What about the ranking based on OS? It was there in your tabulation for last year.

Tomi T Ahonen

Hi u2br

Thanks! I somehow missed that, corrected it now. Huawei ranked 5th biggest computer maker.. Thanks!!!

Tomi Ahonen :-)


Hi Tomi,

do you have also data without smartphones and tablets?



I want to post the bill gates new interview saying that he's not satisfied with WP, but keep failing.

Interested to know

I grew up in the days of the Apple II and find it fascinating to watch younger people do EVERYTHING on their phones. I tend to think of PCs first, then tablets, phones and game consoles.

Given how much effort Microsoft spends distorting the PC market for their (and only their) benefit, it's no wonder that people are fleeing PCs. Who *wants* to deal with Microsoft's insane licensing costs and wildly outdated technology?

I love the C# programming language but who needs all the baggage that comes with Windows? Android and iOS get by just fine without all the driver problems, the chkdsk crap, the Registry, the missing DLLs, the installers, recovery partitions, etc. that plague Windows. Even Surface RT has all that junk that nobody wants.



Do your numbers for Apple include the iPod touch? I know Apple does not release exact numbers, but Apple sold about 35 million iPods last year and has said that about half are touches. That would add 15-18 million to their total.

Similarly, Sony sells a lot of PlayStations, both console and portable. I do not have exact numbers, but surely they sell enough to put Sony comfortably ahead of Dell. Microsoft does not sell enough Xbox's per year (about 10-15 million) to crack the top ten, nor does Nintendo sell enough Wii's (7-8 million).

Tomi T Ahonen

Hi saif, tm, cygnus, Intrested and darwinphish

saif - gosh, that was a mistake. I had it in my draft, something happened. I've now added the data, thanks for noticing

tm - haha, no, that would be pretty pointless and not the focus of this blog. That data is easily available at many sources, check Gartner and IDC for example

cygnus - THANKS !! I was stunned and immediately posted the new blog about it

Interested - very good points and perfectly illustrates the problem that has plagued Microsoft from the start. Its like the old mainframe computers, that were used for artillery and rocket ballistics and military code-breaking. Imagine if modern PCs were built to those expectations of use, we'd never have YouTube or Facebook or eBay or Angry Birds haha.. Mobile (ie smartphones) are sometimes used like traditional PCs, but most of the use, over 90% are in ways that traditional PCs are usually not used...

darwinphish - yes, data includes iPod Touch, my estimate of it. But Sony's PSP is not a computer, it is only a gaming platform that is slaved to gaming cartridges and is not a computer as such, users cannot reprogram it to do other things than gaming or very limited media consumption. So just like most others who discuss the evolution of computing, smartphones are included (and tablets) but gaming platforms are not included (as are not basic phones either).

Thank you all

Tomi Ahonen :-)


Apple numbers don't match?

and this

I can't get these numbers to match. iPod Touch is selling more than 50%. Calculated from the ASP.

Przemysław Lib

have bug.

You give 1 to Android and then second time 1 to Windows!


Looks like windows are going to be the third ecosystem this time next year. Apple just needs to release iPhone mini, or something...


Two upcoming device of nokia that can break top features


In your last table, you have two #1, Windows still is 1 in this table, should be 2


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really this was a valuable information to know about and not clear about the current status, but somehow can judge the position of tablets over now
thank you

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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