World's Biggest Computer Makers when PCs, Tablets AND Smartphones Are Included (Updated & Corrected)

Its time to update the biggest computer-maker listing. I really wish the big analyst houses would take over this chore, they report on the data separately already.. but yes, I was the first to start to count smartphones into the total computer shipment numbers and have reported that statistic now for many years already. If you want to see the chart for end of 2011, its here.. Time to do the 2012 number update:


So I have taken total computer shipments in units (mainframes, desktop PCs, laptop PCs, notebook and netbook PCs; plus tablet PCs like the iPad, Kindle and and Galaxy Tab; and smartphones - but not basic 'featurephones'). I used the best available data such as summaries by Gartner and IDC, plus individual company data for the non-smartphone computer data, and my own company analysis for the smartphone data for year 2012. Here is the Top 10 biggest computer makers chart, when all forms of personal computers are included:

 

LARGEST COMPUTER MAKERS WHEN SMARTPHONES & TABLETS INCLUDED
Rank (was) . . Brand . . . . . . Units 2012 . . Market Share 2012
1 (1) . . . . . . . Apple . . . . . . 272 M . . . . . 22%
2 (2) . . . . . . . Samsung . . . 249 M . . . . . 20%
3 (6) . . . . . . . Lenovo . . . . . . 77 M . . . . . . 6%
4 (4) . . . . . . . HP  . . . . . . . . 59 M . . . . . . 5%
5 (7) . . . . . . . Dell . . . . . . . . 38 M . . . . . . 3%
6 (10) . . . . . . Sony . . . . . . . 37 M . . . . . . 3%
7 (9) . . . . . . . Acer  . . . . . . . 36 M . . . . . . 3%
8 (3) . . . . . . . Nokia . . . . . . . 35 M . . . . . . 3%
9 (5).  . . . . . . RIM . . . . . . . . 35 M . . . . . . 3%
10 (-)  . . . . . . Huawei . . . . . . 32 M . . . . . . 3%
 . . . . . . . . . .  Others . . . . . 354 M  . . . . . 27%
TOTAL  . . . . . . . . . . . . . . 1,224 M

Source: TomiAhonen Almanac 2013 from company and industry data, February 2013
This data and this table may be freely shared

If you want to see how that splits by type of computer, it goes like this:
Smartphones . . . . . . 695 M . . 57%
Traditional PCs  . . . . 353 M . . 29%
Tablet PCs  . . . . . . . 176 M . . 14%
Total Computers . . 1,224 M
Source: TomiAhonen Almanac 2013 from company and industry data, February 2013
This data and this table may be freely shared

Note the near perfect symmetry in the data for 2012. Tablet pcs sold almost half a million per day. Traditional PCs sold almost exactly twice that number, almost 1 million per day. And smartphones sold nearly twice as many as traditional PCs, and almost 2 million per day...

Looking at the Top 10 chart, Apple holds onto the top slot for the third year in a row but now starts to feel the heat of Samsung closing. Nokia tumbled from the past number 1 slot all the way down to 8th ranking and may tumble out of the list by the end of this year. Lenovo moved up fast powered by its smartphones and HP holds stubbornlhy onto the 4th ranking based only by its traditional PC sales (but there are rumors HP may come back to smartphones once again.) Chinese maker Huawei enters the chart powered only by its smartphone sales. Sony is moving up the chart as well from 10th to 7th while RIM is falling fast to 9th (was ranked 5th last time). HTC fell out of the Top 10. Then lets look at the operating system war


LARGEST OPERATING SYSTEMS OF COMPUTERS WHEN SMARTPHONES & TABLETS INCLUDED
Rank . . . . . Brand . . . . . . Units 2012  . . Market Share 2012 . . Market Share 2011
1 (2) . . . . . Android . . . . . 462 M . . . . . . 38% . . . . . . . . . . . . 23%
1 (1) . . . . . Windows . . . . 296 M . . . . . . 24% . . . . . . . . . . . . 31%
3 (3) . . . . . iOS . . . . . . . . 272 M . . . . . . 22% . . . . . . . . . . . . 21%
4 (5) . . . . . Blackberry . . . . 34 M . . . . . . . 3%  . . . . . . . . . . . . 6%
5 (4) . . . . . Symbian  . . . . . 19 M . . . . . . . 2%  . . . . . . . . . . . . 9%
. . . . . . . . . Others . . . . . . 141 M . . . . . . 12%
TOTAL  . . . . . . . . . . . . . 1,224 M 

The overwhelming market dominance of Microsoft in the computer industry has now ended. Andoid (and Google) have become the biggest provider of computer operating systems, ending Microsoft's reign on top that lasted 30 years. 2012 was the first year when more computing devices running Android were sold, and now Apple's iOS ecosystem is chasing Windows and is likely to pass it in 2013. Obviously the powerhouse that was Symbian on pocketable devices has all but vanished.

All data here may be freely shared 

NOTE: This table was updated to reflect Huawei official 2012 numbers and resulting changes to the bottom of the Top 10 chart. In an earlier edition of this chart, Huawei was ranked 5th based on its preliminary 2012 smartphone shipments widely reported.


For anyone who wants all the data on the mobile telecoms industry in one handy reference source, see the TomiAhonen Almanac 2013.  

Comments

[u2br]

where is Huawei? According to your number, Huawei sold 55.2M smartphone. it shoud rank between HP and DELL, right?

[saif]

What about the ranking based on OS? It was there in your tabulation for last year.

[Tomi T Ahonen]

Hi u2br

Thanks! I somehow missed that, corrected it now. Huawei ranked 5th biggest computer maker.. Thanks!!!

Tomi Ahonen :-)

[tm]

Hi Tomi,

do you have also data without smartphones and tablets?

[cycnus]

Tomi,

I want to post the bill gates new interview saying that he's not satisfied with WP, but keep failing.

[Interested to know]

I grew up in the days of the Apple II and find it fascinating to watch younger people do EVERYTHING on their phones. I tend to think of PCs first, then tablets, phones and game consoles.

Given how much effort Microsoft spends distorting the PC market for their (and only their) benefit, it's no wonder that people are fleeing PCs. Who *wants* to deal with Microsoft's insane licensing costs and wildly outdated technology?

I love the C# programming language but who needs all the baggage that comes with Windows? Android and iOS get by just fine without all the driver problems, the chkdsk crap, the Registry, the missing DLLs, the installers, recovery partitions, etc. that plague Windows. Even Surface RT has all that junk that nobody wants.

[darwinphish]

Tomi:

Do your numbers for Apple include the iPod touch? I know Apple does not release exact numbers, but Apple sold about 35 million iPods last year and has said that about half are touches. That would add 15-18 million to their total.

Similarly, Sony sells a lot of PlayStations, both console and portable. I do not have exact numbers, but surely they sell enough to put Sony comfortably ahead of Dell. Microsoft does not sell enough Xbox's per year (about 10-15 million) to crack the top ten, nor does Nintendo sell enough Wii's (7-8 million).

[Tomi T Ahonen]

Hi saif, tm, cygnus, Intrested and darwinphish

saif - gosh, that was a mistake. I had it in my draft, something happened. I've now added the data, thanks for noticing

tm - haha, no, that would be pretty pointless and not the focus of this blog. That data is easily available at many sources, check Gartner and IDC for example

cygnus - THANKS !! I was stunned and immediately posted the new blog about it

Interested - very good points and perfectly illustrates the problem that has plagued Microsoft from the start. Its like the old mainframe computers, that were used for artillery and rocket ballistics and military code-breaking. Imagine if modern PCs were built to those expectations of use, we'd never have YouTube or Facebook or eBay or Angry Birds haha.. Mobile (ie smartphones) are sometimes used like traditional PCs, but most of the use, over 90% are in ways that traditional PCs are usually not used...

darwinphish - yes, data includes iPod Touch, my estimate of it. But Sony's PSP is not a computer, it is only a gaming platform that is slaved to gaming cartridges and is not a computer as such, users cannot reprogram it to do other things than gaming or very limited media consumption. So just like most others who discuss the evolution of computing, smartphones are included (and tablets) but gaming platforms are not included (as are not basic phones either).

Thank you all

Tomi Ahonen :-)

[KR]

Apple numbers don't match?

files.shareholder.com/downloads/AAPL/2334117819x0x630364/ad8fe602-72bb-4a3a-bcaf-0e4d2a300fb2/Reclassified_Summary_Data.pdf

and this

apple.com/pr/library/2013/01/23Apple-Reports-Record-Results.html

I can't get these numbers to match. iPod Touch is selling more than 50%. Calculated from the ASP.

[Przemysław Lib]

@Tomi
LARGEST OPERATING SYSTEMS OF COMPUTERS WHEN SMARTPHONES & TABLETS INCLUDED
have bug.

You give 1 to Android and then second time 1 to Windows!

[dp]

Looks like windows are going to be the third ecosystem this time next year. Apple just needs to release iPhone mini, or something...

[top7mobileapps]

Two upcoming device of nokia that can break top features
http://mobileupdate24.blogspot.com/2013/03/nokia-eos-could-sport-decadent-chassis.html

[Andreas]

In your last table, you have two #1, Windows still is 1 in this table, should be 2

[zhangbingyu]

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[Krishna]

really this was a valuable information to know about and not clear about the current status, but somehow can judge the position of tablets over now
thank you

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