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February 26, 2013



Yeah, whatever.

The problem with all this is that the most sought after users are not idiots. They don't fall for these marketing schemes and buy the product they want to have, not the one the companies try pushing most.

I think the current state of 'success' of Windows Phone is a good indicator.

If they want apps and Samsung says 'no, thank you' to Android, the customers will say 'no, thank you' to Samsung. There's enough other Android manufacturers they can turn to.

What happens in the low end market segment is another story - but it is one of very little interest to third party suppliers. These people don't spend money to begin with, why invest work into them?

So, maybe, the low end smartphone segment will eventually fragment into a myriad of different OSs. The downside of this will be that these OSs won't get a stable supply of apps - which will keep them in the low end.

The current market position of Android is already too powerful to make it go away by this type of stupid antics.


@Sander van der Wal

I remember Tomi say that user don't know about the OS that nokia use, they just know nokia. -- This is the OLD theory before the GREEN ROBOTO come in.

If that's OLD theory still true.... Nokia wouldn't LOST THEIR SYMBIAN USER TO ANDROID. Symbian user will be using WP now. If this theory were true, samsung will be able to sell MORE WP PHONE.

It has been discussed here many time that Carrier don't really want more OS. What they want is MORE phone vendor. They want to use Huawei AFFORDABLE device to get a better deal from samsung, They will use Lenovo AFFORDABLE device to get better deal from LG. and so on.... The argument of third ecosystem is just a way FOR MICROSOFT TO BRAINWASH CARRIER EXECUTIVE & USER. and it's FAILING!!!!



I guess we'll see this year who is correct.

If phone OS does indeed not matter we'll see some success of all those new OSs coming into the market. We'll also see Nokia having more success again.

If not, however, we'll see Android marketshare growing and all those new entries having a hard time getting a foot into the market. And we'll see Windows Phone continue to hover below the 5% mark.

From my experience, those who are willing to invest some money into a smartphone normally know very well what they are going to buy. Why Samsung? Well, actually for 2 reasons:
1) They use Android
2) They make great phones

I think it's obvious if one of these reasons is taken away, people won't buy Samsung anymore. By now Sony is also making great phones. HTC less so. Somehow their reputation is not the best among the people I know. So if OS matters more than manufacturer we should see Sony growing strongly this year.


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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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