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« First Look into Final 2012 full year market shares for smartphones and OS wars, the Top 3 are settled on both | Main | On The Twelfth Day of Christmas My Elop Gave To Me.. The Classic Christmas Carol Updated for Nokia »

December 24, 2012

Comments

Jamie

@CN,
>

This has been Nokia's main story around the investors meeting in May 2012:
http://mynokiablog.com/2012/04/25/jorma-ollila-nokia-to-turn-things-around-at-the-end-of-the-year-success-in-the-next-few-years/

The fact is that MS had other plans. Nokia were either misled by their SW supplier or just simply not being truthful. Elop must have been well aware of WP8 plans but preffered to concentrate on the trivia during the AGM and buy himself some time.

Elop and Risto have expressed the same optimism that the new strategy will bear fruit in 4Q. Of course there has also been hype in the media with reports of Lumia's flying off the shelves. The reason they are not is not because the WP8 was only released in November and there has not been enough time to seat in, but there are other very competitive products out there. BTW, Lumias were not launched with WP8 but with WP7 and Elop kept telling all that smartphones do not require more than single core. How he is still CEO at Nokia beats reason.

> It is not about changing strategy but embracing the right strategy. In my view, the major change in strategy for Nokia was exiting SW business and becoming an OEM. Outsourced SW development of Symbian and continued to shutdown any in house SW development and embraced a non-existing, unproven SW platform whose jury is still out there 2 years on. Turn around was promised within 12 months, and now it is proven more elusive almost 24 months later. Elop's message during the Shareholders AGM in May was that they are moving even faster to bring about the turn around for Nokia. It was understood that he had a plan to make the new Lumias start selling out but instead what he meant is lay off more workforce, close down factories and sell off offices.

> Recent vendor wars prove that Patents are invaluable resource for any handset maker. They indeed are a major resource not only for Nokia. It is however both a treasure when well utilised but can also be a disadvantage when it attracts those bent on destruction in order to scavage on leftovers. During 2012, there was talk of Nokia offloading patents in order to raise cash.

The third ecosystem based on WP8 if it becomes a success, will be a major boost for MS but it takes several years to build an ecosystem, time that Nokia does not have. I do not share your view that Nokia is or will be the major handset vendor for WP8 or indeed the new ecosystem. Samsung is well set and was first with a new WP8 handset before Nokia and we have already seen what an upset HTC can cause Nokia when they released their own WP8 handsets within days. So Nokia's strategy was to exit SW development and instead compete with Samsung, HTC, Huawei, LG and other handset makers but unlike the others stick with one SW platform. I dont buy all this hot air from Elop about Nokia having preferential links with MS or feeble innovations as differentiators. You should not underestimate the power of market share which Nokia has now thrown away by failing to retain the Symbian consumer base. Most have now adopted Android handsets and Samsung has been major benefitiary in the last 24 months with handsets for any wallet - from S3 to Galaxy Y.

NSN is unfortunately hurting due to association with Nokia. NSN's fortunes are well tied with Nokia's through direct association. Ironically Elop boasting on NSN results ?? It would do better from business perspective to delink and go solo. Did you know Samsung has a networks division ?

Finland, I do not think the Govt can sit on their hands while the national treasure (intellectual property) is taken away. What remains of Nokia in Finland ? Rented offices which will soon shrink into a few rooms ? There was need to already start other vendors alongside Nokia 5 ~ 6 years ago. Anyway, there is Jolla now but I hope they can get some traction and some handset makers that will adopt the SW platform or some of those Nokia patents that would help them launch own handsets. The above statistics just prove the point..

CN

@Jamie

Thanks.

Opinions are different. I respect yours.

I have not seen any remarkable optimism that Elop or Siilasmaa would have expressed for Q4. Recently Elop said that some positive signs are seen, and that seems to be well in Line with Ollila's interview from April this year.

You said strategy turnaround was promised in 12 months, but if you read what Ollila says, he talks about 2-4 years. All in all, this is such a big shift that anyone expecting something hugely positive so soon, is far off from reality.

Patents. There has indeed been talks in offloading patents. Have you seen any evidence? I haven't. There was also talks about how the patent portofolio is weak. Have you seen evidence on that one? Not that it's big, but RIM case just now works as an example - at least to me - that things are in good shape with Nokia's patents. Then again, Nokia's quarterly calls have elaborated that things are in good shape in terms of patents business.

Samsung. First with WP device? Yep, remember the noise we had when Samsung announced it first? Nokia was kicked from left and right. And now?

Market share. Nokia is still shipping around 90M devices every quarter. The fact that in smartphones they do have troubles is always the key in discussions, but I feel that many people ignore the other business units of Nokia.

NSN better alone? Isn't that the plan? "On track to become more independent". But funny how attitudes change in a day or two. NSN delivered 21 loss quarters and now with one positive one, it's so damn good unit. NSN burnt what, 5-7 BEUR of Nokia's and Siemens' money and now, after one good quarter, it can stand on it's own feet just like that? I tell you, anyone interested in NSN needs to see slightly longer period of good before making the investment. And yes, I know Samsung's position in networks business. In 2011, they promised to be in Top-3 in 2015. Now, 2.4% market share and the only way to achieve the goal is to... Acquire NSN?

Nevertheless, I respect your opinions and propose we both print these short thoughts out and relook them at the end of 2013.

Happy New Year!

CN

@chitihanh

Samsung scaling back in WP8? Did you read the news on 510M devices to be shipped in 2013 and WP's role in it?

Low shipments means low losses? You are not saying that the less they ship, the better the results, are you? Breakeven for Q4? How could that be? Check what Nokia says themselves and should anything have changed drmatically, they would have told us.

Amazon. This seems to be a tricky issue for some. Lumia WP7's proved that being successful in Amazon means nothing. Lumia WP7 was always ranked high, but did not deliver in volumes many expected based on Amazon sales charts.

Tester

@CN:

>> Market share. Nokia is still shipping around 90M devices every quarter. The fact that in smartphones they do have troubles is always the key in discussions, but I feel that many people ignore the other business units of Nokia.

What? You mean their dumbphone unit?
I think the market and every single analyst in the world agree that this is a dead end. The market is shrinking fast thanks to low cost Android phones popping up everywhere. And Nokia got NOTHING in their portfolio that could retain those customers.

I find it funny that the Ashas still get marketed as 'smartphones' and priced accordingly.
What nasty surprise will the customers be in when they realize that they got duped into buying a glorified dumbphone that's trying to mimic a smartphone but without anything that makes a smartphone 'smart'. Tell me what you want, but the lesson at the end of the day should be that by cheating you don't generate customer loyalty. Those being cheated will buy something else next time.

No, sorry, if WP8 doesn't gain traction in the market soon, Nokia will be toast.
But what do we see? Both other WP manufacturers scaling back. Since both of these have other product lines the only conclusion can be that WP is still not gaining traction, otherwise they'd push it more aggressively.

Sorry, but I don't see a silver lining on the horizon.

Spawn

@Newbie Reader

> To start with, in tablets there seems to be *two* OSes,
> one is real "W8", to run on x86-based tablets (to be announced)
> and the other, unfamous "W8 RT", to run on ARM-based Surface.
>
> The latter "great OS" is in fact incompatible with Win ecosystem, that is, > it is unable to run x86 software.

Actually WinRT and WP are unable to run Windows software. The whole win32 Windows API is not there. It not evn has a posix-layer what means even Android is more compatible to Windows then WinRT/WP!

Its not a technical limitation. The win32-API is there. Its shipped with WinRT and WP on ARM and IE and Office are using that API! Its a political decision to not allow any applications not written by Microsoft to use that API! Microsoft is not only giving themselfs a huge competative avantage over all there ISV's but also force all there ISV's to either ignore WinRT/WP or rewrite there software from scratch. Rewrite for a <3% market share ecosystem! Not enough Microsoft already announced that Win8 Metro apps will not run on Win9 (Windows Blue). ISV's look at that, at the huge investment needed for a small market share, know that win32 still is first class citizen on Win8/Win9/... desktop Windows (wherr still the fast majority of Windows customers are on) and on x86 tablets. They see what happened with WinForms, with Silverlight, with all those new APIs Microsoft introduced to just deprecate them a bit later again.

The win32-API is the only constant in the Windows ecosystem. Its where all the instment happened and its the only API that will stay backwards-compatible and first class citizen on Windows for the next decade to come. ISV know that. They know that switching to Metro API would be a waste of money and resoces. When you do a switch away from win32 then not to Metro since Metro has no customers. When you switch you switch to somrthing that supports Android and iPhone too. That gives you a new huge market, a return of investment and a future. For Windows supporting win32 is the best choice to cover the still hu but shrinking Windows market.

écharpe burberry

Hei Olen niin innoissani löysin blogisi sivun, olen todella löytänyt sinua sattumalta, kun olin hakuja Yahoo jotain muuta, Anyways olen täällä nyt ja haluan vain sanoa kiitos fantastinen post ja all round nautittavaa blogi (Rakastan myös teema / malli), minulla ei ole aikaa lukea läpi kaikki tällä hetkellä, mutta olen kirja-merkintä, ja myös lisätä RSS-syötteitä, joten kun minulla on aikaa palaan lukemaan paljon, älä pysyä suurenmoista työtä.

Tester

@Spawn:

Quite correct about the API restrictions. It's funny: With the right application framework and sufficient care I can write an app that works on Windows Desktop, Android, iOS, Bada(!), hopefully even BB10, but not(!) on Microsoft's mobile OS.

Can it become worse? Of course the company I work for targets bada, because it's almost no extra work. But WP8? No, thank you! We'd have to rewrite half our code! And WP7? We'd have to rewrite everything!

Sure, quite the right way to gain developer support. I completely fail to understand what Microsoft wants here if they do their best to put off any developer support, especially the smaller companies that can't afford to rewrite code 3 or 4 times for each platform.

My guess is, if they had decent standards support it'd be much easier to get developers. But it looks like they play their old game of system lock-in and keep developers exclusively to their platform. Too bad that most developers choose the opposite and stay away from it.

Spawn

@Tester

Microsoft under Bill Gates knee that. There top priority was to keep the API stable, to not do any experiments with the foundation there whole ecosystem is build up on. win32 was the key, extending it butnnever breaking it was what made Windows so successful. From DOS, to Windows 3.1 as UI on top, to 32-bit Win95 with MSDOS 7, to the NT kernel. A decade of upgrade-paths to proct investment done ob there ecosystem.

It changed with Ballmer. Rather then slowly building up on Windows CE/Mobile to protct the investmrnt in that winner-platform (back then), backwards-compatibility was thrown away with WP7. Those breakin of therr oen ecosystem keeps on. May it be the WP7/WP8 upgrade-disaster, the win32-on-WP8/RT-disaster, the Metro modern UI disaster. Break and abort to do different. You do that if your products not sell but if they do its a no-go.

That Ballmer-attitude is strong in Microsoft. Elop took it to Nokia. Symbain Number One? Let's screw it, abort, restart, do different in an incompatible way with no upgrade-paths. Before Elop transfered that to Nokia, in the pre-Elop Nokia, they knew that whatever they do, it needs to include an upgrade-path, backwards-compatibility. Symbian/Meego included that from the beginning. It was an essential part of there transition-strategy or, hie I would name it, there strategy to extend there portfolio. Believ me, th old Nokia would never have killed of Symbin as long as customers buy it. Not for Meego, not for Android. Zll they wouldndo is to extend there offer and not only deliver Symbian but also whatever-customers-demand and prevent an ecosysm-fragmentation/-split on the way but join the different offers into one ecosystem, the Nokia ecosystem (formally known as Symbian ecosystem but they would thriw other platforms into it). I am sure the S40 Qt-port would be finished by now and there dump- and smartphone platforms would all be one ecosystem. Android would be in and may it only cause of the apps and to take advantages from your competition and make them your own advantage.

The Nokia dream-team lost at some point the control and that was fatal.

CN

@Tester

"I think the market and every single analyst in the world agree that this is a dead end. The market is shrinking fast thanks to low cost Android phones popping up everywhere. And Nokia got NOTHING in their portfolio that could retain those customers."

So, you say that Nokia's overall volumes are going to go dramatically down from now on? And every single analyst agree that Nokia will lose in this front as well? Not sure if I agree with that.

Market is definitely not shrinking fast - you should try to keep in mind that there are loads of people out there who don't really know what a smartphone is. Neither do they care to know. If you mean that Nokia's accessible market goes down, then please say it.

What comes to other players and their strategy on WP, I'd like you to share some facts on this "scaling down" issue. I haven't seen such a thing. Check this one:

http://www.koreatimes.co.kr/www/news/tech/2012/12/133_127496.html


chithanh

@CN
> "Did you read the news on 510M devices to be shipped in 2013 and WP's role in it?"

I know that in December, IDC have reduced their 2013 WP8 sales forecast from a ridiculous 19% to a merely unrealistic 11%. If we assume that manufacturers reduced their internal estimates by the same proportion, then suddenly Samsung's Ativ S delay and HTCs public cancelling of their 5" WP8 phone make sense.

> "You are not saying that the less they ship, the better the results, are you? Breakeven for Q4? How could that be? Check what Nokia says themselves and should anything have changed drmatically, they would have told us."

I refer to the link that Jamie posted. Nokia have announced a turnaround which "will be seen at the end of the year". So they will certainly want to have favorable news reports. Whether that will come in balance sheet is uncertain but appears not far-fetched.
How do you reduce losses if it needs to be quick? You mostly stop buying new parts ("lower-than-normal benefit from seasonality in volumes") and sell only stuff that you build from existing inventory (such as Symbian phones).

> "Amazon. This seems to be a tricky issue for some. Lumia WP7's proved that being successful in Amazon means nothing. Lumia WP7 was always ranked high, but did not deliver in volumes many expected based on Amazon sales charts."

It is not tricky. It seems obvious that the Amazon ranking was deliberately gamed in order to generate artificial buzz around Lumia.

Tester

@CN:

I find it funny when people (like you here) only look for short term numbers and try to derive some meaningful oprojections from them.

Yes, for dumbphones the only way is down. Even now the cheapest smartphones have reached price regions where buying a feature phone is just plain stupid. Feature phones will have to become ever cheaper and profit margins eventually disappear. If that point is reached they will disappear? When will that be? Oh, not in 2013 but does it really matter if it's 2013 or 2016?

The Samsung link you posted that they project a smartphone share of more than 75% already. This was considerably less even one year ago.

Anyway, the writing is on the wall and since this seems to be the only stable business for Nokia, it spells Trouble with a capital T.

And they know it, otherwise they wouldn't mislabel their Ashas as 'Smartphones' because otherwise it would be impossible to sell them at their current price points.

newbie reader

Yet more on this Kantar 50% US data.

I checked all available Kantar data for EU5-countries, US and Australia. To previous post data on this thread, I added pre-peak lows, that is, iPhone lowest marketshare percentage before launch of the new model.
In this way we can compare iPhone 5 peak vs. iPhone 4S peak with even more precision.

Here it is.
___

iPhone 5 to iPhone 4S sale waves,
peak-to-peak comparison, Kantar data for 7 countries.

Country
Model ;; (low date) low% to high% (peak date) ;; difference

US
iPhone 4S (oct11-1) 21,5% to 49.3% (jan12), +27.8%
iPhone 5 (sep12-1) 33.6% to 53.3% (nov12), +19.7%

GB
iPhone 4S (oct11-1) 18.1% to 34.0% (dec11), +15.9%
iPhone 5 (sep12-1) 21.3% to 36.1% (nov12), +14.8%

As we see, in fact iPhone 5 wave in US is ***significantly lower*** than 4S wave. Its record peak is due to only *higher, 4S-built, initial base.*

Yes, last Jobs phone, iPhone 4S, did extremely well in US. It increased base Apple US marketshare by more that 10%, wow!

And iPhone 5 is, so far, nowhere near that.

To add some more debunking, lets plug in some data from here:
http://seekingalpha.com/article/1085531-cannibalization-isn-t-really-bad-news-for-apple

Only 10% of the iPhones bought on iP 4S peak were older models.
For the iPhone 5 release this number grew to 32%.

If we factor this in, to calculate *real new model sales*, we get

"true", iPhone 4S only, marketshare were 44.4% at peak, wow!
"true", iPhone 5 only, marketshare is only 36.2%

Significant drop!
And that high 52.3% number was, in fact, achieved due to sales of that old 4S, last Jobs phone, with lower profit margins.

/and, BTW, while one in each five 4S phones bought was top 64Gb model, for iP5 this rate was only about one-to-fifteen/


All of above also applies to UK, to the less extent. A lower wave, started off the higher base. And a bit higher peak, due to this higher, 4S-generated, base.


Germany
iPhone 4S (oct11-1) 21.7% to 23.8% (dec11), +2.1%
iPhone 5 (sep12-1) 11.2% to 22.2% (nov12), +11.0%

France
iPhone 4S (oct11-2) 14.7% to ~26% (jan12), +11.3% (aprox)
iPhone 5 (aug12) 11.7% to 24.1% (nov12), +12.4%

Italy
iPhone 4S (oct11-2) 18.0% to 23.1% (apr12), +5.1%
iPhone 5 (sep12-2) 14.1% to 20.6% (nov12), +6.5%


We see, that in rich continental Europe, unlike to US, iPhone 4S failed to build base marketshare, and actually lost it. Although iP5-wave is a bit higher than iP 4S wave, it still failed to compensate for this loss. Germany is non-typical here, since iP 4S did almost no wave there. So, we have ***lower iP5 peaks there, compared to 4S peaks.***

/ :) Interesting, that this Germany marketshare (about 20%) is close to (wave-free) Urban China marketshare. Similarity is, that they are both export-driven industrial powers, although of very different nature. Well, maybe decent behavour of real industry people and iSheepness are two different things :) /


Australia
iPhone 4S (oct11-1) 27.9% to 44,4% (dec11), +16.5%
iPhone 5 (sep12-2) 23.2% to 35.9% (nov12), +12.7%

Spain
iPhone 4S (oct11-2) 3.3% to 8.6% (d11/j12), +5.3%
iPhone 5 (sep12-2) 3.4% to 4.4% (nov12), +1.0%

These regions seems took worst traits (for Apple) from the regions above. Lower wave and lower(or flat) base and, unevitably, lower peaks.

PS.
(oct11-2) means that there were two october-ended 12weeks periods, and it refers to the second one.

CN

@chitihanh

First of all, nice talking with you.

Well, if Samsung decides to say they do put efforts in WP, I surely would not call them liars. You know, if Tomi was right about Tizen's role as the 3rd ecosystem, how come Samsung, who surely knows this better, does waste time and money on WP?

"Turnaround at the end of the year" to me does not mean profitable business. To me it is simply about seeing some signs that new strategy starts to pay off. What is the measure, that remains to be seen. But not Euros. I certainly don't expect anything but losses from Q4.

Then about reducing losses quickly. No easy solution, but not limited to what you say. Major restructuring needed and that's what they do. Look at NSN: major layoffs, seriouys business unit divestments, no reduction in revenues, and profits, first time since establishment in 2007. Not easy, not fast, but doable.

Amazon. Are you suggesting that someone is playing dirty with Amazon's Top Sales lists? The extra positive feedback on Lumias I buy, but fixing the most popular sales items list I don't. Amazon would not risk that. Keep in mind that Amazon sales is peanuts of the overall volumes - they don't give you any realistic view on actual sales volumes.

@Tester

You too, nice talking to you. Let's try to keep it calm.

I don't look at anything short term, sorry if you got the impression. Where did you get it, BTW?. I actually feel many others are expecting WP and especially Nokia to deliver results immediately. I don't.

Yes, I think it does matter if feature phone business dives in 2013 or 2016. For Nokia, it plays hell of a role. As long as Nokia can get some revenues/profits/noise on any other business than smart phones, that gives them time to become stronger in the business everyone talks about. Patents, NSN, Location, Feature Phones. Positives here helps in the tougher business. Secondly, feature phones dominate the markets where many many people don't have a clue about terms like feature phone or smart phone.

Finally, Nokia counts Asha family as part of feature phones, you know that. They simply used the quote from some analysts who mistakenly called the smart phones.

newbie reader

HTC and others shy away from WPhones ***exactly because they do not believe in its success.***

That's only why Nokia was capable to take lion share of this piece, **nobody else cared**

And even if WP8 somehow succeed, they all be back to take it from Nokia.

CN

@newbie

C'mon, if they don't believe in it, why do they do it? Wouldn't it be better to leave the whole piece of the shit to Nokia and let Nokia die with it?

Or could it be that they think WP just might have a chance and if it works, we better be in it?

Louis

@newbie: "You see, in US Apple is allowed to enslave carriers. That is, carriers give their profit to Apple, "work for free", and get only market share of customers as a reward."

This represents a rather large ignorance of carrier economics.

VZ and T have operating margins greater than 30%. This hardly seems like slavery compared to the hard tanking of many of the European operators, who are locked in a price war that has forced them to disaggregate the wildly profitable legacy services (SMS, MMS, international calling, international roaming) from the profitable, but not wildly so, selling of commodity data.

The basic legacy MNO business is the "Sauron approach": get the user to take a 2 year contract with expensive texting and calling plans tacked on. Subsidized smartphones are basically the only thing that convinces anybody to bother. When the subsidy is removed, users leave en masse:

http://www.fiercewireless.com/europe/story/vodafone-spain-loses-639k-customers-after-dropping-handset-subsidies/2012-11-07

In Europe, a relatively heavy smartphone user will be happy with spending about 20€/mo prepaid. Over 24 months, a 450€ subsidy is another 20 or so. So that's a 40€ baseline. The cheapest iPhone contracts seem more like 55€, and you get a sim lock, etc. for your trouble, so the carrier clears 15€ in free money.

If you look at America, though, the story goes nuts. The cheapest contracts are like $85 or so, over roughly the same baseline. This explains the wild profitability of Verizon and AT&T. They are hating the iPhone all the way to record profits in the high-usage high-cost world. They seem to complain, but they also know that users will reject their terms without access to the latest gear and OTT services.

Of course, the EU carriers would prefer to collect that 55€ PLUS legacy texting rates, a cut of app sales, and all apps "on the deck". But that probably won't happen, since they tried it with WAP and tanked hard after spending 7 or 8x on 3G licenses as compared to 4G ones. (Honestly, nothing damaged the MNOs and Nokia more than the failure of WAP, since it created the possibility of the iPhone, but that is another story for another day.)

Tester

@CN:

>> C'mon, if they don't believe in it, why do they do it? Wouldn't it be better to leave the whole piece of the shit to Nokia and let Nokia die with it?

They are smart. They are betting on all cards. They are prepared, even though they don't believe themselves that WP will be a success - but if something unforeseen had happened and it had become a success they'd been able to flood the market with their devices.

This is quite the opposite what Nokia did when Android came along. They didn't care. They ignored it and as a result they lost their market dominance because they had nothing to counter the Android phones when they became successful.

HTC and Samsung won't let such a thing happen - even if it means pumping some money into a platform they don't really believe in. Plus, it might have gotten them on friendly terms with Microsoft.

newbie reader

@CN
// WP just might have a chance and if it works, we better be in it?

Exactly.

And also, WP8 is not as open, as Android.
MS had bad times, they kind of dumped Nokia exclusivity, and issued free tickets for all.

Vendors took their chance to grab these ticket, and do keep it now. They do not really attend the party, however. All they do, they keep this ticket, just in case.

Would there be a party (WP8 gains some share), they all come dancing in, full force.

It means, no lion share for Nokia, in this case.

chithanh

@CN

> "how come Samsung, who surely knows this better, does waste time and money on WP?"

Samsung will have something to offer in case someone asks for it, and I do think that their WP business is profitable. Windows Phone presumably played a role in the patent negotiations between Samsung and Microsoft, too.
So despite scaling back their efforts, Samsung still has reasons to sell Windows Phone.

> "Are you suggesting that someone is playing dirty with Amazon's Top Sales lists?"

Not currently, but at WP7 Lumia launch. The goal was *not* to generate actual sales, but to create positive news reports. For this, choosing a single e-tailer and a limited product category is advantageous because that amplifies any business you redirect that way. Amazon was not complicit in that.

Spawn

@CN

> Or could it be that they think WP just might have a chance and if it works, we better be in it?

You not build up the fate of your company on believe and be hit hard if your believe turns out to be wrong. Samsung is clever enough to leave all doors open, all options in the game so they are no surprised and as a consequence lose huge.

Its a peanuts-investment to prepare yourself for the case some other systems, like WP8, would get momentum. Better invest that peanuts and not risc to lose your leading-position like Nokia did. Samsung has lot o lose where they are niw. They need to be ready whatever happens else they lose to much.

This is the opposite strategy of what Elop's Nokia does and it makes a difference. Not, never bet only on one horse else you may be gone.

Samsung does Bada, Tizen, Android. They where in negotiations with Nokia during the Meego-saga to jump on there too. There are rumors Samsung negotiates with RIM for BB10 and there are similar rumors about FirefoxOS and other systems. Whenever a new option raises Samsung is there to prepare itself for the case that new option may become competition to there Android-success to participate at the success of the new star, not lose there overall leading position in smartphone sells.

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