Congratulations Mobiili Magazine of Finland for Launch

I had the remarkable honor of being present at the birth of a new print magazine title. I think those days will soon vanish as the print industry increasingly struggles compared to digital online media like the web and mobile. Bizarrely, considering how big readers Finns are of print magazines and newspapers and traditional books, and how advanced Finland has been in the mobile industry - there was never a mobile handset magazine title in Finland. Now there is, and it is called Mobiili. It was launched in and is based out of the spiritual home of the Finnish mobile phone industry: the town of Salo, about half-way between Helsinki and Turku.

Mobiili is quite a revolutionary title too, right from the launch, it is a hybrid media, it launches in print magazine format, and internet web magazine and mobile web magazine (including app). They even have AR digital interactivity on their print pages and printed ads. So this is a prototype of the 'print media in a digital age' and of course is also fully onboard with what I wrote about the 8th mass media (AR ie Augmented Reality) and print a few months ago.

Mobiili is a cousin of the Swedish similar online and print title, Mobil. The content is currently in Finnish but they may eventually even bring some English-language content, who knows haha. I had the honor of contributing a column to the premiere issue. If you want to visit their website it is

www.mobiili.fi

If you want to follow them on Twitter, Mobiili is @mobiilifinland

And if you don't read fluent Finnish, you can always have Google do its translation haha.. Congratulations Mobiili, its Publisher and CEO Kenneth Jonsson and the Editor-in-Chief Esa Haltia for a spectacular first issue, wonderful insightful and useful pages and a well-executed project. My best wishes, let you trailblaze the way for traditional print to find giant digital eldorado!

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