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June 11, 2012



Wouldn't SMS Gupshup be bigger, globally?

Donkey Kong

Tomi, what about GroupMe? It's group based messaging that's accessible via SMS or data. (You can have mixed groups as well, dumbphones + smartphones.) It was acquired by Skype a while ago, so it's now under the control of Micro$oft... Still it ought to be one of the bigger SMS messaging tools out there.

Mark Tidor

Wow! Indeed, simple and brilliant. I have heard about them from other sources. Very heartening to see such success from places one least expects!

Former Symbian Evangelist

Good spot. I also know that Nokia started with similar themes with their Beta Labs project - "Nokia Mobile Communities" -

In supported countries (like India) you could create/join groups and then communicate with SMS. The service would charge for a standard SMS (as per your mobile plan) and all members of the group would get the message. But most interestingly, you could join a group with *any* SMS capable device. It doesn't even have to be a Nokia phone. You only needed a Nokia phone to create/manage a group.

It was first published in July 2010 and the application last updated in October 2010.

Muhammad Nasrullah

The innovation in the SMS space in Pakistan is actually staggering because Mobile users out numbers Internet users 5 to 1. A much more powerful social network in Pakistan is Pring ( and you can see a large number of brands doing some amazing stuff there like Nokia: Levis:, Sunsilk: Dominos Pizza:
Political parties use it a two-way platform:

The great thing about Pring is that it is not SMS only and does not exclude high-end movers and shakers. You can find details and case studies here:

(Full Disclosure: I work at Pring)

Simon Moore

I first heard of in an ICTD conference several years ago from one of its founders. Great to see that they have come such a long way and all their hard work in these years is spurring others like the one Muhammad mentioned and Nokia communities. I believe that such systems need an enabling ecosystem to succeed, which nokia communities seem to lack. At the time I heard of (then called chopal I think), they seemed ahead of time -- apparently the ecosystem has now caught up with them ...

Is there similar success in the mobile payments space in Pakistan, another market heavily dependent on an enabling ecosystem?

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Mohsin Hussain

It feels great hearing such praises from you about my company. I would like to add in that SMSall is soon launching a complete social messaging app for smart phones with features such as one to one messaging, group messaging and of course hashtags. Rich content support is available for all these three different worlds. Users in Pakistan carrying feature phones or smart phones can receive and reply to messages sent by app users via simple SMS (they do not need data package or even application on their cellular phones to keep the conversation going).
Application contains so many other new exciting features that can take mobile social network to a complete new level. Thanks again for letting the world know of our efforts in making mobile social networks healthier and entertaining.

Mohsin Hussain
Mobile Applications Team Lead - SMSall

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