I have a lot of news about Nokia to report, but I will keep this blog relatively short, only about the news relating to the Nokia Annual Shareholders' Meeting that was held in Helsinki. We learned a few items that foretell of ever worsening Nokia issues heading into the future.
TOTAL UPDATE 9 MAY
This story has completely evolved. Nokia panicked, and released the full video of the question and answer. Nokia has then tried to spin the story as something else than what Elop actually said. You the reader may want to go read the fully updated story, that has the full transcript, and the developments over the past week.
STOP PRESS:
May 4, 2012: I just learned via the comments to this posting from regular visitor "zlutor" that on 3 May 2012, a class-action lawsuit has been filed against Nokia Corporation and Stephen Elop and other Nokia directors. The lawsuit was filed in New York City and the cause of action is based on violations of the US Securities Exchange Act. A class-action lawsuit is one where many people join who have been harmed. If anyone reading this blog has shares of Nokia bought on the New York Stock Exchange and feels they have been harmed by Nokia's actions and communications, you may be entilted to join that lawsuit and seek damages (see the link for more info). Thank you zlutor for mentioning this development in the comments.
Before I go further, let me say, Thank you Jorma Ollila for changing Nokia from a troubled multi-business conglomerate into a highly focused telecoms company under your tenure and guiding it from a minor vendor to the world's largest handset maker and the biggest company of Finland and the biggest tech company of Europe. That was an amazing run you had in the late 1990s and into the mid 2000s. Unfortunately your successor Olli-Pekka Kallasvuo did not do a good job running the company and now Elop has pretty well destroyed what was left. But Jorma, regardless of perhaps a weak ending as Chairman of Nokia, you did a great job in the early part of your career on the top. All Finns were very proud of the Nokia you brought to the world. Personally, I met you 3 times, twice at the HQ, but you will not remember me. I always felt you were an excemplary CEO when I worked for you, and after I left, that you carried on running Nokia in quintessentially Finnish class and style. Around the world, many people equated Nokia with Ollila.
And welcome Risto Siilasmaa to the position of Chairman of Nokia. You've been on the Nokia Board for a while and know the tech industry well from running F-Secure. Nokia is in very troubled waters, your guidance is desperately needed. I personally think Elop is incompetent to run the company, but that is my opinion. Regardless, Nokia now needs strong management and a clear head to evaluate what is the reality, address the real problems rapidly, and help Nokia survive and revive itself, to be back better and stronger than before. Your job as Chairman will be very important, especially after Ollila's departure where much of the image of Nokia internationally was seen as the same as Jorma Ollila.
Now lets move to the news of the day. I have three truly significant items. I will deal with them only briefly here, because they have been dealt with in the past. But we have developments.
Addendum - we've had some very lively debate about what was said and what was not. I decided to add this clariflying comment here at the start - I was NOT present at the shareholders' meeting. I am here in Hong Kong. I wrote this article based on the reporting of Finnish press (see links) and translating from their exact story and quotations as they have used. Apart from the direct quotes, the rest of this article is my analysis of what has been said, what it means, what it proves. I think some may have been confused, thinking I was present and am now misrepresenting what had happened. I was not present. I report based on what Finnish media told us about the Annual Shareholders' Meeting and clearly, they did not report the full discussion, we have for example in the comments to this blog story, a lot more details about what was said etc.
RESELLER BOYCOTT IS NOW CONFIRMED
First, lets go to CEO Stephen Elop's statements. In response to a question from a shareholder about Nokia market share, Elop's answer was that he hoped "that sales staff in retail outlets would offer Lumia handsets to customers asking for a mobile phone." (source Yle.fi - text in Finnish, translation is mine)
So Nokia CEO Stephen Elop thinks that Nokia market share can be improved if retail sales staff would offer Lumia handset sales. This means, obviously, that Elop knows and admits openly, that currently the handset phone retail sales staff do not offer Lumia to customers. This is explicit admission of the problem reported in the press that retail sales staff are reluctant to sell Lumia, as reported in independent press stories from Finland to France and from China to the USA. I have reported the 'retail sales boycott' on this site, and have been ridiculed for even suggesting it. Elop has previously already in conference calls relating to quarterly results, admitted that Lumia support is 'mixed' where the good news has been on the side of awards and press reviews and problems have been with retail. He has also already admitted that specifically in the UK they have problems with retail. Now we hear Elop admit openly, that it is sales staff at retail outlets who refuse to sell Lumia (and that Elop hopes he can somehow change that).
I have reported repeatedly on the worsening global reseller boycott against Nokia, which started on the Elop Effect in February of 2011. I have explained in very explicit detail, that if the reseller channel refuses to sell your product, your company dies. And I have shown that Elop as CEO has made the reseller channel problem worse throughout his tenure. I have argued that therefore, as long as Nokia continues on the Lumia strategic path, this road is a 'Certain Road to Death' - something that is very rare in business. With this certain road to death, Nokia has set a world record in destruction in its market share, falling from 29% just over a year ago, to 8% today, and will continue to fall reaching 3% by the end of this year. Nokia will not survive this kind of carnage. Everything Nokia tries, will be costly to get out of this boycott, including price cuts and sales incentives which drain profitability, yet they have been tried already and do not work.
UPDATE 4 May 2012 - a person who left 2 comments on this blog, Asko, says he was present at the Shareholders' Meeting, and reports that Elop had spoken about the lack of country success of Lumia, saying that only in one country, Finland, was the Lumia series selling well, and in only one other country, the USA, was the Lumia series selling reasonably. His evidence of that USA performance, was citing Amazon sales rankings.
I need to point out a few critical facts about this. One, Elop admits that most countries where Lumia has launched, are performing poorly! Secondly, with Nokia headquartered in Finland, almost any phone released by Nokia will sell well there, so it is not a strong sign that Lumia might sell well in any other markets. Thirdly, the Amazon initial sales success claims (Amazon number 1 ranking) has fallen drastically. Less than one month later, Lumia had fallen to ranking number 9, and now this week, the Lumia price has been cut in half at Amazon USA, which only returned Lumia to 5th place ranking. Even if we take the Amazon ranking as accurate, even the flagship Lumia 900 is not a top-selling smartphone. One should add, that most phones are not sold in the USA through Amazon, so even any good news on Amazon correlates poorly with sales success and the real performance of Lumia in the USA is likely to be far worse.
The most alarming aspect of this news, is that while the Lumia series has been launched in over 15 48 countries already including very large vital Nokia markets such as Germany, UK, France, Italy, Russia etc, it is finding good or medium success in only 2 of them! European carriers have been quoted saying Lumia series is not competitive and needs to be completely redesigned. The only two countries that have better performance (Finland and the USA) are countries where Lumia was launched late, it is possible this level of performance is the same early momentary sales success spike witnessed in each of the European markets, which almost immediately fizzled away.
Nonetheless, regardless of which countries sell well or poorly, the explicit confirmation by Elop that there is indeed a retail sales staff reluctance to sell Lumia, is a far bigger problem than the operating system, or the app store, or the features of a given phone, or even its customer reviews, its customer satisfaction or its return rates (all of which are bad with Lumia). The reseller problem will definitely kill Nokia. And Elop is defenseless against it.
SKYPE IS CAUSING LOST SALES
The second big news that came from the Shareholders' Meeting is the issue about Skype. Elop was asked by a shareholder "Nokia seems to be having a problem with the distribution channel due to Skype" asking how will Nokia deal with this problem. Elop answered "If the operator doesn't want us, it doesn't want us. We will appeal to them with other arguments. We have more to offer to them. It is a good point to start the discussion from Skype." (source HS website. Text in Finnish, translation is mine).
UPDATE May 4 - again our reader Asko who says he was personally present at that meeting, adds that Elop had explained, that Nokia, together with Microsoft, is now attempting to convince carriers/operators to accept Skype against their wills, by marketing/pricing/sales gimmicks. This admission says to me, that the carriers are truly hostile towards Nokia about the matter and this negotiation attempt is futile.
Nonetheless, Elop clearly admits that there is a reseller problem relating explicitly to Skype. He furthermore admits, the Skype issue has resulted in some carriers actually refusing to carry Lumia. I was on this blog immediately when news broke that Microsoft had bought Skype, that this would kill all Microsoft ambitions in mobile. That the carriers will simply not allow Microsoft to power Skype, to expand the already dominant Skype to the Windows 8 Desktop, and then to spread like a cancer to smartphones and poison the three wells of carrier/operator voice calls, text messages, and videocalls.
I reported on this blog that carrier boycotts were found against Microsoft. I reported on this blog that all Microsoft smartphone sales started to fall. The market share of Microsoft in mobile fell by half in six months. I reported that carriers are increasingly hostile towards Microsoft due to Skype. We have even seen TeliaSonera of Sweden (one of world's largest telcoms groups) go public in their hostility to Skype already. And we heard Microsoft's ex boss of Windows Phone admit late last year, that during 2011 the already strained carrier relations of Microsoft got far worse, because Microsoft itself angered the carrier community. Some have tried to argue that Skype already exists, or its app is available or Skype is good for consumers. These are moot points. The carriers do not hate the individual app or the consumer using Skype. They hate Skype the business for already devastating their landline cousins' business (in almost every country one of the biggest mobile operators is also the previous PTT and thus a big fixed landline operator too) and most senior staff at mobile operators today came from the fixed landline business a decade or two ago.
The carriers/operators hate Skype with a passion, as I have explained, for many reasons, but in particular they hate the unfair competition, where Skype business is deliberately unprofitable, but its investors keep pumping money into the loss-making operation, thus bleeding the carrier business with subsidised, unfair competition. THAT is why they hate Microsoft now. Because Microsoft subsidises the free calls of Skype, while Skype continues to generate a loss, but Microsoft can easily afford it, as Microsoft calculates, this will help them win on the desktop and the internet side of their business.
Now we have Elop explicitly admitting that Skype is hurting Nokia Lumia sales. He admits there is a reseller problem due to Skype. He admits that some carriers/operators have taken the extreme step of refusing to sell Lumia, only because of Skype. I have argued this point since June. People came here to ridicule me. Now Elop admits this is true. Now it stands as fact. Indisputable.
Note that some of the carriers who refused early Lumia sales did it while those early Lumia phones did not have Skype on them! This is against Microsoft, this is not against the app or phone. Now think about Windows 8. If carriers were willing to reject the whole Lumia line because of Microsoft just owning Skype, how much more will carriers hate the Windows 8 based Nokia smartphones, which will have Skype pre-installed. And when Windows 8 itself will have full Skype functionality. The future prognosis for Lumia and Nokia Microsoft smartphones is dismal. It will be far worse than today. If Nokia ends this year with 3% market share, and then Nokia rolls out Windows 8 based smartphones next year - the Nokia market share will continue to crash. It might end at 1% by mid-year 2013. Motorola died before it hit 1%. Palm died before it hit 1%. Siemens died before it hit 1%.
Elop admits that Skype is causing carriers to reject Nokia Lumia now. It will only get worse with Windows 8. This is a Certain Road to Death.
TABLET STRATEGY
And the last bit of disasterous news we had today, came from just before the Shareholders' Meeting, where Ollila gave his farewell interviews, and said Nokia has tablets under development and will be launching them. We have heard previously from Elop that these will be on Windows Phone.
This is sheer madness. In mobile phones, Nokia does not go head-to-head against Apple in most of Nokia's product segments, geographic markets or price points. Even so, Apple takes almost all of the profits in the handset industry. In tablets, Apple dominates the market and Nokia would go directly head-to-head with Apple. The correct strategy for Nokia is to focus on its core business, put the effort to fix what is wrong, find the profits out of handsets that it is capable of generating, using Nokia's natural strengths, such as its diversity in a portfolio, its wide distribution channel, its efficient sourcing and factories, etc. If Nokia cannot be profitable in those areas today, why would it be in tablets?
In the tablet PC market - one that is far smaller than the smartphone market, itself far smaller than the global dumbphone market - there are almost no synergies for Nokia in components, in distribution, in retail, in branding, in pricing, etc. But Nokia would have the enormous backlash and hatered of the Windows OS, and the Windows Phone rejection. Nokia would enter one of the most difficult markets, where major IT/tech players like HP, RIM and Motorola have already suffered severely.
The tablet project would be a disasterous drain on Nokia marketing and profits. It would be exactly like RIM which was profitable, but diverted its sales and marketing from its core business of smartphones, to launch a tablet, that was very difficult to market against the iPad and failed in its launch, and drained resources, plunging RIM to loss-making. That was for a company that was very profitable before it started on this foolish path. Nokia is already loss-making. This is a huge risk venture with almost no upside potential, but one that carries definitely huge additional costs to Nokia, as a further drain on profitability and enormous downside. It is yes, to Microsoft's advantage to see tablets in the Windows Phone or Windows 8 environment. It would be utterly foolish for Nokia to produce any, as it is nothing near Nokia's natural strengths or its core competences.
CONCLUSIONS
We know Elop is fully committed to the Lumia path. We now have seen that Elop himself admits there is a reseller reluctance to sell the Lumia. Apart from all other bad news that comes relating to Lumia (such as the return rates of Lumia are the highest ever recorded by any Nokia smartphones), this reseller boycott as I call it, is the single most damaging news about the current Lumia strategy. It will kill Nokia. It is a life-or-death situation. It is an existential threat to Nokia. Thus, no matter what you or the Nokia CEO or Nokia Board thought of the Lumia strategy in the past, this road is now a death-march. It will kill Nokia.
We know now that Elop admits Skype is a factor so severe, carriers have refused to accept Lumia simply due to Skype. This was not an issue when Elop selected Microsoft in February of 2011. This is a new problem that arrived to sink the Lumia strategy, last June. The current Skype problem is so severe that many carriers refuse to sell Lumia even as current Lumia models do not have Skype. The problem will get far worse with Windows 8. This means, that for all the problems Nokia has now, on the path to Microsoft Windows Phone, the problems for Nokia will get worse when Windows 8 arrives. If you think the loss-making business, collapsing market share, junk-ratings of rating agencies and crashing share prices are a problem now - they will get far worse with Windows 8. That is a fact. Elop admits Skype is such a big deal to carriers, they are already now refusing Lumia because of Skype. This, before Skype is integrated into the OS and the phones.
And we know that Nokia is set to destroy even more of its profitability on a futile adventure to try to sell tablets, even after Motorola, RIM, HP and others have seen it a total loss-making nightmare. This is something Nokia cannot afford in its weak state now. Nokia cannot afford for any of its remaining talented experienced telephone marketing and sales staff, to go learn how to sell personal computers and their markets, rivals, resellers, pricing, segmentation etc. Nokia is not a strong brand in PCs, it would be enormously costly to do the marketing launch for a tablet. The volumes of sales are far smaller than for smartphones and the competitors - Apple and Samsung - are incredibly strong. This is a fool's errand. It will make Nokia even weaker, pushing it even deeper into the red this year. This is utter madness.
WHO QUITS?
I end with three quitters. Why did Colin Giles leave? Colin had 20 years of sales experience at Nokia. He personally delivered 77% market share for Nokia smartphones in the world's largest smartphone market, China. Colin had been promoted to run regional Nokia sales, but when Elop fired the China sales head, Elop sent Colin back to China to try to fix the China sales collapse. So this is the guy, who had so platinum-level credentials and reputation, he had 77% market share in the biggest smartphone market. Note, Apple never had that big a share of the US smartphone market, neither did Blackberry, ever. That is how good he is. And did he succeed? No. China so steadfastly refuses to sell Nokia now, Nokia's market in China has collapsed. And Colin? He departs Nokia 'for personal reasons'. You don't leave Nokia after 20 years if you believe Lumia is about to be a success, and you are the head of sales, and you would earn yachts and private islands and corporate jets - types of annual sales bonuses if the Lumia sales were to be successful. Colin resigned two weeks ago. The news about Lumia future prospects is devastatingly bad, globally, from Nokia's internal perspective as seen by Nokia's top Lumia salesdude.
Is that an anomaly? Microsoft's Marketing Chief for Windows Phone was Gavin Kim, was headhunted from Samsung. He is a 12 year mobile and IT veteran, he's only been 5 months at Microsoft. If he believed that there was any chance in hell that Windows Phone might succeed, he would stay glued to Microsoft, to collect fat bonuses to ride the success now, at the big growth stage of Windows Phone, as Nokia comes onboard and supposedly 'the third ecosystem' would start to grow dramatically. He resigned 'for personal reasons'. This guy jumped away from arguably the hottest ride in mobile, Samsung, to join the Windows Phone team. If there was any chance whatsoever, of Windows Phone succeeding, he would stay at Microsoft to see it through, to prove to the world he, the bright marketing man, made the right choice. Instead he quits. This is independent confirmation that Windows Phone is doomed, when examining from the Microsoft side as witnessed by Microsoft's top Windows Mobile marketing guy.
What of LG? LG was a long term Windows Mobile partner. So much so, that LG signed a 'strategic partnership' with Microsoft. Then it was a launch customer with Windows Phone. LG has been providing WIndows Phone based smartphones for nearly two years now. And what did they do? LG announced they will discontinue their Windows Phone smartphone lineup, and do Android instead. Is Windows Phone destined to be the success Steve Ballmer and Stephen Elop keep promising, or is one of their biggest handset vendors knowing something Ballmer and Elop won't tell us. They invested heavily into the development of Windows Phone smartphones. The development cycle of handsets is 18 months. This is an enormously costly change for LG and one that no handset maker takes lightly. Why does LG announce this end of Windows Phone now? Because they have heard from their clients - the same carriers and retailers that Elop admits are boycotting Nokia Lumia - that Windows Phone is a dead end, and LG has now said in public, this path is a dead end, they will not continue on it. I said Windows Phone is a Certain Road to Death. Nokia's top Lumia salesguy resigned, seeing the sign. Microsoft's top Windows Phone marketing guy resigned, seeing the sign. Now LG the handset maker quit the road, seeing the sign, that Windows Mobile is a certain road to ruin.
Nokia. You are on a Certain Road to Death. Anyone reading this blog, these signs were seen last year. I warned about them. I am the most accurate forecaster of the industry, I forecasted that when Nokia's market share was 29%, it would collapse to 12% by end of last year and Nokia would be plunged from profits to loss-making. That was unprecedented not just in handsets or telecoms, it is literally a world record in management failure. I have since forecasted that this year Nokia will fall from 8% now to 3% by year end. That takes the worst management failure and compounds the damage. And now we hear that Nokia's retail problem is so well known, the CEO admits it in public. The Skype problem is so severe, carriers/operators refuse Nokia as a customer because Nokia's partner Microsoft owns Skype. And Nokia's plans now include wasteful launch of tablets that will not help Nokia recover but drain desperately needed resources. Now the prognosis for the year ahead, 2013 is so bad, Nokia will hit 1% by mid-year 2013. Is this the road you want Nokia to be on? Its not the one I want. At some point, the new Nokia Chairman Risto Siilasmaa has to wake up and take notice. The evidence is overwhelming. This Lumia Microsoft and Tablet strategy will kill Nokia. Elop must be fired and the Microsoft path must be ended. Now.
So - 1. Whatever you thought of the Microsoft strategy for Nokia, now that CEO Elop admits that there is indeed a retail sales boycott against explicitly the Lumia series and its so bad, that in most Nokia countries already Lumia sales are bad, which means Nokia cannot recover. This is a road to certain death. 2. Whatever Nokia manages to do with the early Lumia series, the situation will become significantly worse, when Windows 8 comes, due to the acknowledged boycott against Skype and the hostility of the carriers about Skype. And 3. Whatever profit or loss Nokia can now do, while it only sells dumbphones and smartphones (and networks) will get worse for profitability of Nokia, when Nokia makes a costly launch attempt to sell tablets. The future is doomed. It is getting worse. And it is getting worse still. What am I missing? The sales boss of Lumia knew. The marketing boss of Windows Phone knew. One of the handset makers has already stepped off this dead train. What am I missing?
PS - if you are a first-time visitor here to the Communities Dominate blog, and are honestly interested in how Nokia might be saved, I of course have written that blog too. Its a long blog, because Nokia's problems are deep, and started before Elop came along. But the good news is, that Nokia can be saved. The bad news is, this opportunity is diminishing by the day. But if you want to see, now recognizing there IS a reseller boycott, this is how it can be done, now, even in early May of 2012: Nokia can still be saved.
THIS STORY HAS A COMPLETE UPDATE on May 9. Please read the update, it includes now the full transcript of the Skype controversy.
(I have far more bad news about Nokia, Lumia, Windows Phone etc, coming but I wanted to get these out now after the Shareholders' Meeting)
Thank you, Tomi. I fully agree and I am also convinced that it will end the way you say it here.
It's just that don't see Skype as the major problem. The problem is the Microsoft and Windows brands. People simply don't have any sympathy for them. This is a big issue.
Those who bought a Lumia did it because they like Nokia and thought that Microsoft is a powerful company. But that alone is not enough. Microsoft will lose market share throughout their products, step by step. I'm absolutely positive about that.
I also ask Stephen Elop to leave now. He put too much damage on Nokia and it will be a terrific work to reverse it. If it's even possible. Nokia will be a different company, in case they survive.
Posted by: Buttface Elop | May 04, 2012 at 12:27 AM
Hi Tomi,
First of all, kudos on a great blog. I was directed to your site after searching on news for Nokia. That was a few months ago and I am now a regular visitor and admire your work.
I just wanted to add something not stated in the above post related to Nokia's tablet plans. A solid App market. Microsoft doesn't have one, at least compared to Apple and Google. Apps are much more critical to the success of a tablet product than a smartphone product. Nokia is going into this segment totally unprepared. It's a mad Quixotic dash to oblivion.
Posted by: Gino | May 04, 2012 at 12:41 AM
As for tablets. Your insistence that this is a PC vendor thing where phone vendors have no place - is too narrow and too early to be so categorical about.
This market is simply too young and undefined. There is one absolute, unquestionable success there. Apple - who created this market/new device category. All the tablets before it were just laptops with keyboard removed.
But why tablets make sense only for PC vendors- a conclusion based solely on the success of Apple who is a PC vendor? And why did all other PC vendors who released Android tablets failed so spectacularly so far? Acer, Asus, Dell and yes, even Samsung. Their tablet shipments are miniscule compared to Apple, and way below the projections made when they entered the market in early 2011.
And how could an online retailer, a know nothing in PC or smartphone hardware biz, come out of the blue and take 50% of Android tablet market in 3 months?
My answer is - this market is too young, too fluid, rapidly evolving and nobody, except Apple, has figured a real business model and what works yet. Miscrosoft will have a shot at it with ARM Windows 8, Google may try the direct vendor route again, others may try something else.
And Nokia will try to wet its feet in tablets, just as it did with its Booklet netbook few years ago. It will not make a huge R&D investment - just add some stuff it is good at to Win8 on ARM, and get Compal to make it. And see what happens. I don't see any massive waste of resources here. If it doesn't work - it doesn't - Nokia will lose few tens of millions. If it works - this can be a huge business opportunity.
The way I see it - Nokia is finally getting to its hardware roots - and mainly focusing on building great hardware stuff. The thing it did so well, and was beating Samsung and everyone else - by just making great hardware - before 2007. The path it strayed from with ill fated OVI online portal detour and deciding to build software platforms instead of great hardware/devices. The path Samsung followed and never strayed from, and the main reason it is now #1
Posted by: karlim | May 04, 2012 at 01:45 AM
But Elop does not care about NOKIA, he has 0 loyalty to it. What I really dont get is how he ended up as the CEO, since his CV is nothing spectacular. And any idiot could run Microsoft business division for two years (release new office every 3 years, with minor incremental changes check).
Only reason I see is that Ballmer wanted Microsoft's planted tool running NOKIA, and Elop, being Ballmers loyal asskising bitch, was probably chosen as best suited for the role. Not a real leader, not a gamechanger, no vision, and questionable competence...
Posted by: tcb | May 04, 2012 at 03:09 AM
Trust is an issue I haven't seen discussed too much on this blog,
or the fact that both Nokia and Microsoft lost their consumers trust.
As Steve Jobs once said to a manufacturer, "just drop all those crummy
products and focus on a good one", is a lesson both of these companies
should have taken to heart.
A mobile phone is an expensive device; if you trick me into paying
money for a Nokia E51 or N97 or something similar, I will sure as
hell remember the name of the company that fooled me,
it's staring me in the face every time I pick that rubbish
cellphone up from my pocket.
The cellphones that came with a Windows OS a few years ago is the
same story, horrible phones all around, not to mention quite expensive.
This is a problem, when all your customers start to hate you, and your
brand, you start to struggle. I'm not even sure it's fixable, it will
take a massive effort at least to regain users trust.
Now these two companies; which have been pushing those crappy devices
for years are joining forces, and people are not buying..
Fool me once shame on you, fool me twice ... and so on.
The sad part of the Nokia story is that for the first time since 2007
Nokia actually has a product (N9) which can go head-to-head with the
iPhone (same price and so on) and do well. No other phone
on the market has that potential; most other phones out there in Android land compete with the iPhone using a smaller price tag.
Posted by: bjarneh | May 04, 2012 at 03:10 AM
Pureview Meego would have helped to reduce the negative sentiment towards Nokia.
Posted by: Hoista | May 04, 2012 at 04:26 AM
@Tomi
It's a sad day that Elop didn't get fired today :(
I think I can assume that nokia is gone and can't be recover at all.
Posted by: cycnus | May 04, 2012 at 05:11 AM
Karlim,
Most companies fail at tablets because they developed general-purpose tablets that can't compete with the iPad. Amazon has been successful because it developed a custom tablet that fit in with its overall business. The same goes for B&N. Nokia, as far as we know, is going the general-purpose tablet route, and so we can expect it will fail.
As far as Nokia's tablet effort not being expensive, that contradicts what you said about it making use of Nokia's vast expertise in hardware. It is going to take a lot of engineering time and talent, and divert it from developing mobile phones.
Posted by: eduardo | May 04, 2012 at 05:15 AM
Hi Buttface, Gino, karlim, tcb and bjarneh
Buttface - totally agree with you. Right from the start, the Microsoft partnership came with a bad Microsoft brand combined with the horrendous Windows brand known for bugs, delays and software crashes. Microsoft had far better brands it might have brought to the partnership, like Xbox or Zune or Office etc.
Gino - Thanks. And yes, the apps space is again further hindrance of this strategy overall, and in particular with tablets. We just heard from Rovio - maker of Angry Birds - that they were not going to make Angry Birds for Windows Phone, explicitly because WP does not have the market size to make it worthwhile - for Angry Birds! And at their hundreds of millions of downloads level - if even they think WP is pointless, what do regular smaller app developers feel? Of course Microsoft panicked about Rovio's statement, came in with a ton of cash, and bribed Rovio to produce an Angry Birds version after which Rovio agreed. But it goes to show, the realistic 'ecosystem' argument doesn't even work for developers, and if not developers, then there won't be apps.
karlim - you make good points, yes, its still early with tablets and I agree Apple is the king of the hill. I don't agree its the only success, globally Samsung is also a big success in tablets - both are legacy PC makers so they have the hardware, the distribution channel, the retail, the brand, the pricing etc competence for the PC side to make tablet PCs work. As to definitive claims who can and who can't win, you are right, we cannot determine that at this point. But it is CERTAIN that for a legacy PC maker like Apple or Samsung, it will be less expensive to expand their existing laptop portfolio into tablet PCs, than it is for a company that never sold in that market, like a legacy phone maker. So for whatever costs are involved in general to develop a new tablet and its support (sales, marketing, tech support, supporting documents, language versions, repair centers etc etc) - that will be MORE EXPENSIVE for a company that isn't set as a PC maker, don't you agree? So whatever costs it took Apple or Samsung, it would take more for RIM or Motorola - or Nokia. Thus the costs to launch a tablet are FAR more than those for Nokia to launch another smartphone - and for Nokia, more expensive than the first tablet launch was for Apple or Samsung. If Nokia was healthy and profitable, this would not be a severe cost. At this perilous state Nokia is in, this is a suicidally stupid move.
tcb - agree, all the evidence on every decision Elop has made, is that he priortitizes Microsoft's best interest ahead of that of Nokia. A classic conflict of interest - something that is forbidden on New York Stock Exchange rules as well as in Helsinki Stock Exchange rules. He can be - and should be - investigated for breach of fiduciary duty, and fired, and fined, and for such blatant breach of his fiduciary duty as CEO of Nokia, to put another corporation's interests ahead of his own - he should also be expelled from corporate governance and given a lifetime ban from holding corporate officer status.
bjarneh - very VERY good point, that of trust. It is absolutely vital for customer loyalty and it is being destroyed right now. It is alos vital for carrier relationships (ruined by Elop), for developer and partner relations (ruined), and for employee relations (morale at Nokia is at an all-time low).
Thank you all for the comments, keep the discussion coming
Tomi Ahonen :-)
Posted by: Tomi T Ahonen | May 04, 2012 at 06:05 AM
I participated to Nokia's shareholder meeting so few comments.
According to Elop Lumia is selling best on Finland. Actually that is not surprising for Finnish company. You can see nowadays lots of Lumias at meetings, transports and on street at Espoo city. Also Elop was admitting that only other country where Lumia is selling at "reasonable" levels is USA. There AT&T set the initial expected sales' levels & orders and they have exceeded those AT&T's estimates. I got the impression that Elop tried to make it more important that is actually is. Only other thing Elop said as indication for how well Lumia is selling at USA was the Amazon rankings. He also said that they mispredicted which color variants would sell the best at USA so they are having delivery problems.
About Skype Elop said that Nokia, Microsoft and some carriers are having meetings where they try to find a way for carriers to accept Skype. Basicly the goal was to make Skype chargeable (non free) for the carrier networks. For example giving bad normal service for free Skype at the carrier networks and so forcing Skype customers to buy premium service for using Skype.
Elop was advertaising that Nokia is trying to differentiate itself from competitors with location based services and augmented reality.
And Elop's initial speech for shareholders where he should have introduced annual report and results for 2011 was basicly Lumia, Asha, location and so on marketing presentation in the style of Microsoft's product launches. You could see how ignited the Elop was when presenting Lumia and Asha marketing stuff, especially for Lumia.
Posted by: Asko | May 04, 2012 at 06:20 AM
And one more thing, Elop said that they would have more ways to differentiate Nokia products with future versions of Windows 'Phone' operating system but didn't give more solid information about that.
Posted by: Asko | May 04, 2012 at 06:28 AM
Here it comes: "On May 3, 2012, Robbins Geller Rudman & Dowd LLP filed a complaint alleging violations of the federal securities laws by Nokia Corporation and certain of its officers and/or directors"
http://www.rgrdlaw.com/cases-nokiacorp.html
Not all shareholders sit in silence...
Posted by: zlutor | May 04, 2012 at 06:55 AM
I actually wonder why Elop should be working in the interest of Microsoft instead of Nokia. Microsofts interest _is_ Nokia.
If Nokia is going down the drain as it looks like we won't read and hear "There was a clash of interests between the carriers and the company, which resulted in a sales boycott, mostly because their business model was subverted by integrating a piece of voice over IP software", no, we will hear "Focus on Windows Phone killed the former largest mobile phone company within just two years."
Why would any sane customer buy Windows Phone then, if it obviously has to be that bad that it killed Nokia?
Why would any sane mobile phone company support Windows Phone then?
Why would any sane carrier support it then?
The end of Nokia is the end of Windows Phone, because it will be a red rag for everyone then, the customer, the companies, the carriers. Much more than it is right now.
Posted by: Lasko | May 04, 2012 at 07:01 AM
I don't get it. If Skype in WP is so bad for the carrier business why don't Nokia Board just stop Elop? Elop may be Microsoft puppet who doesn't understand telecom business at all but Nokia as a company has extremely strong telecom history and they should know what is important for the carriers. It just can't vanish like that.
Posted by: JJ | May 04, 2012 at 07:26 AM
Thank you zlutor for finding that story about the lawsuit. I immediately updated the blog and of course thanked you for finding the development.
(and if I may say so, its about time haha.. I know there have been complaints made against Elop and Nokia in the stock exchanges but so far, this is the first formal evidence of shareholders taking action against Elop's mismanagement of Nokia).
Please note, as that is a 'class-action' law suit, it means if you own Nokia shares in the NY Stock Exchange, you may be entitled to join the class-action and seek damages. See the link for more.
Tomi Ahonen :-)
Posted by: Tomi T Ahonen | May 04, 2012 at 07:26 AM
Hi Tomi,
It seems you predictions are going to be correct. I still expect a better result in 2013, but it can't be worse than 2012 (right?) if Nokia survives this year that is. I just hope that Meltemi is the golden ticket altough Elop probably doesn't allow it run in the same segment as Windows phones. It's probably targeted at 100-150 euro device's.
You actually are missing one important point about Microsoft and it's carrier relations. MS has heavily invested in to corporate communications technology and has been quite succesfull. Their push is in Lync suite (previously Microsoft Office Communicator) that is essentially VoiP service. MS has bundeled this communications suite along if you invest on some of their other could based systems (Sharepoint). So this basically is Skype for corporations. As you were well know corporate customers are important to carrires as their users are the heaviest voice users around.
Not only are they using Skype in consumer space they are allready in corporate space with Lync. Lync client is available on all major smartphone platforms.
Posted by: K1ko | May 04, 2012 at 07:28 AM
I wonder when Nokia passes the point of no return on the road to certain death. What is the last date by which Nokia could be turned around given the firing of Stephen Elop?
In a second scenario, I wonder if Nokia could recover after bankruptcy given the firing of Elop?
And in yet a third scenario, I suppose that if Microsoft bought Nokia, Elop could stay and that Nokia could withstand large losses indefinitely, because Microsoft has been willing to subsidize large losses for Bing - its search product that is chasing Google.
Posted by: Stephen Reed | May 04, 2012 at 07:35 AM
The fantasy carriers have is that Google isn't going to exterminate them. Choosing Android is like trying to cure influenza with cancer.
Posted by: Narkor | May 04, 2012 at 07:43 AM
@Tomi: you are welcome! I've got my "15 minutes"... :-) (http://en.wikipedia.org/wiki/15_minutes_of_fame)
@Asko: if Elop himself admits Lumia is relatively successful in Finland (not a big surprise) and in the USA _ONLY_ why on Earth they just accept the facts and sell something else in the rest of the World?
Maybe Nokia has nothing else to sell? :-(
- N9/N950 - Elop effectively killed it with his famous DOA statement. Can it be recovered? Not so easily. Developers got sacked, HW is getting outdated, boosting production takes time/money, etc...
- Symbian - the whole brand killed, almost impossible to sell anything connected to it. See even N808 PureView, Nokia tries to avoid any reference to Symbian Belle - but use 'Nokia Belle SP1' as OS... :-(
- Meltemi is not released. Even if it is released what about the 'War of Ecosystems' BS? Maybe QT can save it but when will it be releases?!
- S40 is getting old, loosing gradually against Android. At least, it seems to be not so trendy any more - regardless whatever fany brand (Asha) is tried to be built around it...
So, future of Nokia is not so sunny... :-(
Posted by: zlutor | May 04, 2012 at 07:56 AM
Asko, also thank you to you! I updated the blog to reflect your comments from the Shareholders' Meeting (see above). Very useful information which was not covered in the reports by HS and YLE. Thank you very much.
Tomi Ahonen :-)
Posted by: Tomi T Ahonen | May 04, 2012 at 07:59 AM