Largest Mobile Social Networks Today by Size of User Base

Facebook has just bought Instagram for a cool 1 Billion dollars. Congratulations to both. But the news seems to be suggesting Instagram is the biggest mobile social network. It is far from that. It may be the biggest social network purely for mobile - in the USA - but that is hardly the biggest in the world. I became curious to find a convenient list of the biggest social networks on mobile, thinking surely such a list exists somewhere - this being the hottest focal point and future direction of the hottest industry right now. I was surprised such a list doesn't exist (or at least I was unable to find one easily). I think a good page should be set up at Wikipedia but while we await that, lets collect my best understanding of the biggest social networks as measured by their mobile users. This includes both 'pure' mobile social networks and the most recent counts of the largest online social networks by their mobile user base. No surprise who shows up on top, either..

LARGEST SOCIAL NETWORKS ON MOBILE, END OF 2011

Social Network (Owner) . . Users . . . Home Base

Facebook mobile . . . . . . . 425 M . . . USA
Mobile QQ (Tencent)  . . . . 200 M . . . China
Sina (Weibo) . . . . . . . . . . 150 M . . . China
RenRen  . . . . . . . . . . . . . . 61 M . . . China
iMessenger (Apple)  . . . . . . 58 M . . . USA
Mig33 . . . . . . . . . . . . . . . . 55 M . . . Singapore
Twitter mobile . . . . . . . . . . 55 M . . . USA
Blackberry Messenger . . . . 50 M . . . Canada
Mxit . . . . . . . . . . . . . . . . . 50 M . . . South Africa
Nimbuzz . . . . . . . . . . . . . . 50 M . . . Netherlands
Skype Mobile (Microsoft) . . 40 M . . . USA
Gree . . . . . . . . . . . . . . . . . 35 M . . . Japan
Instagram . . . . . . . . . . . . . 30 M . . . USA
Mobile Cyworld (SK)  . . . . . 25 M . . . South Korea
Mobage Town (DeNA)  . . . . 25 M . . . Japan
Mocospace . . . . . . . . . . . . 22 M . . . USA
Whatsapp . . . . . . . . . . . . . 20 M . . . USA
FourSquare . . . . . . . . . . . . 15 M . . . USA
Mixi . . . . . . . . . . . . . . . . .  15 M . . . Japan
MyGamma (Buzz City)  . . . .  5 M . . . Singapore
Flirtomatic  . . . . . . . . . . . . .  4 M . . . UK
Itsmy  . . . . . . . . . . . . . . . . . 3 M . . . Germany
Funbook (XL)  . . . . . . . . . . .  2 M . . . Indonesia
Frenclub . . . . . . . . . . . . . . .  1 M . . . Malaysia

Source: TomiAhonen Consulting Estimates April 2012
The above information may be freely shared

Please note, that this is a preliminary and incomplete listing. Secondly, before you complain that Facebook has over 800 million users etc, remember, I am counting the MOBILE users.

Thirdly, I would welcome any and all corrections and revisions, especially any mobile social networking services that are missing from the above listing. There are many national and regional social networks that are almost impossible for me to discover and find, especially when their native language is other than English.. So please accept the above list as 'preliminary and incomplete' as of 10 April, I hope to be able to add a lot more to it, as I post this blog and also request assistance from my Twitter followers and the Forum Oxford community.

A few special mentions. I could not find any official number for Skype Mobile users. I did find Android and iOS Skype app download numbers. From the iOS number I arbitrarily assigned Apple's iPhone percentage ie 58% as in the strict definition of 'mobile' the iPod Touch is a portable/pocketable device, not a 'mobile' device, and the iPad is an ultraportable PC but not a 'mobile' device, only true cellular permanently connected pocketable devices (ie those that 'ring in the pocket') fit the definition of a mobile device. Hence I only count iPhones not iPads or iPod Touch's and used that iPhone percentage of all iOS devices. And I assumed that of all Skype apps ever downloaded, still 90% are in use on smartphones (total wild guess, I have no better data). Same with the iMessenger number as 58% from total Apple official iMessenger users, except obviously am counting 100% of the iPhone iMessenger users being active as its a relatively new service vs Skype thats been around much longer.

But yes, as a service to all who are intersted in social networking, or mobile, or mobile social networking haha, please accept the above as a listing of the biggest social networks today, by the count of their mobile phone based users.

And one shameless plug, as it is directly relevant to this blog posting. For those who want to read more about the fastest-growing part of the digital space, where the biggest money is being made right now, you may want to read the first book that focused only on the mobile side of social networking, Tomi Ahonen Pearls Vol 2: Mobile Social Networking. The ebook runs 173 pages and costs only 9.99 Euros. Take a look at the book description here, the only place where the ebook is sold: Tomi Ahonen Pearls Vol 2: Mobile Social Networking.

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One major Chinese social network you're missing is Weixin by Tencent, which claims 50m registered, 25m active. It's Tencent's shot at the white-collar smartphone market, so it stands

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