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« Introducing My 12th Book: Tomi Ahonen Pearls Vol 3: Mobile Money | Main | View from the Frontline in Bloodbath Update: The Smartphone Wars »

September 21, 2011



Excuse my poor English.

Tomi, i discovered your blog about month ago... it's one of the very best i have ever seen (i have content in my mind of course, not layout/markup ;p ).

I have read carefully many posts despite the fact that previously i "missed" mobile world (minus some webpage tweaking, i mean making them (little) "mobile friendlier").

This is scary... phone as keyring, wallet... my wallet & keyring spamming me with viagra ads... using mobile to do groceries... I feel so old and 1990's ;( and i'm much younger than you ;).

It (that revolution (minus viagra ads)) was predicted in 80's but reading usenet discussions is something different than seeing it with my own eyes. Scary.

Keep up the good work.

Regards, Szymon.

Peter Fry

Great article once again. You mentioned about in-store change of mind, but how about Google's ZMOT?,-Do-You-Know-About-The-Zero-Moment-of-Truth?&id=6540433

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So glad to have you back, was begining to wonder where you were, as it’s not like you to post your going to do something then not do it. Let’s hope the internet behaves itself from now on.

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As I'm in the midst of writing my thesis on better interfaces in EMRs, I was extremely curious about the program that the tech geeks built which enhanced medical student learning through signs/symptoms input.


"Pew reports that 31% of US adults - not teenagers - adults said their preferred means of contact was SMS" according to your post. That equals about 193 million Americans. Unfortunately, that's not what the Pew study says. Rather, 83% of aprox. 193 million Americans over the age of 18 have cell phones and of them, 73% - 141 million - use texting. Of those, 44 million (31%) prefer a text to a voice call. There is a very big difference between 193 million and 44 million adult Americans...

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wow! really very descriptive post, very great post. I want to read your 12th book send me more details....

thanks to share,


"Why isn't every US company, advertiser and brand using SMS as their primary vehicle of marketing communications?"

Because while 31% may prefer "SMS contact" from a friend instead of a phone call, about 0% prefer an SMS from a marketer.

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"What do you need to do. First you do the quickest thing. If you have a digital agency who runs your website, have them instantly do a quick mobile-optimization of your website."

Yeah because it's that simple. Do me a favour, go and ask the 76% of retailers who don't have a mobile site why they don't have one.

Do you think it's because they don't want one? Or because the infrastructure that holds their e-com sites together is so antiquated that it takes months to years and millions of pounds to get it to work with mobile.

That's why screenscraping is so popular but is that the solution? No.

Realities from the ground.

Anna Caracolias

Thanks for excellent examples and for good arguments. I hope to be able to add some Swedish examples to your list shortly. I'm trying to convince the Swedsih companies to adapt their web sites for mobile phones(and not for the approx 200 000 iPads existing here if the want to reach a broader mass), explaining the difference between apps and mobile web. The absolutely most important message is that they can enhance their business. If that is by starting with an SMS, subway-ads, ads in other mobile channels... It will vary, I guess. But, by not being there with a RELEVANT content/message, at a time when the customers/users need it - that's a bad choice.

What gets to me, still, however is that why don't we collectively have a good name for it? Like the app community has, yes - app. You mentioned "mobile internet", there is "mobile web", "web apps", "mobile web sites","mobile adpated web pages"...

Who will come up with that one and only expression that people around the world understands? Until then, we'll keep on convincing the customers what good it does for business by simply - building good sites.

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This article is really the one that I needed. I really learned a lot by reading the whole content. Thanks for this.

Henry Sinn

Tomi, Tomi, Tomi,

The one element you miss and people that comment here miss is the $500b we spend globally advertising our businesses..

Currently the ONLY way 100% of customers can interact with an ad is a phone CALL. Phone numbers have been advertised for that reason for 100 years [give or take].
An advertised web site / address [for odd 20yrs] is great but it requires the reader to go back home or work and get on their computer... It's that simple. Desktop web sites on mobile phones are a bad experience.
If you want to argue that, I'm sure Steve Jobs would have a thing or two to say...

The ONLY way forward for EVERY business is a mobile friendly web site..
Because we advertise and we want customers to buy our products and services when they are thinking about it!

When you read "that ad" you will NOT HAVE THE APP. It's that simple...

Murat - crap. eg Search Wapple


Ahonen, any comments on the merge of limo and meego and samsung / NEC likely stealing the spotlight on nokia following on N9 success? *pre-orders are sold out* Wouldn't that be the ultimate joke?


Henry - what is Wapple a magic wand? You think buying a license will just merge a retailers e-commerce store with no apis or feed into a mobile shopping site?

Go try it and come back


thanks very much for sharing! it make us in deep thinking! The way you have “blended” (hehe) it all together makes this look like a solid, whole product, as good as any Pixar short. Probably better. But then again: That’s my opinion.

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The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati