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« Musings From the Sidelines Observing the Bloodbath in Smartphones Nearing Q2 Final Results | Main | Pondering The Blackberry Puzzle: what IS going on here? »

August 03, 2011

Comments

kissmyass

guys, to reduce any useless discussion, any one has hot news about iPhone 5 lunch so far? ;-)

@rodrigottr

@kevin


I said I was leaving the debate because I started feeling we where drowning circles with no evolution. I'll reply you one last time, this time proving you are trying to deny the obvious and that is why you insist on not seeing the weakness on Apple's strategy.

" First, there is no personal competition (between Apple and Google)

A - 1st obvious fact you deny: there IS competition between Apple and Google

Apple vs. Google
How the battle between Silicon Valley's superstars will shape the future of mobile computing
http://www.businessweek.com/magazine/content/10_04/b4164028483414.htm

Apple vs. Google: A 5-Round Scorecard
http://www.thestreet.com/story/11188720/1/apple-vs-google-a-5-round-scorecard.html

Apple vs Google: Cloud concepts that clash
http://www.zdnet.co.uk/news/cloud/2011/06/19/apple-vs-google-cloud-concepts-that-clash-40093076/

Apple vs. Google: Inside an Android patent violation
http://tech.fortune.cnn.com/2011/07/16/apple-vs-google-inside-an-android-patent-violation/

It’s Apple vs. Google again as T3 unveils Gadget Awards 2011 shortlist
http://9to5mac.com/2011/07/21/t3-gadget-awards-2011-shortlist/

Reading the headlines of these articles you can see they talk about a competition for the future of computing, different concepts of cloud, patents (OSs), and devices. Its not my belief. Is a well observed and analyzed fact that there is a competition between Apple and Google. And I could point you articles talking about even more sides of this competition that is even ideological inside the Silicon Valley. It turns that maybe you are the only one who can't see it.


"Your mistake is not recognizing that Google and Apple are not in the same business. And that the device business for now is more powerful than cloud services"
"After all, you need a device to get to the cloud service. If Google refused to provide its services on Apple devices, who would that harm more?"


B - 2nd obvious fact you deny: devices tend to become disposable commodities while internet tends to become necessary to dally life (is it already is)


Following the computing trend first computers where high luxury items priced on more then 4.000US$ sometimes and now anyone can buy a netbook for not more then 200US$. But why does people buy computers? Is it for the computer itself? Or is it because of the internet? It turns that most of people uses only two things on a computer: browsing the internet and text editing. Without the internet a computer is just a sophisticated digital typewriter.

Can you live without Google? I can't. And believe me, I HATE Google!
But I live pretty well with none of Apple's products. And the same happens to most people in this planet. Billions of persons use Google on everyday life and have no money to buy a single iPod Shuffle.

5 years ago smartphones where luxury items priced on 600US$ and now you can buy a Samsung Galaxy 5 priced on 189US$ who even has more capabilities then the iPhone 1. And STILL smartphones era is just beginning. Acording to Tomi's data, only 25% of cellphones sold last quarter where smartphones. Someday on this decade smartphones will outsell dumbphones and will be priced on 90 or even 50US$. And will also be fully capable of doing the thing people needs the most: browsing the internet. Adding to this analysis the whole tablet market.

So it is a fact that Google wins on why (internet) and how (android devices) people are going to use the internet. Is also a fact that google have more chances of winning the other 75% of the market for mobile devices (substituting dumbphones then smartphones) because they are already doing it while Apple has never done this before and never showed interest.

So, answering your statements:

"Your mistake is not recognizing that Google and Apple are not in the same business. And that the device business for now is more powerful than cloud services"
"After all, you need a device to get to the cloud service. If Google refused to provide its services on Apple devices, who would that harm more?"

if google and apple aren't in the same business then why are they competing in so many fronts?

The device business is more PROFITABLE not powerful then cloud services. But device business has the POWER to point to which cloud services will be used and Google has already more devices in market doing this while Apple hasn't even cloud services and most of them point to GOOGLE's services.

Why this device has to be from Apple? Have you any idea how many internet capable devices Apple produces and how many there are in the world? Apples share must be not more then 2%!

How many iPhone users would jump off it if they where forced to use only bing services? And if Google refused to provide its services on Apple devices that would definitely harm much more Apple then Google. What is the iPhone without Gmail, Youtube, Google Search, Google Maps (used on thousands of iPhone Apps)? Bing services are NO WAY a complete substitute for Google. But there are many devices around there that can completely substitute the iPhone being better then it in many different ways.

For Google the iPhone trafic is just a little fraction compared to the traffic from computers and other smartphone platforms which the iOS is not the largest. Android is and I guess even Symbian is larger then the iPhone is.

Obviously Google would not do it now because that isn't smart because of strategical reasons. But they could do it someday.

So, Kevin, if you keep denying this two obvious facts you won't be able to see why Apple's strategy is behind and is already losing Google's strategy. And you probably don't want to see it, right?

Eurofan

Kevin and rodrigottr: You guys deserve some credit for disagreeing with each other with such good manners.

There certainly has been some news lately about the Nokia strategy with WP7 in North America. I'd like to start a betting pool for what share WP7 will have of the North American smartphone user base on January 1 of 2012 and January 1 of 2013. Or is it an easier to bet on what percent of new smartphone sales in Q4 in North America will run on WP7 in 2011 and 2012?

Kevin, I don't want to sound too critical of Apple, a company which I admire and whose products I very much endorse to others. But... The structure of American telecom phone plans has very much supported Apple's entry into the smartphone space and continued dominance of that space. Because of the high minimum cost of voice and data plans in the US, prices which do not depend on whether the customer has a two year commitment or whether the customer purchases a subsidized phone, any rational phone user, paying something on the order of 2,400 dollars every two years for voice, data and messaging, would want to take AT&T up on its offer of a deeply subsidized new Apple phone every two years, because the subsidy is effectively greatest on the iPhone. People who don't upgrade every two years are essentially subsidizing other people who do. People who get a lesser subsidized smart phone are subsidizing iPhone buyers who get a fatter subsidy. Plus, thanks to inherent quality of iPhones, a two year old unlocked iPhone is often worth close to two hundred dollars on eBay. Again, of all the subsidy offers, the subsidy offered on each new iPhone is the greatest in dollar terms, a six hundred dollar phone for two hundred dollars. This creates a motivated market of iPhone buyers every two years in the US and has essentially provided a subsidized profit vehicle for Apple to ride during its development of the iPhone over the past few years.

Sales of unlocked iPhones overseas are another matter, I admit, and here I think it is best explained by the fact that iPhones are arguably the best smartphones for the general user. But the subsidy and fat profits originally came and still come from the plan hatched by AT&T and Apple to get Americans used to paying $100/month for cellular coverage by offering to sell them hugely subsidized iPhones every two years as part of the package and forcing everyone who does not purchase a subsidized iPhone to subsidize everyone who does, via high priced minimum plans.

Maybe I'm wrong, but I suspect if voice and data charges in the U.S. weren't so high, if American telecoms were regulated as a dumb pipe public good and telecoms were not allowed to price gouge and collude on pricing, and smart phones weren't subsidized by the telecoms out of their overpriced minimum voice/data plans, Nokia might have done a little better and Apple a little worse in the US market over the past few years. A much cheaper Symbian phone might make more sense compared to a high end iPhone for many people who don't use a lot of internet browsing on a cellular signal or people who prefer to browse only on wifi. I only bring this up because this is how the rest of the world, I think, works, for the most part. People buy their phones unsubsidized. [By the way, does anyone know what pricing model Apple will use in China, whether their phones will be subsidized by the carriers, and what model the Chinese telecoms are using for pricing their services?]

Anyway, now Elop gets his twelve month experiment in selling subsidized smartphones with an OS assessed by some to be as easy and rewarding to operate as iOS on the iPhone. I hope that if the n9 proves a world beater overseas and among avid US users who import it from the web and if symbian Anna continues to perform profitably overseas (with perhaps declining share) where phones are purchased unsubsidized, and therefor on their own merits as it were and not also on the merits of the size of the subsidy, and if WP continues to meet resistance in the market despite the Nokia branded push, the Nokia Board will rein in Elop's plan to transplant Microsoft phone OS's into the heart of Nokia's products.

Again, I'm not knocking Apple. Apple wanted to come out with an easy to use smart phone that made full use of data connectivity. AT&T wanted to sell data in addition to voice and messaging, so they came to an agreement on how to make these new phones seem affordable, in order for both companies to profitably drive their businesses. This deal had the effect of raising data prices (and voice, I think) for all other Americans, not just iPhone users, because the new voice and data plans priced-in the iPhone subsidy, which is the greatest subsidy possible to obtain from purchasing a subsidized smartphone. It's all fair, I suppose. Just wish Nokia hadn't been so thrown by the situation because its product mix was built for unlocked sales in a pre-iPhone world.

I also wish next years sales figures were available now, it will be hard to wait this out to see how WP and symbian and the N9 do. Nokia had a plan for answering the iPhone and the N9 is the first consumer ready result of this plan, even if it isn't full fledged Meego. Well to be honest, Nokia had many plans over the years, but at each given moment it had a plan. The N9 and Anna were the last plan before Elop arrived with the Microsoft opportunity on his mind. Maybe the N9 and Anna will save Nokia during the (I assume) earnings drought brought about by the WP push during the next quarters. Hopefully, some core of talent remains within Nokia in the meantime.

@rodrigottr

@Eurofan


Sometimes is anxious to see how american companies treat US like if it was the only place they should care about. Even when the economy is downgraded US economy is all they can see!

This business model you said about Apple and Telecoms in US is almost impossible in many other places. I believe is different in many important countries in Europe and imagine with me if it would be possible to implement it on world's fast growing economies China, India, Brazil, Russia and South Africa?

The dumbness is that while they are in the red ocean competing a heavy war there is plenty of blue ocean out of the US where you can swim peacefully with no competitors to worry about.

This dumb US centric minds are specially from Apple, Microsoft and Stephen Elop.

Apple's business model seem crazy if you even talk about Germany, one of the largest economies of the world, where less then 40% use credit card! Germans just doesn't like it! Now Apple thinks can force them to use a credit card for buying apps?!

Microsoft's bing seems only worried with US searches. And now Stephen Elop seems only worried with US phones, designs, OSes...

The bizarre thing is that just like baseball, basketball and football, and big cars, even when something is very popular in the US the world doesn't seem necessarily to like it.

Now companies who have a less US centric view, like Google and Facebook, Twitter seem to have a nice performance outside the US AND inside the US.

@rodrigottr

@LeeBase


Profits are consequence of good strategy, not the objective of good strategy. Good strategy is when a company has the ability to draw for itself a good mission, vision and values and to implement it well.

Please! Learn that because just like @Eurofan I'm just ignoring all your posts as you don't seem to listen!

My issue with Apple's strategy is that they implement perfectly well a vision that works good inside US and some world's largest economies but that just doesn't make sense outside of them!

The greatest manager ever, Peter Drucker, used to say that is preferable to do nothing then to do really well what you shouldn't be doing.

Well, thats what I think Apple is doing.

@rodrigottr

@Eurofan


GM and Chrysler are also examples of US myopic companies.

Eurofan

@rodrigottr:

I believe Elop's WP phone strategy will fail miserably in the US market during the four quarters of 2012 and then the Nokia Board will have no alternative but to cancel Elop's employment contract. WP phones may enjoy an initial blip but there will be no follow through. Microsoft is a mercenary company and its products leave a bad taste of contempt for the consumer, this is the experience of most Americans with Microsoft. Since Nokia will only sell WP phones in the US now and will sell them only through carriers with subsidies, Elop will have no excuses if these phones don't sell well. If WP phones can't sell subsidized in the US how can WP phones be expected to replace Symbian phones overseas where they sell unlocked and compete on price and features?

I think you are right that what we are watching is as much a struggle over styles of running a business as it is a struggle over operating systems. Nokia had problems reaching decisions and sticking to them before Elop and so lost some time but Nokia did have a plan to improve Symbian and to evolve away from Symbian to Meego, and Meego had inherent advantages compared to both Symbian and iOS and Android. The US telecoms and Apple figured out first how to extract the most money from consumers for cellular voice/data service by dangling before consumers the bauble of the $200 subsidized iPhone while hitting them with the stick of two year commitments to $100/month cellular service, so they have the advantage right now, since they have the profits of the past three years to pour into their R&D and plans for collusion. The race will be long, though, and it will be a shame if Nokia never gets to find out how successful Meego or a Linux based OS could have been for the company because Elop drives it into bankruptcy or into a takeover before the N9 and its successors can go world wide.

With Anna and Belle, Symbian could continue to do well in the rest of the unsubsidized world, well enough to get Nokia to an all Meego smartphone portfolio in a few years. I still think this is the case. I am hoping Nokia is big enough and complicated enough that even Elop can't kill it before the Board realizes what nonsense his WP strategy is. Anyway, by the end of 2012 we will know whether WP is sellable in its home market with subsidies. If it isn't, I hope the sale of Navtec will give Nokia time to fire Elop and his people and return Nokia to the harder path of making an honest living employing engineers and selling useful products which the company's engineers believe in.

The world will be a poorer place if Nokia does become a just an OEM for Microsoft. Anyway, that is an absurd position to be in, since any Chinese manufacturer could do the same job more efficiently.

I promised to not talk about cars any more, so I will only agree with you, GM and Chrysler drifted away from engineering excellence toward "marketing muscle" hype, and this was myopic and cost both companies any trust from consumers that might have saved them in tough times. Just as many Americans would not buy a GM or a Chrysler product because of bad past experiences, so I think most Americans would be reluctant to hold a Microsoft OS powered cell phone in their hand when for the same price they could trust their smartphone OS to the engineering talents of Apple or Google, companies that seem to make "happier" products. So I think WP powered Nokia phones will fail in the US, while Symbian powered Nokia phones do well enough elsewhere that Elop's burning flop memo will be shown for the absurdity that it was and he will be shown the door. A smash success by the N9 in the markets it is allowed to compete in would be icing on the cake.

KDT

"Profits are consequence of good strategy, not the objective of good strategy. Good strategy is when a company has the ability to draw for itself a good mission, vision and values and to implement it well."

Once again, you're wrong. The "objective" of any profit seeking company is to maximize profit. A company with a good strategy will maximize profits within it's industry -- over the long term.


"My issue with Apple's strategy is that they implement perfectly well a vision that works good inside US and some world's largest economies but that just doesn't make sense outside of them!"

So how well are the dumb phone makers doing that chase after the low end compared to Apple?


"The greatest manager ever, Peter Drucker, used to say that is preferable to do nothing then to do really well what you shouldn't be doing."

And that's why Apple is famous for saying "No" to projects that others would have chased after -- i.e. the netbook, and the low profit margin low-end phone market. That's also why Apple is the most profitable tech company and depending on how the stock market closes this week, the most valuable company in the world.


"Well, thats what I think Apple is doing. "

Well, obviously, the market and Apple's balance sheet disagree with you....

@rodrigottr

@LeeBase

"We'd have to wait to see if YOUR predictions come true HOWEVER, we have history to SHOW you are simply wrong."

History shows every empire in this planet had an end:

Rome had an end
Gengis Khan's empire had an end
England's empire had an end
Soviet Union empire had an end
GM's empire had an end
Nokia's empire had an end

and even Apple, because of the crazy management of Steve Jobs in the past, was almost ruined.

Now you come tell me history says I'm wrong?
Apple will also fall someday. Be realistic. Unless Apple is the only eternal empire in history. And the facts I just pointed you CAN be the reasons of it.

hahaha

Now, try to stay not so angry @LeeBase

@rodrigottr

@LeeBase

Forgot to say:

United States empire is also ending

I never belied would be alive to see that.

kevin

Google has a nice business model outside the US? You mean like in China, the most populous country in the world? HA HA HA HA HA

kdt

@Lee

The issue is that "Android" having 40% share and "Google" having 40% share is not synonymous. What good is "Android" phone with the manufacturer's own skin where the carrier replaces Google services with Microsoft services? How many "Android" phones are sold in emerging markets with absolutely no Google services?

Tomi T Ahonen

Wow, over 100 comments.. Thanks guys!

I am on summer vacation so my deepest apologies for not responding to any of you any sooner than this. But I will respond, and lets start in small doses today. And as it may not be obvious as any of you may be reading this response weeks after I wrote it, this was written on the week when Google bought Motorola and HP announced it is quitting the smartphone biz.

Hi Stanil, Michael, Eurofan, Dan, LeeBase, elmo, former and PERUS

Stanil - I hear you. That makes sense from a size or 'engineer' view angle. It is not the same. All others in that series except iPhone 4 and 3GS are not phones. They are digital, they are portable, but they can't 'ring in the pocket' as my famous test explains the difference between what is 'mobile' and what is only portable. The other 3 don't exist in the same need level, we do not become addicted to portability, we do get addicted to mobility, it allows 'reachability'. Please read the chapter on it in my free ebook Tomi Ahonen Insider's Guide to Mobile which you can download at lulu.com for free right now. I have explained 'reachability' many times here, but its best in that ebook and it will help you. If after you've read it, you still have a question, please come back and we'll talk here. But your categorization is exactly the mistake PC makers do when they think of the smartphone as a tiny PC. I have been explaining this for a decade now in my writing..

Michael - haha, yes thanks. Obviously if someone like say, Sony or Panasonic or Samsung or Philips owned all those metrics now, at one time, they would USE their strengths to capture eve more world domination, not throw in the towel as Nokia's new CEO is intent on doing haha..

Eurofan - great points and thanks for a particularly inspiring response from you! (Your mew diet seems to befit you haha). Seriously, I don't want this blog to be an only-Nokia blog, but because Elop made a series of colossal mistakes and keeps compounding them (the MeeGo madness his latest evidence) - I have to come back to those themes. I was working on a MeeGo piece, noticed in my numbers that there was a bit I had skipped in the Symbian side of the story, and know I have to write another long-ish blog from my fave cafe in Hong Kong this coming week, just to share that part, as it is one of my core competences, the mathematics of this industry which not all readers might have the facts and familiarity to be able to do in their heads haha...

My main point to you Eurofan, was that I am also waiting for my final 'salvo' which I hope to truly move some people to start a class action of some kind. That is waiting for the profit warning which all my insights, projections and gossip tell me is coming. I open every morning Google to go to Nokia Elop to see if he announced the profit warning already 'today' and it may come for example now on Monday (I am writing this on Sunday at the Amsterdam airport lounge on my way home to HK). So don't despair, I am not quite 'done' with Elop yet haha.. The 'best' is yet to come

Dan - haha ! Thanks ! I am sorry, yes, good point about rallye.

LeeBase - you were on the borderline of that posting being removed, you put so many words in my mouth. You should know better. But I know you are speaking from your point of view and it was still very well reasoned and you've been reading this blog for a long time, so I will let it be - but now the rebuttal.

I said iPhone can and very likely will reach 10M but not exceed 11M. I was VERY rare analyst who said that. There were many who said it was a fantasy target for Apple, many analysts, you remember, said Apple would be happy to hit half that. Then there were the Apple fans who said they'd do double that. I was very clear how they would do it, and not only predicted the number but I predicted correctly the split of US vs world for the iPhone, up to a couple of percentage points if I recall. Nobody else did that. Nobody.

You said I said Apple would make no money. No. I said that the only way Apple could reach that target was by marketing costs - one of which is lowering the price - which is EXACTLY what Apple did. Now, Apple was still hideously profitable after those cuts, but my point still holds true, Apple was unable to get to the 10 million level selling an iPhone costing - for example in Germany T-Mobile unlocked first edition 2G iPhones cost about 1,400 USD (without contract).

On my peak - I was congratulated for being the first analyst to call the peak which did happen and you know it. I also came here to correct those points, and say when I talked of a peak, I said an annual peak, not a quarterly peak. And I said we had to wait either to January 2011 to see if there was a peak in 2010 and the iPhone market share has started to decline; and that if the share was flat, it was not proof of me being right or wrong, in that case we would have to wait until January 2012 to find out if there had been a peak. I was very clear about that and you were here to read it.

The error I had, was one point of market share. So yes, you are right, I was wrong, there was no peak in annual sales - but the growth rate that had averaged 6 market share points of gain per year was wiped out, to an anemic one percent. While that was not a peak, I did accurately signal the end of the growth in Apple's big gains in market share. I have taken full responsibility for having been off by that one percentage point - but I was the first nonetheless to point out Apple's growth had stalled.

Feel free to be bitter about it, that I was THE MOST ACCURATE forecaster on all of those. I did not get it right, NOBODY gets it right in forecasts, but LeeBase, if you are not man enough to admit, I was THE MOST ACCURATE forecaster on each of those points, I do have to consider how sincere and honest you are.

Or alternately, please point me to anyone else who got it 'more right than I did' on any published Apple forecast made before the date I made those forecasts.

I do deal with facts here, I do not appreciate it that you twist my words, but I will let those comments stand and I expect you, LeeBase, to respond specifically to this question - has there been anyone who has been more accurate than me on those points? Apple international/US split, Apple must drop price (dramatically increase marketing expenditures) to hit its 10M target and that Apple's dramatic world-domination-directed market share gains would be stalled as of Q1 2010.

elmo - I am an ex Nokia exec, I was the Global Head of Consulting for Nokia, Nokia rolled me out in front of all the big press at all the biggest mobile events all through 2001. Trust me, the company Nokia feared, the only one - in 2001 - was Apple. Not Microsoft, haha. Not in the least.

former - I hear you. I stand by what I said. Those comments - at that time - were accurate factually, were they not? And I have been warning that this, while very profitable for Apple in the short run - is not the way to win in the long run. There have been very profitable companies that have disappeared. The fight for smartphones is not for 2011 or 2012 or 2015. It is for 2020 and beyond. This is a marathon. And we KNOW Apple will release a Nano iPhone sooner or later. But every month it waits, it abandons loyal new Apple owners to Android, which means they cut the ceiling of how high Apple can grow. They are at 5% total mobile phone market share today. As the 75% of mobile phones that are not smartphones, shifts to smartphones - those are all under-100 dollar phone users by the way, under 100 dollars in unsubsidised, no contract required phones - They are never in the market for a 600 dollar iPhone (what the iPhone 4 costs without contract).

Apple has done far better than I thought. I have celebrated their successes here as they have proven even more desirable than I could have anticipated - and I am a huge fan of all things Apple. But that doesn't remove the strategic issue - they are winning the battle but losing the war. Its the same Betamax vs VHS war, the same BlueRay vs HD DVD war, the same the same the same. And Apple could get far more of the world if they did what I have been suggesting here - and doing it earlier, not later.

Or do you suggest that my ideas here would have put Apple into a worse position somehow? I explained here in this blog what kind of Nano to release and how it won't cannibalize mainstream iPhone 5 sales (and its price and profits). Do you suggest Apple would NOT gain market share if it released an Nano now?

PERUS - haha.. :-) At least I write with my real name here.. I have the reputation of the most published author, and referenced in more than 100 books by my peers, how many books refernce you, PERUS, are you that highly trusted? Why on earth would I lie about this? What possibly could I have to gain, saying Nokia ten years ago was afraid of Apple unless it just happens to be the truth and I am known for pushing the truth out even when it hurts - even when I blog here that I was once again wrong about something. I put the truth first. But feel free to believe what you want... :-)

Thank you all for writing, keep the comments coming, I will return with more responses

Tomi Ahonen :-)

@rodrigottr

"To say all things end is trite...a truth with no practical worth."


I bet Steve Jobs thinks the same way you do, Leebase.

But you both are wrong. Steve Jobs forgot all things have an end and so do his life. A pratical worth of this truth would be to prepare successors for his leadership inside Apple and save his beloved Apple from the disturbings of doing it on the hurry of the many signs of unstable health of their leader as they are doing now.

There is no way you can argue that isn't a management mistake, Lee. There is no way you can argue that truth has no pratical worth. Give up.

There IS a chance of I being right because from all things I pointed I believe it is clear that there is a huge contradition between Apple being a niche market focused products maker (as their vision sells us) and being wasting so much energy fighting Google when Google aims low margin markets and Internet Services markets. They could do much better being friends with Google and helping Google to provide better services for their devices! Not blocking Google from it as they did many times!

Why would they do that if not because of strategical mistakes?

I have a guess: because Apple is not entirely rationaly driven. It is also a lot emotionaly driven by its leader (and founder) affections and disafections. If he dislikes someone, then Apple dislikes him too. Even when it is not for best Apple's interest.

The strongest and weakest point in Apple is Steve Jobs. Steve Jobs runs the most valuable company in the world as a family business. His identity is completely confused with Apple. Steve Jobs believe he is Apple and Apple is him. As any family business in the world, Apple depends entirely on it's CEO mood. When he is fine, the company is brilliant. When it is bad then the company goes to ruin. (remember the crazy things Jobs did on Apple beginnign that almost ruined Apple on the first time and he had to be kicked out? remember how bad Apple went after this because he did not prepared people to keep the work?)

Last years Steve Jobs have been brilliant. But from now on we gonna see the price of being a centralized and one-man-depending-company. Again.

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati