So we now know more about Nokia. Its not just that we've seen that Nokia the 'patient' has had a heart attack, and its heart has stopped (sales has stalled) - when we look at Doctor-In-Chief, CEO Stephen Elop, we now see that this 'Doctor' is attempting to fix things by strangling the patient!
Note, it was Stephen Elop which caused the initial shock, the heart attack. It was Stephen Elop's February 11 announcement of the end of Symbian that effectively killed the sales of Symbian in the sales channel. What Nokia has since seen, is a sales channel revolt, in effect a boycott of all Nokia phones, not just smartphones. Check this out.
ALL NEWS IS BAD NEWS
The blood is now everywhere. This is what we read everywhere. Tero Kuittinen, a Nokia analyst writes that Nokia smartphone sales are “eroding rapidly” and the crash is happening even as the phones are now “steeply discounted” and the sales channel is simply “phasing out” Nokia sales with “no carrier support”. That is carnage. If it was just one source, maybe we could dismiss it. But read what we hear from The Street who write about Nokia smartphones now saying “carriers are yanking the support of Nokia smartphones” and the higher-priced flagship phone successor to the N8, the E7 is said that its “launch is a disaster”.
And then Mobile Today reports on Carphone Warehouse (Europe’s biggest handset retailer) saying that Nokia premium phones like N8 and E7 are disappointing “despite the N8 getting off to a strong start at the end of last year” (ouch! Talk about snatching defeat from the jaws of victory!) and then from neighboring Orange store, Mobile Today quotes sales saying “Nokias are currently the worst selling handsets in the store”.
Not the worst-selling ‘smartphone’ but Nokia is now the worst-selling phones of the UK. This in one of Nokia’s traditional stronghold markets, the UK, where often 5 and sometimes as many as 8 of the top 10 bestselling phones have had the Nokia brand. April was the first month ever, when the Top 10 was devoid of any Nokia handset, no smartphone, no dumbphone. That has never happened as long as records have been kept in the UK market for top-selling phone brands. CNBC reported on 1 June that several mobile operators/carriers worldwide are now refusing to sell any Nokia smartphones.
The retail chain has spoken. They are sending a message to Nokia HQ. No price discount, no new model, no marketing gimmick, no apology by the sales rep, the regional sales manager, the global VP of sales, not even a total retraction by the CEO is now enough. The retail channel is strangling Nokia in a death-grip choke-hold. They will not let go, until Nokia Board of Directors fires the CEO and reverses the stated strategic direction to Microsoft.
Understand what this means. Nokia cannot survive even to the end of this year, if its retail channel is in revolt. Nokia does not have any meaningful levels of its ‘own’ sales, it has even closed most Nokia flagship stores (which only sold a tiny fraction of Nokia products). Nokia needs its distributor network, in fact Nokia’s distributor channel is the biggest in the world, and thus Nokia is most dependent on it. They have now grabbed Nokia by the hair, and pulled Nokia’s head under the water. Nokia is drowning and alone, it cannot recover. Nokia needs its distributors to be willing to let go, let Nokia catch a breath of fresh air. To get some Symbian sales back during 2011.
PLATFORM DEATH IS A SPECIAL DEATH
We have seen enough of these platform deaths in technology, to know how it goes. Anyone remember the short battle between Blue Ray vs HD DVD? Once a platform dies, it dies fast. Or we can go back into history, look at Sony's Betamax. It was technically better than VHS in every single generation, better sound, better picture, better slow motion etc. And at one point it was the bigger platform. One could have forgiven VHS for throwing in the towel, but VHS did not need to become as good as Betamax. What VHS needed, was to become 'good enough' and it devastated Betamax. But when Sony finally announced it was shifting from Beta to VHS, that killed Sony Betamax VCR sales overnight.
We have seen this movie before! The difference is in the Japanese version of the story, the platform is given its chance to fight, and they do not surrender when they were the biggest. Sony abandoned Betamax when their market share ws down to about 5%. But now we see how Hollywood would remake that Movie, in Stephen Elop's directoral debut. The blockbuster featuring sexy WP7 will kill of evil villain Symbian not when it was finally dead at 5%, no, Elop kills Symbian was when was still the biggest OS, and making profits, and growing sales (and most astonishingly, even managed to grow Nokia Average Sales Prices of smartphones - by a MASSIVE 15% in just one quarter. That is amazingly strong performance) ...and then to replace it with the smallest and weakest OS out there.
So small in fact, that Microsoft WP7 is currently not just selling less than similarly new bada from Samsung (bada sells more than twice as well, even though bada only has one handset maker and Microsoft WP7 has a family of them, including Samsung by the way). Microsoft's WP7 is so weak, that even though Microsoft has tried to kill off the older sibling, Windows Mobile for almost a year, WinMo still outsells WP7. That is how bad it is. How does WP7 compare to that dinosaur they call Symbian? Well, Symbian even after Stephen Elop took a lesson from Dick Cheney and shot Symbian in the face, Nokia alone on Symbian still outsells all handset makers who make Microsoft WP7 phones in Q1, by what.. 15 to 1 that is what!
And most insultingly, even in this, the worst quarter of Symbian ever, those non-Nokia 'other' Symbian makers, mostly Japanese handset makers, who mostly do not even fit into the bottom of the Top 10 biggest phone makers, they manage to sell more Symbian based smartphones - yes - than all Microsoft WP7 based smartphones in the past quarter, combined. The Microsoft WP7 family includes Samsung and LG, both Top 3 sized giant handset makers. What is wrong with this picture?
NOW ELOP IS SPITTING IN THE FACE OF THE DISTRIBUTORS
And then we get to the painful part. So, maybe February 11 was a mistake. Why is the situation getting worse for Nokia, not better? What is the clever CEO now doing? He saw that his house was on fire, he went and bought gasoline. He saw his patient was choking, so he fed the patient poison. When he saw his friend was starting to drown while swimming, rather than go save him Stephen Elop released the sharks! Look what the sharp Nokia CEO is now doing, to win over the hearts and minds of hte carrier community, his primary sales channel.
Stephen Elop announced that Nokia will release dual SIM phones. Nice, you say. I’d like one of those please. Yes. This is perfectly in line with his ‘West Coast’ philosophy, by which the consumer preference will win. So guess what. Nokia announced dual SIM phones back in 2009. Why haven’t we seen them? Because the carriers/mobile operators said they don’t want them (carriers/operators fear dual SIM phones will promote promiscuous behavior by customers to switch between networks).
So, Nokia has had this ability for two years, and has not released those phones. Now, after Nokia’s phone sales have stalled, the CEO waves that red flag in front of the carriers/operators - that next Nokia will bring those very same upsetting dual SIM phones to the market (Nokia has already launched the first such phones in India).
And look what is happening with another West Coast thinking-company, Apple. Apple wanted to bring the ‘virtual’ SIM card to the iPhone 5. The carriers said, ‘no way.’ Apple had already designed the iPhone 5 to run with no SIM card, and now is delayed in launching the iPhone 5, to rapidly redesign the iPhone.
It is the carrier who decides. The carrier/operator (and independent phone retailers) are the channel that Nokia needs. If the channel rejects Nokia’s phone(s), the phones die.
Nokia knows this, because that was what killed the Nokia N-Gage. Microsoft learned that lesson because it was not good or bad software that killed the Microsoft’s Kin. It was killed by the carriers. The same is true of Google’s ‘iPhone killer’ the Nexus One, the phone so great Google called it the world’s first superphone. Killed by the carriers. And now, even Apple is not strong enough to push a virtual SIM. That is how severely carriers/operators take the SIM card issue.
And Nokia’s new smart boy CEO announces proudly that Nokia is bringing dual SIM phones to the market. Smart move, Sherlock! Would you like to promise us next, that we will be greeted as liberators, too?
WINNING WEST COAST DESIGNS
Then the bizarre news we had last week, that Stephen Elop has assigned Nokia’s first Microsoft phone project to the West Coast California designers. Note, Nokia’s ‘own’ designers from mostly Finland, have managed to produce world-beater phones, that are the most desirable phones on 5 of the 6 inhabited continents, and driven by which Nokia has always sold more smartphones than anyone else. Always! That is an unbeaten winning streak of the Superbowl champions.
Read my lips. Smartphones designed by the incompetent Finnish designers of Nokia have an unbeaten winning streak, every single quarter ever – including this latest Q1 of 2011, Nokia’s ‘Finnish-design’ smartphones have outsold all others on the planet. And if you take Elop’s favored ‘West Coast’ Design, in fact, you can take all brands of smartphones of the United States, all Apple iPhones, all Motorolas, all HP/Palms, and all Dells and add them together - Nokia outsells them all – combined! Yes, even in this latest quarter after the CEO tried to kill off Symbian, these ‘poorly designed’ Finnish Nokia designs still managed to outsell all US based smartphones added together. That’s how well Nokia designers know and understand their market, their end-users, and the needs of the carriers/operators. An unbeaten streak of 14 years, 56 quarters in a row. Who knows how to design smartphones?
Stephen Elop took the Superbowl MVP quarterback and team off the field, and brings in a third string quarterback who has never won anything - and gives that team the project to design Nokia’s most important phone ever - the first Microsoft Windows Phone 7 based smartphone. Now, in the past week or so, that team is even given more pressure, where Stephen Elop has cut their development and testing time where originally they were told to ship the phone in Q1 of 2012, now Mr ‘I know Nokia faults are in execution… not’ Elop is causing a certain flood of design flaws into that very same first, most important handset.
This is what is meant, when an organization does not learn from past mistakes. Anssi Vanjoki would not have committed this error.
The carriers/operators of the world know what kind of designs tend to come from the West Coast, with the California thinking. Its duds like the Palm, the Kin, the Nexus, and for example the Motorola Rokr. Meanwhile yes, the iPhone? Yes, the original iPhone 2G jesusphone was indeed a big hit - in America, where 7% of all mobile phone subscribers live. The original 2007 design of the iPhone 2G was so much a failure in the rest of the world, that it was not a hit phone on even one other continent except North America. The original ‘West Coast’ design iPhone 2G was literally obsolete for the most advanced mobile phone markets like Japan (Where Symbian is considered fully competitive.. bizarre). This is the design ‘tradition’ that California-Dreaming Stephen Elop wants for Nokia and its global carriers/operators.
The operators/carriers on those other 5 continents where 93% of all mobile phone subscribers live, know very well, that Nokia’s normal designers know how to make highly desirable phones that their domestic customers want. And that American designs do not cut it. But ‘I know better’ Stephen Elop now flaunts new California-design smartphones for them.
ULTIMATE DEATH-NAIL: SKYPE
And if there is something carriers hate more than Apple’s iPhone App Store or virtual SIM cards or dual SIM cards, or ‘American’ designs for phones, the thing carriers/operators hate the most, is Skype. They hate Skype with a vengeance. Why? Because the carriers witnessed how easily Skype destroyed their fixed-landline telecoms cousins, and where Skype might not take all traffic, it devastated the revenues and profits of that robust industry. All existing Nokia senior managers know, that to offer Skype for carriers is tantamount to offering them a drink labeled as poison.
And what is our clever little darling Stephen Elop now promising the world? That Microsoft’s new WP7 smartphones will include Skype. His Muppet Master, Steve Ballmer is proudly crowing about how Microsoft will use Skype to build its eco-system.
Again, please don't misunderstand me. You and I may want to have Skype on our phones. It may come some day. But trust me, the carriers will not be letting the biggest phone maker flood their market with Skype phones replacing the carriers' cash cow - voice calls. Won't happen. The players who will eventually bring Skype in, will be the smallest of the disruptors, not unlike how Blackberry sneaked beneath the radar to bring Blackberry instant messenger to challenge SMS today. The carrier will not allow Nokia and Microsoft to do this. Not with the brand they hate the most, Skype.
Its like building an eco-system for plants, and bringing it out to space, and setting it out of the spaceship. Into the vacuum where there is no life. Steve Ballmer has killed Microsoft WP7’s chances as a smartphone OS, with this Skype malarkey.
If you want the ultimate proof that your phone will not ever be supported by carriers, put on unrestricted Skype on it. The Grand Genius Stephen Elop is jumping from one CEO failure to yet another, and compounding the problem every time. So first he shoots himself in the foot. Did that hurt? Yes? Sorry. Let me get a bigger gun and shoot again. Pain? Sure. Thats good. Now let me get a bazooka to really shoot myself in the foot.
POISONED HIS OWN WELL
Stephen Elop may have been the best candidate Nokia’s Board saw when they were interviewing for a new CEO in the summer of 2010. We will never know. He may have had brilliant ideas and views for Nokia. He may be a fantastic manager and brilliant motivator (although all sources seem to suggest the corporate morale at Nokia has never been as demoralized as it is now). He may have wonderful secret plans to launch Nokia into the next century. Maybe he knows how to do teleportation and time-travel with a mobile phone (using Microsoft software no doubt). He may be the sharpest knife in the drawer. But he has by his own actions killed the distributor channel support for Nokia. Stephen Elop has caused the cardiac arrest which now grips Nokia. The distributors have put Nokia smartphones on a boycott.
Stephen Elop has not learned from that. He has not reacted with haste, attempting to save Nokia. He is now thinking like a Microsoft Muppet, what is best for Microsoft. In that process, Stephen Elop has seen a patient whose heart has stopped, and rather than try to revive it, he has now started to strangle that dying patient. Stephen Elop is killing Nokia. He is angering his distributor chain with every move he makes.
He is incompetent to run a company in a period of change, if he is unable to change to changing conditions. He is unfit to run Nokia whose business depends totally on carrier support. His strategy has seen wholesale rejection by the channel, they now have Nokia in boycott. Not just Nokia smartphones, Nokia dumbphones are struggling. What little Nokia can sell, is sold with massive discounts. I know a dead parrot when I see one, and I am looking at one right now. That parrot is definitely deceased. It has passed on. This parrot is no more. He has ceased to be. Its gone to meet its maker. He's a stiff! Bereft of life, it rests in peace. .. this is an ex-parrot. (substitute 'career as CEO' for Parrot if you consider Elop's chances now).
That was a bit of an update from happy Nokia news. Next will be the episode about why the catastrophy is life threatening now, not next week, now. More on that as soon as I get a moment to blog again, hopefully within the next day or so.
Tomi,
A great post. The position that Nokia find themselves should not be a surprise - many of us saw this coming a long time ago and yes warned this would happen.
Nokia are fare from unique. The challenge, as many other organisations are also finding out - including the good old Yellow Pages publishers - the market environments is rapidly changing. Yet, these organisations have consistently failed to adapt. WHY? Two simple reasons: Management and Process.
Management: Nokia like others are being run in the same way, by the same team that they have seen historic success. They use to get away with this when they were dominant, remove the dominance and they start to see their business rapidly fall away. They fail to adapt because the senior team life is too comfy, very few are willing ruffle feathers and stick their head above the parapet in case they get struck down. They become nodding dogs and the business starts to falter as more agile businesses start to take share.
Process: Nokia are tied to process this means that agility to change and adapt takes far too long. The market moves in quarterly cycles (or quicker). Nokia seems to not understand. The Smartphone market is fast moving. The Microsoft deal was announced in February yet we are still yet to see anything resembling a Nokia device with a MS operating system some 4 months later or anytime soon. This is just too slow and has killed device sales.
Nokia is going to suffer from this without doubt. Their Brand and market share will be hit. But can they survive? Absolutely! Get some of the basics right they can again become a force to be reckoned with. They need stop feeling sorry for themselves and pretending this is not happening, get the right people with the guts and inclination to take risks to get this ship back on course.
Martin
Posted by: Martin Wilson | June 07, 2011 at 04:11 PM
I'd rather be honest, so this is not totally a comment, but an observation about Nokia in the past years. I owned many N phones, starting many years ago; my first smartphone was 3650 (awfully designed with round keyboard) and then many others more till N97. In the past years N gives many impulses to the market but two of them in my opinion were mainly missed. First, the design: this is a big point 'cos N design was indubitably on top but this was ported in several models as a lack of usability (strangely shaped keyboards, buttons moved or missed through models). I mean the design in some models was gorgeous but in some others... damn too bad. I remember the waiting for the leaks of the new model photos on the internet sometimes turned in frustration for a bad form factor o lacking feature. Second, the bugs. I don't remember a N smartphone without a serious bug at launch. And this is totally unacceptable for what was such a huge brand. I turned to Android after a disastrous N97 and I came to the best phone experience of my life even I missed (and I still miss) really something from Symbian.
And there were many other mistakes:
The too anticipated exhibition of new model before market launch (often delayed).
The great slowness in software updates even in presence of main bugs.
The feeling of not met the needs of consumers or mainly, not totally listen them. And so on...
I don't know the reason of these mistakes, but I can observe they were ignored on the base of market sales. They don't needed to fix them, they anyhow sold. Now that music is changed they not only cannot ride the WP7 horse now (because of all the things Tomi said) but they must fire Elop, they must join Google and for God's sake absolutely face these main points and don't repeat all these mistakes.
Posted by: Michele | June 07, 2011 at 04:48 PM
Sorry Tomi, correlation does not imply causation. All of the stuff you're bringing up now was known already around summer time last year.
Posted by: Crowbar | June 07, 2011 at 06:09 PM
when Elop signed up as CEO I thougt what a lucky bastard. OPK and Anssi had the good strategy with the QT bridge. apps were groing, downloads were growing. the n8 was about to be launched was an awesome phone. meego had full support and huge financial resources from intel.
you are right elop is killing nokia. was just in mexico and wondered why i don't see any of the s3 phones nore medium priced nokias in the big phone stores. nokia used to be extremelly strong in mexico.
not sure who can now save the nokia smartphone brand as symbian is declared dead :(
Posted by: Andre | June 07, 2011 at 07:20 PM
"They will not let go, until Nokia Board of Directors fires the CEO and reverses the stated strategic direction to Microsoft."
This will save nothing, in fact, Nokia is doomed for a couple of years. Last fall, Anssi Vanjoki convinced everyone at E7 launch keynote, that you can forget about compatibility issues between different phone models. Qt will fix it. Some coders started to develop Qt - and then Nokia pulls the carpet from under their feet. Nobody trust Nokia, because they have failed to deliver the promise and the MS announcement was simply betrayal for everyone who invested in qt. It takes time to earn back that trust, it does not happen overnight. What if Nokia reverses the MS decision? Nobody will believe, everyone thinks that they will reverse it again in a couple of months.
Posted by: JukkaGM | June 07, 2011 at 08:32 PM
Who ever says that Nokia's aren't used as smartphones are so far out of touch with reality. I disagree, I disagree - you simply have no idea. Just rate the N95 & E90 Communicator against its direct competitors circa 2007 - at the height of Symbian's dominance. These mobiles where top notch, feature-packed and high powered in their day. It is testament to their design & build quality that many remain in use to this day, and continue to attract app software upgrades -- notably mobileways.de's Gravity twitter app, Nokia Maps, and QuickOffice amongst other core user items.
Probably the main difference between Android & Symbian is speed. And between Symbian & iOS, apparently much more intuitive UI. By the way to posters, the author does not say that high-tech Japan sets the pace for mobile communications, rather that Symbian meets their (Japanese) needs well enough.
What Mr Elop has done is truly shocking, outrageous. It is the ultimate fail in tech history -- it is so shockingly bad, it may be the worst industrial fail ever. This is blue screen 101. Symbian did not kill Nokia. Elop is close now. And, I do get all those complaints on Nokia Discussions.
This is classic #REDBLUE -- and will be study material on the matter.
Posted by: Archie_ | June 07, 2011 at 09:09 PM
What good would firing the CEO do? It would show that Nokia has no strategy whatsoever. Going back to Symbian is not an option. Who'd believe them, even if they brought Anssi Vanjoki in? We can argue that Nokia should have kept it a secret until the phones were ready, or gone with Android, or any other number of moves, but the strategy is Windows Phone and they are stuck with it.
Anyway, it's disingenuous to point to the 2007 iPhone as a "failed design" because it didn't sell in blockbuster numbers outside the US. It was an EDGE phone, which has nothing to do with the software design. Indeed, the iPhone 3G was essentially the same phone but with a 3G radio, and it sold quite well in Europe. Apple and the "west coast guys" weren't trying to release cutting edge hardware with the original iPhone. They were establishing a market presence with what they had (great software with only basic phone hardware knowledge). They were starting from scratch. Anyway, the "west coast guys" also designed Android, which led to hit phones like the Droid. Nexus One had a flawed sales model, not a flawed design. It was more of an experiment for Google, anyway. Unlike Apple, Google shows no signs of wanting to be big in the hardware space.
Posted by: KPO'M | June 07, 2011 at 09:50 PM
Tomi, wise post as always (with some weird mistakes here and there, like the skype thing, but that's not your field plus it's pretty much irrelevant).
"A Reader" is absolutely right and I can't understand why anyone else here (including you, Tomi) is not considering what we all know very well: Nokia has already tried all the alternatives we're talking about.
If there's something we will never say is that Nokia board hasn't slept during these sad years of demise. Since the very first signs of decline they've taken action and they've tried this and then that and they've followed the manual word-by-word. Not one of their steps was wrong. Can you go down even when you're doing it right? Of course you can. Even when you are Nokia and your products are the best in any way and you have all the resources and you know exactly what people desires...even in this situation, once in a lifetime, comes a period of disruption that can take you down.
So, not the board's fault, they've done everything right...but Nokia was still going down. So what? Mid-2010 they followed the manual anyway (there are centuries of knowledge in that manual, let's not kid around) and took the very last resort you take when you're in the mud: you change everything. You start "doint it wrong" (or, at least, what seemed wrong till that point). You hire someone completely different that tells you that he will destroy everything you have. First, that's a political move (you tell people you understand you were wrong and are brave enough to set the house on fire) and second, that's probably the right thing (or, the only thing).
So, let's not talk about Nokia shares in the market (being comfortable in dominating the market while you lose share is exactly the mistake the board didn't do, and thank God for that), let's talk about trends; let's talk about the direction they were going long before Elop arrived (and the reason why Elop is there in the first place). The board in 2009 realized they were going to be extinct very soon (not 2011? maybe 2012). The board also knew they were going into single digit adopting a disruptive approach (it's not like they're stupid, that's their job to know). It's not like they expected employees to enjoy the process or shops to be friendly (not in this economy...). They knew they were going to get where they're about to get. The hope was (and I guess still is) that this disruptive plan reverses the trend that Nokia is suffering since 2008.
Tomi, if you think the board didn't expect all this it's ok, you just think they're idiots. And you treat them like idiots when you advise they get back on the same route where they were facing death. Plus, when you have made your choice and you're already are where we are, you're just dumb to go back. And you also look like someone who's lost confidence in his own choices (yeah, your advise to replace Elop is probably the only bad move for Nokia at this point in time).
So, I don't know how many of you play poker, but what we're observing from the comfort of our sofas is Nokia going all-in. When you go all-in you know you're taking a risk. This risk can be small or huge, but here's what most people think: if I'm wrong, a small risk will only wound me while a big risk will likely kill me. That's wrong. When you go all-in the difference between small and big risk is in the chances you have to not get killed...but if you're wrong you're dead anyway.
Thus, I don't think we're looking at a slow death (as it seems pretty obvious to paint), I think this is just a process and it has to follow its curve. Next year, Nokia phone unit could very well be dead (not for Elop but 'cause this was its destiny) or it could have reversed its trend and, while still in the single digit, have a strong successful future. We've seen this happening many times in history.
Tomi, I'd just like you to answer to this question: don't you think that a "non-disruptive treatment" of the Nokia patient (like in the pre-Elop era) is a bit cruel? Going slowly down, for years, while firing people and down-sizing your company and selling assets. I don't like to follow your analogy till the point where I have to advise euthanasia, but...yeah, if death is the apparent future then try to take me back to life even if it can kill me in the process.
Phil.
Posted by: Phil | June 07, 2011 at 09:51 PM
Hello Tomi! Great and frightening post!
It´s hard to see Nokia struggling BUT if it´s the only way that the board of directors are forced to take action vs. this CEO it seems they have to do so.
I think business relationship to carriers/operators are very like diplomatic connections - hard to build up - easy to destroy... And if the CEO isn´t seeing that he should be forced to go.
I hope that Elop will be fired soon and that Nokia will follow a multiple OS strategy: Meego/Android and yes, even WinPhone as there seem to be at least a few people that are craving for such devices...
If HTC can do it, why ist it a problem for Nokia?
Posted by: Cloud_Connected | June 07, 2011 at 10:02 PM
The carriers have no interest in killing off Nokia. They won't "force" the first Windows Phone Nokias to fail. Why would they? That would just hand more power to Apple and Google. Perhaps in 2011, the carriers could force Apple to delay the iPhone 5 (something I'm sure Apple did not want to do) to put the SIM slot back in, but Apple still managed to announce iMessage in iOS5 yesterday, which threatens the carriers' free profit stream known as SMS. Without a strong third player in the picture, what's to stop Apple from going e-SIM in 2012 or 2013? RIM clearly is floundering, and HP shows no real commitment to WebOS. The carriers need a strong third ecosystem to keep Apple and Google in check, and I'm still betting it will be Windows Phone now that Nokia has partnered with them.
Posted by: KPO'M | June 07, 2011 at 10:03 PM
Great Article Tomi. Sad to see the demise of this once great company and I am not sure it will ever recover, because any change will take time and in this competitive market not moving swiflty leaves you in the dust!
Posted by: Jarret | June 08, 2011 at 12:13 AM
It seems logical to move away from older 2G services entirely. Why not have SMS and voice calls routed through a wide-ranging wifi network infrastructure that also provides mobile internet, rather than a mixture of 2G and 3G?
I doubt this is the Nokia plan but network providers having less leverage and putting the infrastructure more in the hands of the handset providers appears long overdue to me, and mobile media isn't even my specialist area.
Posted by: Zeke | June 08, 2011 at 12:45 AM
@Staska, a legitimate question is whether the N8 and now the E7 might have had better sales had Elop done a better job with the 2/11/11 Windows Phone announcement or delayed it until later. IOW, did the early announcement create an "Osborne Effect" that scared people away from the Symbian devices for fear of being left behind.
However, other comments make me wonder if that is the correct diagnosis. If Anohen is correct, Nokia is seeing a domino effect, not just on Symbian phones (which were losing popularity pretty steadily) but also on the S40 phones, which shouldn't be affected at all by whatever OS Nokia runs on their smartphones. If so, that would imply that the Nokia brand itself, and not just Symbian, is damaged. It's well known that OPK was buying market share (albeit a declining one) through the last two years of his management. Tomi blogged about it, himself. Such a cratering of sales of non-Symbian phone suggests to me that perhaps Nokia has decided to cut the cord entirely and to stop buying sales. That may be Elop's biggest miscalculation. I think going all-in with whatever OS decision (Android or WP 7) was the right strategic move. However, he may have underestimated the effect on the brand and should have been willing to increase carrier subsidies and in effect continue to buy market share during the transition.
Posted by: KPOM | June 08, 2011 at 02:07 AM
Phil/Staska: Agree with both of you 100%. I commented here last June that Nokia and RIM were going down unless they really executed on a next-generation platform. S^3 and BB6+ fall way short.
Tomi: Please provide a source/reference for your assertion that Apple delayed the "iPhone 5" to switch SIM designs. My inside sources tell me that's not the case; Apple long ago decided to switch to Sept launch for several reasons, and the CDMA and white iPhone launches were part of the plan.
Posted by: kevin | June 08, 2011 at 02:16 AM
Bravo Tomi, it's great when you give supporting facts. The only big thing in your post is what he has done to the relationship with the distribution channel because that is what makes him unable to recover from his burning platform mistake.
Everyone I know who has a data-plan has unlimited minutes for both data and voice, so I don't beleive Skype is an issue. If carriers want the business of people who travel a lot multiple sims are a must. I doubt if I showed up with my phone they would turn me down. The carriers here in Guam USA use multi-sims to attract business away from those carriers who don't offer it. I bet it is the same in Hawaii also.
You are going to see Elop's genius. He is going to say he made the burning platform announcement as way to be open an honest with the carriers. He regrets that he harmed them. He was trying to be helpful to them. Then they will forgive him and accept the WP7 phone.
What if when Elop says Apple is two years ahead of Nokia he is referring to profitability and not innovation?
Posted by: Matthew Artero | June 08, 2011 at 07:21 AM
Dear Tomi,
There are a few bold claims and a lot of interesting points. But
But.
Thats the most awesomest rant I've seen in a while. :)
Posted by: Arun | June 08, 2011 at 08:14 AM
Interesting post. My advice is keep on going with Meego. As simple as that. It is a good platform.
Posted by: Jarkko | June 08, 2011 at 09:34 AM
@Kevin: yes, I don't think invisible SIMs had anything to do with iPhone 5 future. Actually it's months I suggest the possibility that this year we won't see any new iPhone (or maybe just an iPhone 4S to revise the hardware and the demand). I was surprised that no one suggested too, but recently we start reading about that. Rumours, a couple of weeks ago, stated new devices release was moved to September, and this rumour appeared suddenly and was right on the money...so I think it was Apple who dropped it.
Apple has to move the release of new devices to a two year frame because from their brand his expected something "really new" each time, and they can't keep this pace because of hardware innovation scarsity). In fact my doubts started when they finally put everything in the iPhone, last year. They had created a false innovation scarsity by not introducing technologies that every device had, but last year had finally introduced the last bits so...where can they go now? They're just missing NFC, but they said they wouldn't use it (I'm sure they'll think again...). And it's not like Apple is going to introduce something when it's really new (like 4G or 3D), they are always at least a couple of years behind the competition technology-wise.
So, maybe an iPhone 4S, maybe no iPhone at all (especially if they are serious about releasing an iPhone Nano which, in my opinion, is a must if they don't wanna start going down like flies in a storm). Plus: iOS 5 is really behind the competition; Android general experience is a bit clunky, but it's getting better by the day, and Windows Phone was already better at the start and the new release is gonna be even better (in fact iOS 5 has introduced a lot of stuff they had). I think it's better if Apple introduces a new iPhone when they've completely revised and modernized their UX.
Posted by: Phil | June 08, 2011 at 09:41 AM
The biggest irony in it all is that Microsoft decided to sabotage Windows Phone half a year before Nokia will even get a shot at its new strategy.
They announced that the touch optimized UI of Windows 8, their tablet OS, will be based on anew HTML 5-based framework, instead of the Silverlight-based one, already developed for Windows Phone.
It is not enough that Windows Phone is doing very bad on the market, that all of its current device makers are cold to the OS, and that the channel is choking WP7 too, but now this. No continuity of Windows Phone applications to Windows 8. Something that you get almost for free with Android and iOS.
Microsoft has done it again - after discontinuing Windows Mobile, now they do the same for Windows Phone. Simply unbelievable.
If I were a .NET / Silverlight developer I would be running screaming.
Microsoft, the stalwart of closed-source software is showing everybody why open-source is the only future-safe choice. And Nokia gave up its first-class open-source ecosystem for that. Truly ironic.
Posted by: Yuri | June 08, 2011 at 10:10 AM
Nokia in Serbia is dying very fast.
Mt:s (by far the largest mobile operator) has formally only 3 Nokia phones and in reality none. They completely stopped selling (those left are stockpiles) and advertaising their phones! It's all about Android :-(.
Telenor and Vip mobile (=Mobilkom Austria) sells Nokia phones, but their advertise massively Samsung and HTC phones.
In our major tech forums nobody anymore talks about Nokia nor Symbian any more :-(.
This is just sad.
Posted by: Boris | June 08, 2011 at 10:29 AM