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« Elop 'Burns Boats' in Shifting Symbian to Accenture: He had to do it to focus Nokia staff | Main | Mobile and Betting, A natural pairing... or so one would believe »

May 06, 2011


Italo Gani

great summary Tomi !


Simply amazing. Thanks for all the stuff


"Gavin[of Coca Cola] said there are 1.7B cokes served daily."
1.7B daily?
Perhaps I am naive/stupid, but can someone explain whats wrong with my thoughts:
1.7B daily = ~700B annually.
~30 cents average price per bottle = $210B annual revenues on Coke alone!

But their annual report [] says their total revenues are $35B.

[Sorry about missing the wood for the trees ]

Matthew Artero

Tomi, what, no warning?

Arun, your statment assumes several things. That all factories are owned by Coke. There could be producers paying royalties. You are also excluding fountain drinks in your math. When a vendor serves via a fountain the carbonation, water, cup/container, can come from another vendor besides Coke. The amount of product supllied from Coke can be under five cents.

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Thank you for all those facts... maybe you should write that book ;)

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As the last post before a Bank Holiday weekend, I'd normally use this one to tell you that this is it for a few days, because on Monday I'll be on a beach somewhere with my suncream, and my kagool. And indeed I will, so it will be Tuesday before we are back slaving over a hot keyboard bringing you all the latest news.


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Thank you for this article. That's all I can say. You most definitely have made this blog into something special. You clearly know what you are doing, you've covered so many bases.Thanks!

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A typical conference may yield one or two good tidbits or cases or stats, that I will find so useful in my work, that I end up creating slides about them and speak about them in my upcoming events or workshops.

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Coke also have other expenses to cover and they may be telling a lie. From small to big companies everybody is using this service.

Peter Fry

This was one of the most enjoyable read's I've had in a long time thank you. Any chance of emailing videos of some of this stuff you describe?

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Thank you for this article. That’s all I can say. You most definitely have made this blog into something special. You clearly know what you are doing, you’ve covered so many bases.Thanks!

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You have indeed a great article. You have thought us a lot of things that we need to know about mobile marketing. Thank you for sharing this with us, we have learned something from it.


Very true I cannot disagree.

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Available for Consulting and Speakerships

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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Alan's Third Book: No Straight Lines

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