My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« Noki-Soft Windfall - who wins most when Micro-Kia hand away lucrative smartphone empire bigger than Blackberry, bigger than iPhone | Main | The 2011 Edition of TomiAhonen Almanac has been released »

February 17, 2011



I recently came across your article and have been reading along. I want to express my

admiration of your writing skill and ability to make readers read from the beginning to the

end. I would like to read newer posts and to share my thoughts with you.

Atul Gupta

Nice Article....You really have best of breed Analytical Mind and Data Mining techniques..... there is lot of hype about apps but revenue wise the contribution is too low..... twitter has valuation of billions just because it is another form of sms or there is something more in it ? You state that **Well, SMS hit revenue levels of 120 Billion dollars in 2010, which is a growth rate of 6% from the level in 2009. Do not for one moment think SMS will go away any time soon.** & **Messaging comes in second biggest, at 172 billion dollars ** & **But lets go back to MMS revenues. 34 billion dollars.** so Messaging total should be 120 + 34 = 154 billion dollars not 172 billion dollars ? Can u clarify ?

 Tomi T Ahonen

Hi all, have been heavily travelling, so will do responses in parts.

Hi Bob, Murat, Piot, Andy, Jimmy and Alex

Bob - very good point, and the bizarre point is, that most carriers/operators do not have a cogent handset strategy! They tend to take what any given handset provider happens to push, and the marketing support they get etc. Sometimes a hot phone comes along (Razr, iPhone, Blackberry) and they kind of 'have' to have that, but mostly they don't think about what is the traffic impact of a given phone. If they really understood this point, we'd have QWERTY keypads on every subsidised phone and no subsidised phone would be sold without it haha.. (because of SMS proportion of total profits)

Murat - its obviously a small fraction of the total. Very roughly speaking half of MMS is P2P messages, so no money outside of operators. Of the rest, very roughly speaking operators take a third typically of premium MMS, so you could say 2/3 of total MMS is directly to operators, and 1/3 is split between the rest of the players in the value chain. It will be better in Asia, worse in rest of world (for non-operator players)

Piot - yes! haha, good point

Andy - oh yes, thanks, I get fantastic karma from this blog, you can be sure of that. Some of my best moments are meeting up with people who say they have been reading the blog for a long time (and often then mention a given blog story from early on, which has impacted them, haha). I wouldn't find the time to do this, if there wasn't a real karma gain to me haha... but I truly appreciate the thought! Thanks!

About subs, yes, the 4.2B is from active subscriptions, so the active SMS user who has 2 accounts, tends to send SMS on both accounts (but not always, some will prioritize on their device, ie Blackberry and iPhone user will tend to do most if not all SMS on the BB, not the iPhone). I am trying to get data to figure out the unique users from the total subscriber base in SMS usage, it is not easy and don't have enough data yet..

Jimmy - not sure which market you were talking about, sorry

Alex - thanks! yes, so very very true, Java, even after all the negative things about it, is easily 10x bigger than any single smartphone platform.. Any developer with an app idea, should do their best to launch a simple Java variant. In some cases that won't work but in most cases, a Java variant is perfectly valid and gives vastly bigger potential market..

Thank you all for writing, I'll return with more comments to the rest. Please keep the discussion going

Tomi Ahonen :-)

Matthew Artero


Your analogy of the pickup truck is a bunch of baloney. The pickup is the top selling catagory in USA. For 2010 the top two selling vehicles are pickups and number 6 is also a pickup.

Sure if you are rich like Jobs you don't need a pickup because you can pay people to do the dirty work for you. If jobs were to go windsurfing or off road, he can have someone else haul and set up the equipment for him while he arrives by limo.

Acekard 2i

Acekard 2i

     Louis vuitton outlet

I just want to say thanks, I haven’t posted on your blog but I have been an avid reader for quite some time now.

oil mill

can't again so capricious, so naive, so childish.
Learn seriously, the earnest of the people, serious thing right.
Learn to be patient, the shut up just shut up, this silence is silent.
Life of the,

dc caps for sale

Thank you for another wonderful post! Your work puts a smile on my face and warmth in my heart!

evden eve nakliyat

and all major media are headed to mobile - music, gaming, news, television, advertising - and even money, from coins to banking to credit cards, is headed to a phone near you. This is definitely the

Mary Beth Schoening

Tomi - love all of your data that puts mobile into perspective. I would like to cite this blog post and some of the data. Can you share the sources of your data? Thanks, Mary Beth

Christian Louboutin Pumps

I recently came across your blog and have been reading along.


way before the Macintosh PC - at one point Apple became the world's biggest computer maker by number of computers sold in the year. Then it soon lost


Some have one phone but switch between networks and these can easily have 4 or 5 subscriptions usually as prepaid accounts and switch networks swapping the SIM card. In some markets mobile phone handsets with dual SIM (or even triple) SIM card


Remember that last year we analysts upgraded our smartphones total year forecast several times during the year as smarpthones kept selling more than we had get yourself a big cup of coffee before you start reading..

Christian Louboutin Flats

I gave my site a few examples below. If you appreciate my comments in you enter.

toilet seat

Remember that last year we analysts upgraded our smartphonesst several times during the year as smarpthones kept selling more than we had expected. And once again the warning: this is a long article (about 9,000 words) so get yourself a big cup of coffee before you start reading..

cheap jordans

This is a good blog. Keep up all the work. I too love blogging and expressing my opinions.

nike basketball shoes

Thank you for this article. That's all I can say. You most definitely have made this blog into something special. You clearly know what you are doing, you've covered so many bases.Thanks!

dünya rehberi

case study, we have to monitor these facts and see, but this kind

Cheap Supra Shoes

You're wasting you breath.

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati