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« Sherlock Holmes & Hound of the Nokiaville? Why Did Nokia Market Share Crash-Dive? I May Have An Answer.. | Main | Paging Stats Police: Canalys jumped gun rather badly, Android is NOT yet ahead of Symbian (but will be soon) »

January 31, 2011

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I can think of one another reason why market segmentation could be very important for Nokia.

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even when it means coming back onto this blog (or in my book) and admitting I had forecasted something wrong. You can't really get more unbiased than that haha, can you

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Thank you for this article. That's all I can say. You most definitely have made this blog into something special. You clearly know what you are doing, you've covered so many bases.Thanks!

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So how many is the 'unique' user count? That is 3.7 billion people. It is already over half of the total population of the planet - and considering most of the planet lives in very poor conditions, mobile phones are by a very wide margin the most widely spread technology on the planet. Yes, 54% of all people alive on the planet have a mobile phone.

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However, that is my stubbornness, I can still see that it is a very nice smartphone and I happily bought it for my daughter.

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金正日の教示は、また平和な新しい世界を構築し、世界の人々の間の団結と調和を強化してまいりますと述べた。

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羅津、パイオニア、男性は3場所は通年不凍港であり、両方が北朝鮮政府の経済と貿易港によって承認されたままです。

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もともと店舗前の道路は数十年前に決まった都市計画に基づく拡幅計画の対象。同商店街では約10メートルの道路幅を16~17メートルに広げるが、震災前に着工の見通しは立っていなかった。しかし市は昨年12月になって「道路拡幅は災害に強いまちづくりに必要」と計画を進める意向を示し、住民説明会を始めた。

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Dear Tomi,
Your marketing strategy is sound, and you have some good points about segmentation, but otherwise you totally lost contact with reality. The engineering reality (which you despise so much) is that Nokia, which is a hardware company, did not gain the ability to implement the next generation of smartphones, which have a focus on software. They tried, and they failed the implementation again and again.

Hardware-wise, they also lost the plot and missed the emergence of vertically integrated companies, such as Samsung and Apple, who develop and own the entire hardware stack, from flash to microprocessors and screens. Nokia's highest-end phones have outdated hardware specs, slow CPUs and low-resolution screens, simply due the fact that they cannot afford to put the same quality components that Samsung puts (which it manufactures in-house), and still stay profitable. As a result, Nokia's prices are high-end, but their specs low to middle range. Customers are irational, but not stupid. They can pay $1000 for the best phone, for social reasons, but wont pay the same for the poorly done iPhone me-too as for the original. At half price tho, $200-$300 I would be happy to buy their slower and uglier phones (MeeGo and WP7 included).

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Available for Consulting and Speakerships

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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Tomi Ahonen Almanac 2009

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