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September 20, 2010


Gregg Borodaty

Tomi - Good post. As for foot-fall, retailers should also consider the emergence of check-in based games and services like Foursquare, Gowalla, Facebook Places, Yelp, etc. (and those outside the US, too). Retailers should be able to use the check-in data so they are alerted when people are in the store so they can interact with them and provide promotional offers. There's probably some privacy and opt-in things that need to be addressed, but I'm sure that it's doable.


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They will play and increasingly important role in this year’s holiday shopping that make it easy for merchants to track redemptions.Here's some windows for games which you'll enjoy!

Martin Geddes

Tomi - I see you are following an arc from "Mobile marketing" to "Mobile marketing and everything else in the customer lifecycle".

The challenge is to build the toolset to support these steps: identify and authenticate customer, market, sell (e-commerce), fulfil order/service, bill and pay, and customer support.

Today's tools are a good start. They could be a lot bettter. Understanding the need of enterprises to connect, interact and transact with their customers is the first step. Then we can work out how the tools and revenue models can evolve.

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Oh..Tomi, Understanding the need of enterprises to connect..

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Gibson Tang

Nice post, Tomi. What you mention about mobile is beginning to hit the spot here in Singapore. My company is beginning to get enquiries about using mobile apps and games as a way to market products and services to customers here. I have a writeup about this mobile app here at

Tom Purves

Great post Tomi. The broader impact of mobile on retail is something a lot of us in the e-commerce and electronic payments industry still tend to underestimate. There is also an important tension to consider as to who will ultimately be more empowered by mobile, the merchant or the consumer?

I posted a response on my own blog here

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Good article, looking more like it, hope you can still see good work.

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Thanks for the excellent tutorial. I gave it a thumbs up at Bumbzee and I digg it.

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Thanks for all these great ideas. We truly are just at the beginning of a new era of marketing!


This is really cool, and I cannot wait to try it. I will have to spread the word.

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Tomi - Good post. As for foot-fall, retailers should also consider the emergence of check-in based games and services like Foursquare, Gowalla, Facebook Places, Yelp, etc. (and those outside the US, too). Retailers should be able to use the check-in data

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3 You…are…my…hero!!! I cant believe something like this exists on the internet! Its so true, so honest, and more than that you dont sound like an idiot! Finally, someone who knows how to talk about a subject without sounding like a kid who didnt get that bike he wanted for Christmas.

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati