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August 30, 2010

Final Numbers Q2 of 2010 for Smartphone Market Shares

I promised to give the final numbers for the smartphone market shares for Q2 of 2010. As I was on vacation we received the final official numbers from each of the big 4 analyst houses - IDC, Gartner, Strategy Analytics and Canalys who all report smartphone global sales per quarter. I use the average of their reported total number for my total for the market - ie 61.7 million is now the 'official' number for Q2 that I will use, and is the average of those four. I then use the best available number for Q2 unit sales to determine market shares. To get the best unit count, I use the official numbers from the major manufacturers where they actually report the number, or else the next best sources (usually one of the above) to give the unit count per manufacturer. For the operating system level market shares it then takes some more analysis.

I do have to say that I am not happy with these numbers from a mathematical point of view. My numbers 'do not add up' properly. My gut says, the average Q2 smartphone sales was actually bigger than what these 4 major analyst houses reported (the numbers would work out at about 64 million, but even IDC which reported the biggest number of the four, only said the count was 63 million). But I can't change the facts just because my gut feels so, I have to wait for others to come up with any revised numbers (if my gut is proven to have been right haha), which means that perhaps in the coming months a few of those 4 will upgrade their numbers, so for the full year we get perhaps a bit bigger number.

Anyway, with that all said, here is the final Q2 market share picture for the big 6 smartphone handset makers and the big 5 operating systems:

SMARTPHONE MAKERS

1 - Nokia, Finland 24.0 million for 39%
2 - RIM, Canada 11.2 million for 18%
3 - Apple, USA 8.4 million for 14%
4 - HTC, Taiwan 4.5 million for 7%
5 - Samsung, South Korea 3.0 million for 5%
6 - Motorola, USA 2.7 million for 4%
Rest of smartphone makers 7.9 million
TOTAL smartphones in Q2 61.7 million

For those interested, the rest of Top 10 are in order SonyEricsson, Fujitsu, Sharp and LG. The others beyond these have less than 1% each. Nokia is still more than twice as big as its nearest rival and almost as big as numbers 2, 3 and 4 combined.

SMARTPHONE OPERATING SYSTEMS

1 - Symbian (Nokia) 27.0 million for 44%
2 - Android (Google) 11.4 million for 18%
3 - Blackberry (RIM) 11.2 million for 18%
4 - iOS/iPhone (Apple) 8.4 million for 14%
5 - Windows Mobile (Microsoft) 1.6 million for 3%
Rest of Operating systems 2.1 million
TOTAL smartphone OS devices in Q2 61.7 million

For those interested the next biggest are Linux Mobile and Bada. Rest beyond these 7 have far less than 1% of the global smartphone OS market. Symbian is for the first time ever no longer bigger than rivals number 2, 3 and 4 combined. It is still safely far more than twice as big as its nearest rival.

Feel free to quote these numbers, source is TomiAhonen Consulting.

Posted by at 08:09 AM in Android, App Stores, Blackberry, Bloodbath, Chinese Handsets, Ecosystem, Google, iPhone, LG, Market Share, Microsoft, Nokia, Samsung, Smartphone, Statistics |

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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