My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« Good call Apple, to give free cases and allow total refunds on returns to Sept 30 | Main | So the Reality Check on Apple's iPhone Complaints Numbers and Dropped Calls »

July 19, 2010




I think even the lousiest sales guy and PR person knows that NEVER EVER bash your competitors or their products. Only tell about the good features of YOUR product.

And if you make a mistake, admit that, say sorry and fix the problem. The reason is what you say here. The goal is to kill the bad news from spreading. Apple admitted but didn't say sorry loud enough, partially fixed the problem with the free case, but then made a comparison. It is good to compare your products to competitors, but very, really unprofessional to do that in public.

This "Antennagate" will be a very famous case study how NOT to handle your product complaints and it will probably last years in the textbooks.


Hello Tomi

There's one thing I don´t understand. If someone has an iPhone 4 and wants to return it, what happens with the ATT contract? Maybe the contract will dissuade people from returning the phone?

I remember that here in Spain Telefonica decided to increase the tariff (it passed from billing seconds to billing minutes) and when people complained and wanted to cancel contract, Telefonica said that Ok, but you have to pay the subsided phone.



Why did Apple go with such radical design? Did an attempt to sidestep Nokias antenna patent influence this crazy decision?

Less the Best

This whole episode really made me wonder if publicity have been too good for Apple. I mean that they really thought their version will be the mainstream news like always before.

I remember Steve Jobs comparing iPhone's browser and Nokia (was it N95's) browser showing them side by side. It was clear that iPhone outperformed Nokia ...

Then later I read that Nokia's browser was showing also Flash content and it could be seen in Steve's comparison ... But no-one really cared. It was just footnote even I still remember the that iPhone was the fastest.

This is the way Apple has been spinning the tech-media in details ... and maybe they really believed that they still can.



you talked about people taking the iPhone 4 for a test drive for three months and then returning it by September 30th. However the right to return the phone is only available for 30 days from the date of purchase, not for three months as you can see here:

So the people who bought the iPhone 4 at release will have to return it soon and use a spare phone for a couple of months while they wait for a hardware revision that has not been officially announced. I don't think many will take a gamble like that.

There have been rumors of course that the phone has already been revised to some extent but I haven't seen a confirmation. The September 30th date that you keep talking about is the deadline for the free bumper program not for the refunds which is 30 days from the date of purchase.

Baseball Hats

I gave my site a few examples below. If you appreciate my comments in you enter.Baseball Hats


Chaque fois que je vois blogs aussi bon que ce que je sais que je devrais cesser de surf et de commencer à travailler sur le mien!

white iphone 4

Come and make a change for your lovely iphone 4 white!

Henry Peise

Recently i am looking fot the white iphone 4 conversion kit. If you have any recommendation, plz tell me. I will be very grateful!

mlb hats new era

That was a great piece of information., I enjoyed reading it..,

iPhone 3g Cases

J'ai cherché ces informations pendant une longue période.


This is cool that people are able to get the loans moreover, that opens up new chances.

wedding plan

You had some nice points here. I done a research on the topic and got most peoples will agree with you

Brick making machine

It's good to see this information in your post, i was looking the same but there was not any proper resource, thanx now i have the link which i was looking for my research.

Christian Louboutin Hot Red

I recently came across your blog and have been reading along.

Cheap Jordan shoes

Ground for workers in small diligent in thinking smaller than the memory...

Christian Louboutin Classic Black

That is an awfully astounding column you've posted.Thanks a lot for that a fantastically amazing post!

Christian Louboutin Classic Black

Nice post.Thank you for taking the time to publish this information very useful!I’m still waiting for some interesting thoughts from your side in your next post thanks.

cheap jewelry

Thanks for your share,thanks a lot.Good luck!


good article,if you want to know information,you can visit our website

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati