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« Obituary for OPK: Wall Street is a Cruel Mistress - Nokia searching for CEO | Main | The Potential for Smartphone Platforms if All Phones Become Smartphones »

July 22, 2010

Comments

Enyibinakata let me know

Sam,

So what do you expect from smartphones that Nokia ones lack. Is it 3G, Wifi, email, html browser, multi tasking OS, full bluetooth support, GPS with free navigation, SD card, app install, just what ? Please enlighten me. Dont forget that Symbian has always had copy and paste, multitasking, ring tone customisation, widgets, multitasking, secondary video camera etc etc most of which is now being heralded by Apple as innovation.

Top news Skype now multitasks in IPhone; aupports folders, copy and paste ads and now facetime revolution and all other such nonsense. Apple continues to rake in profits by ripping of its users even with a phone that fails woefully in its primary function. How long before the gullible realise that the bumper clad emperor is truly naked ?

yeah yeah 24 million smartphones and rising means gettting killed. Whatever dictionary are you using, iFanboi-tionary ?.

:o)

Mark

@Sam

You have to be trolling. No-one can really be that ignorant.

But just in case you are...

"why is their share of what smart phones are used for so tiny?"

It isn't...

"Why is their share of mobile web views practically non-existant?"

http://metrics.smaato.com/june10

Woops.

"Why are their device downloads minuscule?"

They aren't. 1.7 million native downloads a day, over 400 million from GetJar alone and god knows how many from other repositories.

"These are smart phones; these are the type of things they are specifically used for."

Indeed. Which is what they're used for. Thanks for making that point.

kevin

Sam,
By feature set, as defined by the bean-counters (Gartner, IDC, Canalys, etc), Nokia smartphones are "smartphones." The bean-counters haven't yet made a capacitance touch-screen or large display (3.2" or greater) a requirement for a smartphone.

But you are absolutely correct that those who measure web site visits, and app or content downloads, see very little Symbian or BB participation. Why is this?

Two obvious possibilities:
1. The user experience for those tasks on these phones are abysmal so very few are willing to struggle through and use it. Screens too small, purchasing too difficult (too much friction), games not fun (missing sensors that make them better), too many buttons to push.
2. People buy these QWERTY-keyboard smartphones mainly for SMS and MMS, including camera/video, use. For that purpose, they are great.

I've long said that smartphones are splitting into 2 categories - those with a large capacitance touchscreen and those without. Canalys has begun tracking 3 smartphone categories - keypad, keyboard (physical), and touchscreen. I'm not sure how they categorize phones with both keyboard and touchscreen. And I think they include both kinds of touchscreen under the touchscreen category. Whatever. The touchscreen category jumped from 34.4% in 1Q09 to 59.1% in 1Q10, unsurprisingly taking share from the keypad category. Keyboard declined slightly from 28.4% to 27.3%.

Timo Koola

Just quickly coming back to these download numbers. Anyway you roll them these numbers are mindnumbingly bad and Nokia justly deserves "not to get credit for being respectable number three".

I'll assume that there are 400 million devices that support downloads (Symbian/S40/Maemo) in Nokia ecosystem. So we can expect:

* Average user to download 1,5 apps a year from Ovi store
* Average user to have downloaded one app from GetJar
* Average Ovi content item to be downloaded 130 times a day, 47000 times a year. (If we had more data, we could probably open up expected numbers for paid apps vs. free stuff vs. themes/videos other content, but that is unlikely to make the numbers more exciting for paid app developers)

I start to see why Tomi doesn't like app stores :) From these numbers I'd say that average Nokia user just doesn't care about apps (I'd say that most Nokia users are not "appstore smartphone" people).

One could argue that the potential crowd is smaller than 400 million (I am pretty sure it is), but that doesn't make the ecosystem any more enticing for the developer. One could argue that some users are better and more likely to buy apps - most of us from revenues/profit camp do - but if you think shipped unit is a shipped unit well every phone out there is as good prospect for developer as any other phone.

wansai

Goodness can you guys get some perspective? I have been coming here for years and Tomi ALWAYS writes about marketshare. This blog is about marketshare and you guys are saying he shouldn't writes about it or to insinuate he becomes a financial analyst.

Whar is so difficult to understand about "This is a marketshare blog"? Yes sometimes he mentions financials but they are miniscule to the focus which is marketshare.

We get it. You're happy your favorite company made lot of money. That,by no means, means this blog should become a fincial analys blog. The discussion is about losing and winning marketshare, and you guys are trying to change the subject for which the blog simply was never meant to be. get over it.

Less the Best

My friend bought his first smartphone, Samsung Galaxy S two weeks ago. Week after his purchase he was sure that:

- Nokia totally sucks
- Symbian is outdated
- N8 is coming too late
- Nokia should make a Android phone
- Nokia's strategy sucks

His overall logic was something this:
UI sucks = OS sucks = Software strategy sucks = Company's strategy sucks


Hey, let's all be a little analysts!!


Travis

HCE,

I actually find Apple's annual approach to iPhone updating quite refreshing and I seriously doubt they'll abandon it.

For one, it cuts back on the "omg my phone's old news 5 seconds after release" phenomenon so common among other platforms (*cough* Android *cough*). We know there'll be a new iPhone in a year, we know that what we're buying won't be superseded for 12 months or so, we have a predictable upgrade timeline and a reasonably-predictable obsolescence track.

For example, I just bought an iPhone 4. I don't expect to replace it until the iPhone 6. Sure, there'll be some hot new latest and greatest stuff coming out with the 5, but I can be reasonably certain that there'll be a software update to provide the 4 with some of the upgraded functionality. By the time the 6 is around, it'll be time for a new generation of hardware.

"Processor speed bumps" — that's exactly the sort of essentially meaningless changes that Apple is rightfully shying away from. Is the end user really going to notice a bump from, say, 800 MHz (as rumored for the iPhone 4) to 900 MHz? We're talking about upgrading not for any significant hardware improvement, but merely for the sake of pretending there's something different. These aren't the Pentium wars and almost nobody cares about processor speed anymore.

"Discount" isn't a word Apple uses.

Where I will agree with you is the multiple form factor idea. The question is, can they make the iPhone user experience work on different sizes, as they did with the iPod?

Tomi T Ahonen

Hi everybody!

First - I will be responding to everybody, please keep the discussion going.

Secondly - please do not even MENTION financials else I will be deleting your comment. Don't RESPOND to others talking about any financial matters. Limit your discussion to the market share issues. I am sick and tired of wasting my time, and those of my readers where I was CLEAR that topic is not part of the bloodbath market share analysis.

Tomi Ahonen :-)

Arief

i don't know about financial. but in my country (indonesia), where no subsidized phone exist (even iphone/blackberry is sold with retail price). rich people use blackberry, poor people use chinese qwerty phone (or nokia c3, but it just sold recently) and almost every store don't have many item of nokia phone.
that was 2009, today everybody start asking about 'what is android?' and nokia phone is not considered as a first choice anymore.

that must mean something to nokia...

Tomi T Ahonen

Ok, lets start with the comments in this thread.

Thank you for the vivid discussion here, please do keep it coming.

Hi Eric, Timo, Szabolcs, cygnus, Ian, Alex, Anders and Phil

Eric - no, this is not a financial analysis blog, I have not discussed the quarterly results of the major players in mobile generally at any previous quarters either and am not about to discuss them now. I discuss some exceptional situations - like when Motorola was deeply in trouble - or now when rumors are out that Nokia is considering a new CEO. But no, I do not follow the quarterly results with quarterly financial analysis. I couldn't be bothered. I do mention when we discuss there market share numbers whether a given player is profitable or not - SonyEricsson last quarter climbing back into the black for example, but I don't want this blog to get into the part about P/E ratios etc..

Timo and Szabolcs - thanks. I have to go check and correct the blog about N8

cygnus - thanks and I feel the same way. There are even times I read something now from the British journalists, like FT or Economist or BBC who used to be solid on mobile, who are starting to falter too. Not often, but its so disappointing when that happens.

Ian - good question. Financial performance is VERY valid measure of an company's performance. This is not a blog about Apple or about Nokia or about analyzing financial performances of tech companies. This is a blog about the future of the digital converged media and services space, with obviously an emphasis on mobile. For anyone who is not a phone handset maker, but who has a business or professional interest in the available platforms on phones - how many cameraphones or how many support web browsing or how many have Bluetooth or how many support Java - or how many are smartphones - the individual companies do NOT matter, the platforms DO matter. So, that is why market share matters to this blog and in this series of blog articles. I hope that was clear. Remember back to Betamax vs VHS. It didn't matter how profitable one of the VCR manufacturers was, it mattered which platform had the market share and therefore, where to launch your movies..

Alex - I hear you. But that is a very parochial view to the world. This is blog with a global view. I am a Finn, I live in Hong Kong, I write in English. Our readership comes as much from Africa and Brazil as from Finland or Britain etc.. And for someone in India who has no hope of owning an iPhone, the lowest cost basic Nokia smartphone is a great way to get to the web and to have a pocket computer.

Anders - the 24% number is the number of my consulting company TomiAhonen Consulting. If you think my numbers are off, you have the right to think so. If you go by my track record for industry stats the past 12 years, I am usually very accurate. You don't have to accept that number... Others will come out with the Android number within a month if you don't want mine now.

Jan - the numbers you quote are from BEFORE Apple reached its peak. So of course they were growing. Apple's peak was Q3 of 2009. Since then - four quarters now - they have been in decline. What is far worse for Apple, in those 4 quarters, of the 3 big rivals Apple has, Nokia and HTC have grown every quarter, and RIM has been flat. Apple has literally lost market share the past 12 months against all of its rivals. And this was before Antennagate now.

Phil - wonderful graphic thank you! Tells the real story, perfectly

More replies coming soon

Tomi Ahonen :-)

John Swan

I get a laugh at all these self-proclaimed experts saying what a samrtphone is or isn't. Because if you ask any programmer or electronics engineer the first 2 iPhones aren't smartphones since you can do very little with it w/o Apple's say-so. Only in the last 2 generations did it get to copy features that are 5-years old in other real smartphones, and they hail it, typical Apple, as "breakthrough innvoations". And since most of these marketing experts posting here are obviously not programmers nor engineers, let me give you a little lesson. In Symbian, it's the S40 that is the UI for feature phones/"dumbphones". S60 is in fact the smartphone UI. SymbianOS is the OS. Don't confuse UI with OS. These people are the dream Apple target market: no technical knowledge, and assuming that everything is better if it's in a touchscreen. God forbid that happens with cameras, esp. DSLRs, or for game console controllers. "Look ma, I can't operate the controller without looking at it" LULZ. Hardware buttons are always better, more tactile, more usable, reliable, faster, unless Apple's RDF can conjure some compelling reason why it's not. So far, they haven't.

Tomi T Ahonen

Hi kevin, Jody, Timo, Mark, Timuke, vvaz, Sam and Enybinakata

(its far past midnight for me, please forgive me for being brief)

kevin - you are completely correct in that Nokia is currently losing in the top end of the smartphone wars and its gains are at the bottom of the pyramid. As I've said on this blog many times, the war at the top will be bloodiest (witness Google Nexus One and Microsoft Kin both failing, all 3 were very expensive phones). Nokia 'escapes' most of the heat going to low prices points where most can't follow. But the margins are thinner there. About Ovi - also App store downloads include ebooks - thats content, not a 'proper app' and a ringing tone is far more an app than an MP3 song sold by iTunes. The ringing tone will change the operation of your phone. But obviously ringing tones are very VERY simple apps haha

Jopy - thanks, agreed

Timo - good point and yes by current users Ovi massively underperforms. Ovi is also newer than App Store so its ramp-up is at far earlier stage - and its growing very strongly - and Nokia is working with the carriers not against them, so it takes more time to get them onboard. If you count Ovi use by those carriers/operators and countries where it has launched, the ratio is far better already and improving all the time. I think Timo you would concede that over time, say 5 years from now, all app stores will be cookie-cutter copies of each other and offer 90% of the same content. The differences will be very minimal, like comparing supermarkets in the real world, each sells Pepsi AND Coke..

Mark - thanks for the directed comments !

Timuke - thanks for those experiences

kevin - I am astonished if Apple said that in the conference call (am not doubting you). According to published reports their criminal complaint when the prototype iPhone 4 was 'stolen' was that iPhone 3GS sales had been hurt. Now they say 90% better sales. I wonder if they don't get a visit by that same District Attorney who they forced to run a bogus raid (where all charges were later dropped). Very bizarre by Apple. I am afraid that story is still not over..

Sam - you haven't been reading Admob stats and thinking its the whole truth, have you? Admob is one ad network. Smaato collects the data from 40 ad networks including Admbo and by Smaato stats the world's most used platform for web surfing is by a WIDE margin Symbian. Sorry. Facts.

Enyibianaka - Thanks for the directed comments

Thanks all!

Tomi Ahonen :-)

kevin

Tomi, thanks for responding; I know this blog is your hobby so I am grateful. I am also grateful for the mostly civil and intelligent discourse I find here. Altho a few like to toss out "fanboy" and other ad hominem attacks, it's better here than on most other tech blogs.

I'm an AAPL shareholder - investor not day-trader. I'm been seeking to buy other mobile/carrier stocks but I haven't found a compelling reason to buy any even though I believe mobile will be very big and Apple can't be the only player reaping profits. I'm also a software engineer (full-time job) and developer (hobby). But my primary interest here is to get early insight on what factors might cause mobile industry companies to succeed or fail. So your overviews of the industry are very informative.

Tomi, I understand you're not a financial analyst, and I don't need or want you to be. I think market share is important in terms of deciding to develop for a platform, BUT market share is a past performance indicator, not a future performance indicator.

We all know many examples of disastrous rot having set in at many dominant market share leaders long before they started to lose market share (like MOT, IBM, DELL, etc). Fire sales obviously increase unit sales and hide impending disaster. That's why profit and margins are important in understanding market share, especially for NOK and RIMM, the two incumbents. RIMM has increased unit sales due to selling lots of BOGO free, and lots of cheaper BB Curves - why is this happening? NOK said on its conference call that its margin dropped "due to faster price erosion than product material cost erosion especially in our Smartphone portfolio." which means they were forced to lower prices before their production costs had decreased, not because they found a way to make much cheaper high-end smartphones (as Mark asserted). NOK also said its lower ASP was due to "shift towards lower price Smartphones as well as price pressure particularly in certain high end Smartphones." "Price pressure" is a euphemism for units not selling so cut prices to move units. So increased units and higher market share is hiding that.

Market share trends are just a starting point for analysis. Understanding what underlies changes in market share is more important. For example, Apple's numbers are clearly seasonal due to its obvious once-a-year model releases in selected markets. Other companies may have this pattern as well (I suspect it's somewhat true for RIMM).

Finally, market share numbers are also very easy to manipulate in commentary (but not in spreadsheets or charts that have ALL the data). The Strategy Analytics/ Thomsonreuters graphic you linked to actually shows Apple growing market share from a year ago (Q210 vs. Q209), while Nokia, RIM, and Others have been flat or declined. Of course, relative to Q3 or Q4, the story is different as you've pointed out. But the main point is I'VE ALREADY SEEN THIS APPLE DECLINE PATTERN BEFORE, one year ago, so it doesn't surprise or mean to me what it seems to mean to you.

As for specific responses, first, seekingalpha.com provides conference call transcripts, though the Nokia ones aren't done very well.
-The criminal case against Gizmodo is still active; Gizmodo's equipment was returned by the DA due to Gizmodo cooperation in promising to provide and not destroy emails/files (i.e., evidence).
-Apple's criminal complaint did not say that sales had dropped; it said that "sales could drop" as a potential harm to Apple. Nothing bizarre; typical legalese.
-Conference call comments can be investigated/audited, so most companies don't lie outright; almost all companies choose to just not say anything intelligent (which is easy to do). So I believe the 90% yoy growth thru June 7th is a valid number.

I hope you don't delete this comment. I'm not criticizing you for not providing financial analysis; I'm just saying that additional info is important to understand market share data. Again, Tomi, thanks for providing data and the insights you have.

Matthew Artero

Tomi I'm glad you focus on market share and not financials. People here have already forgotten the Walmart example. Walmart goes for a smaller profit margin but it doesn't stop them from putting a lot of smaller competitors out of business.

Market share is everything. Market share is what allows you to buy materials and manufacture at lower costs than your competitors.

Kevin’s point that Nokia had to drop their prices in advance of the costs coming down is meaningless. That’s always the case. The cost of materials always follow the retail prices up and down.

Kevin’s examples of companies that had large market share and fell from grace don’t fit the example of the current bloodbath in smartphones. We see crucial mistakes made by the companies in his examples that Nokia is not making and in fact Nokia is refusing to make.

Those low end smart phones by Nokia are not static. They go through upgrades also and Nokia is better able than anyone else to offer those at that price. No one will make more money than Nokia selling at that price.

Compare to the automobile industry. We use to laugh at the Japanese cars and how quickly they rusted. We use to say the same negative things and worse about Japanese cars that people are now saying about Nokia. But the Toyota Camry was the best selling car in its class in the USA for several years now.

The ability for lower priced goods to adopt higher quality and more features while remaining a lower priced product grows. The ability for high end goods to increase their price does not grow as fast. Each year the features of each become more similar.

It used to be that you couldn’t get a low priced car with automatic transmission, or power windows, and don’t even waste your time dreaming about an air conditioner. Now that’s all standard even in a low priced car.

Eventually these high end features of the more expensive smartphones will become standard and when that happens it will be the manufacturers with the most market share who will survive. We’ve seen it in every industry, take your pick; cars, PCs, notebooks, etc. They all use to have more competitors than they do today.

24 fortune 500 companies making smartphones, are you kidding me? What other manufacturing industry supports that many competitors? The bloodbath will continue and out of necessity may evolve to include computer manufacturers. Maybe we’ll see some mergers.

I think the folks at Nokia know what they are doing. It’s wrong to sacrifice market share in order to chase profits. Market share is what saves you in the end. Sure Nokia has not made the same investment that Apple has in high end products, but it also has a market share that cost money to maintain. A bird in the hand is worth two in the bush. Always spend money maintaining what you have before you spend it elsewhere.

Apple did not create the opportunity to have a successful iPhone. That opportunity was created by the existing manufacturers who due to financial reasons did not pursue that opportunity leaving it open for others. Apple had its war chest from its successes with the iPod and iTunes store to fund its ability to seize the opportunity that was left open. Apple did not become the financial powerhouse it is today until after the iPod and after it got into entertainment; probably a result of Steve Jobs sitting on the boards of entertainment companies.

If the old manufacturers made a mistake it was failing to see that a company like Apple with an online music store would see phones that played music as a threat. Some people don’t want to carry around a music player and a phone when they can have it all in one. To answer that threat Apple had to get in the game.

Today one can by a USB thumb drive with a hundred megs of memory cheaper than a one meg thumb drive when they were new on the market. The day will come when the expensive features of the iPhone are available on cheaper phones and Apple will have to decide if it wants profits or does it want to be a serious contender.

Surely when that day comes, some of its share holders are going to want Apple to scrap the iPhone or a portion of its market share, so they can reap the profits of the iTunes store rather than use those profits to support the iPhone.

The battle for market share is a battle between the war chests of the competitors. All this talk about Apple being more profitable is nonsense. You have to spend it to gain market share and then it is no longer profit.

If you like your profits, that’s fine, celebrate the fact that you have them. But don’t pretend that profits automatically lead to market domination. How much does 1% of the smartphone market cost; at the high end phones or the low end phones? When you know the real costs of capturing that 1% of the high end or low end, then you know the real value of your profits.

My suggestion to Kevin concerning his Apple stock would be to remember what Apple’s profits were like before it got into entertainment. Keep an eye on the low end smartphones for a clue as to when to sell high.

In seeing how communities dominate, we are seeing more and more musical artists launch their careers themselves using social websites. Perhaps Apple already saw the writing on the wall and that’s the reason for its push into the iPad. If music profits decline in the iTunes store, at least they can still sell movies.

Nokia shareholders that are complaining the loudest right now are those that have pressing financial considerations and need to sell. Those that can afford to wait until the bloodbath is over are less likely to complain.

If you need to sell your Nokia stock you want them to enter the high end smartphone war and then you will sell during the hype, before the results of how well or how poor they did in the market are revealed. But if you don’t need to sell your stock you don’t want Nokia spending money on the high end war at the expense of losing the existing low end market share. Perhaps Nokia is best served by diversifying its capabilities into other industries.

John Swan

What seasonal excuse? Last yr., Apple's market share rose from Q1 to Q2 to Q3 before lowering in Q4, this year, Q2 went down from Q1.

http://graphics.thomsonreuters.com/F/07/GLB_SMPHN0710.gif

HCE

@John Swan

Last year you had 9 days of new iPhone sales in Q2, this year you had only 3 days. Also there was the whole Gizmodo episode which announced to all the world that a new iPhone was coming - that would have cost them some sales. Finally, this year's Q1 was an unusually strong quarter (Tomi thinks it was because of gift giving associated with Chinese new year). Regardless, the general pattern for iPhone sales is strong Q3 and Q4 (because a new model has just been introduced) followed by relatively weak Q1 and Q2 (because now people are waiting for the next model).

- HCE

HCE

@Matthew Artero

I cannot answer your point properly without an in-depth discussion of financials which I won't do since I do not want Tomi to delete my post.

Let me try and do it another way, then. What you are basically saying is that smartphones will one day become commodities. In that case, everyone is in trouble. Smartphones become like dumbphones are today - with people hardly aware of what brand of phones they own. Profit margins become wafer-thin - with no prospect of their ever going up again. Believe me, none of the smartphone companies (Nokia included) want this to happen.

And what happens to Apple if this scenario should occur? Well the smartphone business gets put on the back burner (like the iPod business has been) and they go on to the next big thing. Over the past decade-plus they have had an unerring ability to figure out what that next big thing is. At some point they will slip up and their stock will go down. Their profits will drop and they won't be investors darlings anymore. Yes, that could happen.

However, that isn't the only possible scenario. It is also probable that there is an enduring niche for high-end smartphones - the BMWs and Mercedes-Benzes of the smartphone world. If such a niche endures, I can bet you that every smartphone vendor (yes, including Nokia) will want to have a strong presence here because this is where the big profits are.

Apple will keep trying to make sure that the iPhone is a big player in this niche and will ignore pretty much every other niche in the mobile phone market. Nokia is currently failing in this space and this is why investors are down on them and this is why they are firing their CEO. Their biggest efforts are in making a comeback here and becoming a major player once again.

If we look at the above two scenarios, the second is the one that all smartphone vendors want. What will actually happen? Frankly, no one can tell but I am pretty confident in saying that for the next 2-3 years or so (maybe as many as 5 years), smartphones will not get commoditized. The majority of cell phones in the world will continue to be dumb phones and the niche of high-end smartphones will endure.

- HCE


rh

Thanks for taking back control of your blog. I read it regularly. Recently, I had decided not to read the comments anymore because of the off-topic criticism. I can go to an internet forum if I wanted to read technology fans argue about brands.

Guillaume B

@Matthew: Great comment; I absolutely agree that marketshare has a great importance for the moment that goes far beyond the short term. With the finicky nature of trends and aestetic appeal, the high-end market is a slippery one to keep a hold on. What is in one day can suddenly be out the next. Even the best marketing and PR at Apple is starting to fumble, and the vultures are already circling, ready to dive in. The technology press is already more critical of them since the Antennagate, and Android is starting to take more and more of the spotlight.

The low-end market is comparatively easy to retain, it's pure economics and less marketing magic; source your parts cheap, sell your products cheap, get a good supply and distribution chain, put them on as many carriers as possible. This is the game Nokia is good at, and if they don't put the effort in fighting off their rivals HTC, ZTE, Huawei and Samsung (especially Samsung!), it could find itself with no base from which to retake the high-end from.

So for now, lowering their profits to strangle the asian manufacturers out of the picture seems like a sound business plan. The others will have to lower their profit margins to follow as well, and it'll be who can wait it out the longest who will win. Nokia has the ressources in bank to win that.

Tomi T Ahonen

I have deleted again many comments that were trying to argue why financials are of interest. They are NOT part of this discussion - which is ONLY about the market share in the bloodbath. I am no longer bothering to copy those to the blog, if you're dumb enough to still try to talk about financials after I warned you, your comment deserves to be deleted. I am not interested.

I have acknowledged in the blog that Nokia profits are down and I acknowledged in the related Apple posting that Apple's profits were up. Both companies make profits, therefore both companies are healthy and can support their smartphone strategy (vs a perennially unprofitable company like Palm which died). I could not care less in the 'market share' discussion whether someone on Wall Street is 'disappointed' in Nokia's profits this quarter. Go cry about Motorola losses if you want to talk financials. Nokia's handset business is healthy. Its profits are down, it is not making losses.

There will be no discussion about the financial considerations here please limit your discussion to the MARKET SHARE

Thank you. Directed comments coming next.

The comments to this entry are closed.

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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