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« Billions billions billions, mobile keeps growing even in economic downturns | Main | Celebrating 30 Years of Mobile Phones, Thank You NTT of Japan »

November 10, 2009



I was just being asked about these numbers last week; thanks for this piece. I've got to make up a graph of all of this now for that person, but its worth it to finally get some hard numbers in view.

Great work as usual Tomi.


By far the most insightful piece of work on mobiles, mobile marketing/outreach and the developing world that I've ever read! Thanks so much for the work you put into crunching the numbers and illustrating what they mean in a way that even I could understand.

Faith McGary

Tomi, you are always on top of the numbers... AMAZING!

Faith McGary

Tomi T Ahonen

Hi ARJ, Keith and Faith

Thank you all for the very kind comments. Happy you enjoyed it.

Tomi Ahonen :-)

David Famolari

A great stat-filled piece! Really gives added perspective to the technology divide between developed and developing countries.

Mariana Oliveira

Hi, Tomi.

You always providing interesting analysis!

I'm pleased when I see people talking about emerging markets. After all, as you said, it's a valuable market.

I can talk about Brazil, since I work in mobile advertising market in the country. We've reached 166 million cell phone devices last September. The mobile phone is so important that only 23% of homes have desktops, while 72% have at least one cell phone device (TIC Domicilios). TV sets are a case apart: they reach 97% of homes in Brazil.

But I couldn't agree more: mobile phones are closest to population than desktops or conventional internet access.


Tomi T Ahonen

Hi David and Mariana

Thank you David.

Mariana, wonderful data on Brazil, thanks!

Tomi Ahonen :-)


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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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