And at Toronto event, heard Toronto based Polar Mobile CEO Kunal Gupta speak. One of his examples was a long-term fave of mine among print publications, The Hockey News. Mr Gupta said that after they launched the mobile version of THN, they achieved 300,000 subscribers on mobile who did not cannibalize print sales or web sales. And where almos all print titles globally see a decline in circulation numbers, THN has achieved modest growth in circulation after the launch of the mobile version. One more tidbit - Polar Mobile have released four versions of the service since its launch. You have to adapt a lot and listen to your audience if you intend to remain successful in mobile..
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September 18, 2009
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Available for Consulting and Speakerships
- Available for Consulting & SpeakingTomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com
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Tomi Ahonen Almanac 2009
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A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.
Tomi's other books
Tomi T Ahonen: Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
Tomi T Ahonen & Jim O'Reilly: Digital Korea: Convergence of Broadband Internet, 3G Cell Phones etc
Tomi T. Ahonen, Timo Kasper & Sara Melkko: 3G Marketing: Communities and Strategic Partnerships
also as kindle editionTomi T Ahonen & Joe Barrett (editors): Services for UMTS: Creating Killer Applications in 3G
Alan's Third Book: No Straight Lines
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