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« Lets have some Realism to the Smartphone Hysteria, part 1: Scale | Main | Silly Silly Forbes: No its not Nokia's "Motorola Moment".. Very poor reporting »

July 15, 2009

Habbo Not Only Second LIfe for Kids, over 40 virtual worlds have over 1M users - kids

Very very cool way to illustrate the virtual worlds for kids. Kzero has measured all virtual worlds for kids and mapped them showing user age, length of existence and size of users. Nice.

So what is your precious under 15 year old doing these days (80% of all registered users of virtual worlds are teenages..). Habbo Hotel, the grand daddy of them all (and was a case study already inour book Communities Dominate Brands) is still the biggest, and now has 135 M users. Note that this is about 10% of all internet users. Are kids registered to play in the virtual playground of Habbo. Wow.

But they are not alone, no way (way! no way! Whey! No Wh-hey!). Neopets (average age 11) has 54 M users (Gosh, thats the size of the total population of Italy). Stardoll (age 15) has 34 M. Club Penguin (age 12) has 28 M. Wee World (14) has 27 M. And so it goes, Girl Sense, Nicktropolis, Whyville, goSupermodel, Spineworld etc etc etc. Millions and millions. Kids. All under the age of 15. Meanwhile Second LIfe you ask? Is biggest adult aged virtual world, smaller than all those, at only 19M users..

And Habbo Hotel has been profitable on its youth customers for many years already (they invented the concept of charging for web content through the mobile phones using premium SMS, as kids don't have credit cards or bank accounts. I study Habbo in detail in my latest book Tomi Ahonen Pearls Vol 2: Mobile Social Networking).

Posted by at 11:54 PM in Gaming, Generation C, Social Networking, Statistics, Strategy, Virtual Worlds |

Tags: Club Penguin, Girl Sense, goSupermodel, Habbo, KZero, Neopets, Nictropolis, Spineworld, Stardoll, Whyville

Comments

cheap computers

I think that its very very cool way to illustrate the virtual worlds for kids.

Posted by: cheap computers | July 24, 2009 at 10:36 AM

celia

I think its very cool that habbo create a websites for kids and I'm only 14.

Posted by: celia | July 31, 2009 at 03:25 AM

Winstrol

It is a useful tool

Posted by: Winstrol | June 26, 2010 at 12:42 PM

Impotence causes

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prada

E 'mio grande piacere di visitare il vostro sito e per godervi il vostro ottimo post qui. Mi piace molto. Sento che hai pagato molta attenzione per quegli articoli, come tutti loro un senso e sono molto utili. Grazie mille per la condivisione. Posso essere ottimo lettore e ascoltatore, se siete alla ricerca stessa per tutti di essere buono. Apprezzate per il tuo tempo! Buon giorno!

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The Tao of Badass

At this time I am ready to do my breakfast, later than havin my reakfast coming yet again to read furtuer news.

Posted by: The Tao of Badass | October 03, 2013 at 12:48 PM

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

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