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  • Tomi on Video including his TED Talk
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May 07, 2009



Hi Tomi,

I would love to see a post on the top 10 mobile business you would go into right now if you have the time and resources : )

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Tomi Ahonen

Hi Aaron and Izmir

Thank you for the comments.

Aaron - very good question, ha-ha, and I do occasionally push some ideas. About a top 10, I'd have to think ha-ha, and it would really differ a lot from one market (country) to another - eg MVNOs (Mobile Virtual Network Operators best known example is Virgin Mobile from Australia to the USA), if they are already deployed in a given country but the concept is still new, this is perhaps the best single business opportunity in the whole mobile industry space. But in markets where MVNOs have been around for years and have gone through their cycle, like Denmark, Hong Kong, Finland, Sweden, UK, etc - there is no point in attempting to get those "low-lying fruit" as the MVNO opportunity will have been "harveste" by the earlier entrants.

And also, while obviously many markets are still closed to MVNO, there are also some that seem to be on the brink but don't have MVNOs. South Korea is a good example as is Singapore, where a given MVNO has launched or announced but they do not thrive (because the industry itself quickly "closed the door" to the MVNO opportunity).

Thanks for writing

Tomi Ahonen :-)

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Excellent post !! Thanks for sharing you insights.

I work in the area of call centers. And I have a good number of clients that I would like to offer/ advertise their product on mobile, and at the same time allow the users to send SMS messages back to the company, and then respond on these messages from our call centers operators.

I have actually seen one example used by a client that has a flirtation product, and they have a gate way that seems to field these chats and put them in a queue for call center operators to respond in turn.

My question is whether there is a company or software available that can assist me manage this effort with multiple clients, first send the ads, and second, chat in an interactive format back and forth with these callers via text messages? or do I have to build this..?

A related question would be how might a simple revenue model work for this sort of service?

Thanks again for your comments.

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

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