Sulake the Finnish owner of Habbo Hotel has reported end of year 208 numbers. We have loved Habbo Hotel since it was a case study in our book Communities Dominate Brands and now as many major internet online social networks struggle in making money, from MySpace to Skype, look at Habbo Hotel numbers:
Since launch, 129 milion habbo characters have been created in localized Habbo communities in 31 countries including Australia, Brazil, Canada, France, Germany, Mexico, Malaysia, Philippines, Spain, UK and the USA. The teenager social networking service has over 90% of its users within the age bracet of 13-18. They have 11.7 million active users any given month. They earned 50 million Euros (74 M USD) last year in revenus and made a profit of 4.8 M Euros. Ebitda profit margin of 9.6%. You read that right. A profit margin for an online social networking service with no subscription fee and where the majority of the income is NOT advertising.
WHO SAYS YOU CAN'T MAKE MONEY ON SOCIAL NETWORKING TODAY????
You just have to be smart about it. Learn where the money is (in mobile, obviously, as Habbo Hotel was the world's pioneer to prove the point years ago) and if you need a fast short-cut into the best ideas of how to monetize mobile social networks, my Pearls Vol 2 has 50 case studies of commercial success worldwide on mobile social networking. Obvioiusly Habbo is one of thse case studies in Pearls Vol 2.
Nice view on the subject good blog cheers for that read. I have quite strong views on this.
Regards, Gaz
Posted by: Cheap Hotel Prices | December 14, 2009 at 01:17 PM
Habbo hotel is really such a major online social network. Good work.
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Posted by: FeliciaPace28 | June 25, 2010 at 02:52 PM
Sounds a good idea in principle, however many may question how wide a scope and depth of information would be made available for public scrutiny. A seamless feedback system would be required to maintain quick responses to enquiries from public and bodies representing legal institutions, not to mention the media who would be keen to exploit and challenge any new data made available to them. On a local level, such enquiries could place further demands on public services.
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津の4町を含む全羅経済貿易地帯では、男性のパイオニアは、まだ中国吉林省琿春市に隣接して豆満江です。吉林省、中国、行くためにツアーグループとの毎日の延辺朝鮮族自治州。
Posted by: ノースフェイス | February 17, 2012 at 01:07 AM
阿部さんは「亡くなった父から『拡幅するかもしれない』と聞いていたが、なぜ今なのか。拡幅されれば、別の場所で仮店舗を探さなければならない」と嘆く。同商店街によると、商店街の約20店舗のうち、約8割が営業再開にこぎ着けたが、阿部さんと同じ事情を抱えているという。
Posted by: グッチ | February 27, 2012 at 01:04 AM
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