Social Media Marketing

Recently published a new book called Social Media Marketing, that I co-authored with Brian Jacobs, Jouko Ahvenainen and Ajit Joakar. What’s it all about?

‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms – including internet spaces and platforms and mobile telecommunication sources. The book addresses the importance of data and analytics both in helping to monetise these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book helps the advance understanding and use of social media.

The book introduces the concepts such as: of the Networked Society, the explosion of data, active digital footprints and 3D-profiling via analysing large data flows, privacy, a new set of metrics (CPRA), case studies on social media marketing that have brought real commercial benefits, accountability and ROI. 

Antti Öhrling, co-founder of Blyk and chairman of Contra Advertising, says in his foreword: ”This is a must-read book for anyone in marketing who wants to be on top of their game now and in the future.” 

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Buy it here and Amazon

Andrew Grill writes

Because social media is new, it means that many traditional agencies and brands will need to come to terms with this new area of marketing, and adjust (expand) their marketing mix to include social.  This should be done NOW - and not put off until later in 2009 - by then the social wave will be in full swing.

The book breaks down social media marketing into different areas:

    * Social network perspective
    * Media perspective
    * Telecoms perspective
    * Data standpoint
    * Social media marketing metrics

This is important because I suspect that apart from those deeply involved in this space, many readers will come from each of these disciplines, and be reaching out to try and understand social media marketing - fast!  If this is you then this book will definitely help.

This book can help you to:

a) understand the world of Social media from the perspective of the Web (social media), mobile/telecoms and traditional media

b) understand the significance of data within social networks

c) Work with social media metrics like Alpha users, cost-per-relevant-audience and others

d) Learn from case studies from enterprises who have successfully used the social media marketing approach

e) Learn how to deploy social media marketing campaigns

If you work in social media, mobile/telecoms or traditional media and you want to understand more about social media marketing, then this book is a must read.

Comments

[kiran]

Good article on social media...Thanks...

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Social media Is a marketing tool which can change the marketing strategy of an organisation or can optimize its advertising methods to a new level