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March 06, 2009

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disposable income" worldwide, ie a measure of the economically viable population, probably covering 98% of the planet's economic reach. The TV set population reflects TV owners - and this, smaller numberm reflects a more wealthy subsector of the global economy

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I read that the GSM industry has identified a number of potential fraud attacks on mobile operators that can be delivered via abuse of SMS messaging services. The most serious of threats is SMS Spoofing. SMS Spoofing occurs when a fraudster manipulates address information in order to impersonate a user that has roamed onto a foreign network and is submitting messages to the home network.

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Well, then lets compare to other measures. TV sets? 1.5 billion of those, so SMS is used by twice as many people as own a TV set. That should make many media execs stop and pay attention. Oh, but its not really comparing apples with apples, because broadcast analog TV is free, over the air.

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Coakley--who, and maybe this is just me, bears a resemblance to former Democratic veep nominee Geraldine Ferraro--will probably hang on to win, maybe even by a comfortable margin. But the Republicans couldn't be better situated. This is not a regularly-scheduled race in a presidential cycle, or even a regularly-scheduled race in a lower-turnout midterm cycle. It's a special election in January of a midterm cycle year in which the Democrats have unified control of the state and national governments at a time of voter unease. If lower turnouts in midyear cycles tend to help Republicans, turnout during a special election on a (cold?) January day could be even worse and, thus, less likely to favor Coakley.

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Great very interesting information
about sms messaging. but if the call
rate will start descreasing and reached
at certain point then sms messaging would
get vanish out.......

....Alex

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The evolution of Mobile as a marketing channel will be fun to watch over the next few years. Definitely the new "Black."

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These numbers are staggering, and what's crazy is how quickly and almost effortlessly the mobile industry grew.

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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

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