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« Facebook at 5 years of age, congratulations | Main | Bigger than TV, bigger than the internet: Understand mobile of 4 billion users »

February 05, 2009

Update on the mobile phone check-in: Finnair finds half of passengers using it

Finnair was the first airline to introduce mobile phone based check-in back in 2001. Now we have updates that up to half of Finnair's passengers on some routes already check in with mobile phones.

I liked the idea and discussed it in my 2002 book, m-Profits. The concept spread and I've occasionally returned to the idea, from reporting that many other airlines from flag carriers like JAL in Japan to Lufthansa in Germany and even discount airlines like Ryanair and Norwegian adopting the concept. I've also given updates from time to time on the Finnair pioneering mobile check-in. And I made it the seventh case study in my current hardcover book Mobile as 7th of the Mass Media. There I report that on some of Finnair's busiest short-haul business travel routes (that have a high percentage of Finnair's frequent fliers, obviously) up to 20% of passengers use the service.

Well, I heard from Book It CEO, Jukka Salonen in Finland. Book It is the company that has developed a more intelligent SMS based interctive system that deploys many innovative services. And they run the advanced version of the Finnair mobile check in today. It has evolved a lot since the first SMS text messaging based mobile check-in that I reported about in 2002, and today includes MMS messages and 2D barcodes and is operational in several airports outside of Finland as well, such as Stockholm and Copenhagen. But the most amazing numbers. Book It reports that now on some of Finnair's busiest business routes, over half of the passengers use mobile check in. Yes! Magic. Wonderful. This is the future, and it is spreading. Coming soon to an airport near you... Thank you Jukka for the update. If you want to read Book It's press release about the latest in the mobile check in for Finnair, see this link Finnair Introduces 2D Barcodes.

Posted by at 05:53 PM in 7th Mass Media, Books, Statistics, Travel |

Tags: Book It, Finnair, Jukka Salonen, Mobile check-in

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Available for Consulting and Speakerships

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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