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February 13, 2009



Dear Feature Phone,

Thank you for reaching out. I'm sorry to hear about the terrible fate that belies you in that drawer... may i suggest something that may help?

If i were just an ordinary little feature phone i'd be trying to impress my master with those things i'm really good at. Here's an idea: why don't you set your browser homepage to or do one of your cool little malfunctioning beeps at him next time you see our QR Code Logo or when your bluetooth scan notices our new application being broadcasted?

Don't worry because we'll know it's your little WAP browser trying to access our site and unlike all them other horrendous sites (that disappoint your master) we'll automatically serve you a page that has all the same functionality but will show you off to the best of your abilities with small file sizes making you appear nice & nippy and making sure he doesn't get whacked with a big mobile data bill).

Your master might even start making video calls with you (you have got one of those cute often ignored front facing cameras haven't you?) who knows what this could lead to...

As with all good strategies the best bit about this strategy is the exit plan. Instead of getting thrown in that bottom drawer to gather dust and be forgotten about you could have a future where you are loved and cherished...

If your master is successful and she meets another nice master i'll promise those sentimental humans will be sure to keep you somewhere special - maybe in an expensive little box under their bed with things like birthday or graduation cards that they collect as keepsakes. Who knows one day they might even give you to their grandchildren? There may be a new phone in your masters life soon but there is one weakness those humans have and its sentimentality (If you don't believe me ask a lotto winner where their winning ticket is and they'll always tell you they kept it as a good luck charm)

I wish you all the very best and hope you take my advice... who knows you may become thought of one day as something really important in your masters life... just imagine the scene on a big day like a wedding or an anniversary and you're in your rightful place in your masters pocket (albeit with a new sim) after all it'll be you that brought them together!

Tomi T Ahonen

Brilliant, Romi !!!!


Tomi :-)

Giff Gfroerer, i2SMS

In the United States, for the normob, you would probably hear the phone yelling:

"I CAN TAKE PICTURES, YOU KNOW! Take a picture of your child and send it to their grandparents!" But then the parent doesn't know how to take a picture with their phone and the grandparent wouldn't know how to retrieve it once sent...

"You don't have to leave a voice message if they are in a meeting! Send an SMS! This way they can see your message while they are still in the meeting!" But this concept is just now coming about...

"YES, I have a calendar on me too!" Huh? a calendar on my feature phone???

But the United States IS coming along. I predict a massive move forward in mobile technology in the United States in 2009. The time is upon us finally. Your feature phone's story will be reality this time next year in the United States...


Beautiful Post.

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Great Post !! Yes it always great idea taking picture from mobile and send it to grandparents..Last week I bought new mobile with 5 mega pixel camera. And now I am taking picture of every moment done by newly born child..

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Pretty good post. Ho appena imbattuto il tuo blog e volevo dire che ho apprezzato molto leggere il tuo post sul blog. Alcun modo sarò sottoscrivendo il feed e spero di postare di nuovo presto.


Merci pour cet article, je la partage avec mes amis sur Facebook.


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Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

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