jMac launches Every Single One of Us, join it, or at least monitor it..

Our dear friend and colleague, and certainly also a thought-leader in the Communities-Dominate space, Jonathan jMac MacDonald has now launched his Every Single One of Us initiative.

It is brilliant. It is a collaborative effort. Alan and I are joining to support him and many of our friends are already there.

His mission is to make communiation better. He has a clear plan for it. I urge all readers of our blog to go take a look. His ideas may seem radical - if so, all I ask is that you bookmark his page and monitor jMac's progress - this guy worked did magical stuff in so many places in his career - from Ministry of Sound to Blyk - the odds are, that jMac will deliver something quite significant out of this. If you have an interest to read our blog, then you owe it to yourself, to monitor Every Single One Of Us just incase he turns it into something really big.

And for those who are already converted - the regular loyal readers and those who clutch our book Communities Dominate Brands as the map to their careers - you know who you are - then take my word for this. When jMac says, you are welcome to join, in any capacity you want - he means it. Read his comments with that in mind. If we wrote in the book about "the what", this is now the first case of "the how". And you know in your heart, "the why" - so this is how you can get to really participate in changing communication.

Like I said, Alan and I are already signed up to be footsoldiers in the Every Single One Of Us initiative. You should consider joining us.

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