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December 21, 2008


johan rhodin

Hi! Great post. I like the possibility of Photo-Twitter, like MoYoMe or Twitpic.
And I still think there is a business for print of photos. We're definitliy going to see more of services like

Brendan Dunphy

Polaroid is another sad example of the failure to adapt and to deal with disruption. Like those in the industry that proceeded it into bankruptcy, Polaroid never managed to move beyond what it already knew, harness and focus its people to take their knowledge and expertise in other domains (as Fuji has done) or ride the disruptive wave itself with at least some success. The future belongs to the agile, not the strong, and what are seen as assets one day can quickly turn toxic the next in any industry, not just finance.

See Innovation Insight #2 at for a Jeff Bezos (of Amazon)perspective on the topic of adaption.

Tomi T Ahonen

Hi Johan and Brendan

Johan - great point and yes, there is certainly a significant market also for prints. But it used to be that almost all pictures "taken" were also developed into pictures. In the age of the 35mm film based camera, the developers soon offered packages that it didn't make sense NOT to develop every print.

Today there are 1.9 billion cameraphones in use, and only under 200 million digital cameras. The cameraphones are the only camera for the vast majority of the global population. If they want a picture, they snap it on the phone (or digital camera). And these tend not to leave the phone. Most snapped pics on digital cameras and cameraphones remain on the device, are perhaps shown to some others, and deleted off the camera.

Then of the remainder, the majority only are copied electronically and perhaps shared via memory stick or bluetooth or uploaded to Flickr or Facebook etc. Very few of those end up printed.

Yes, we still like our printed pictures, and some end up baby picture calendars and the few special moment prints of the wedding or birthday etc. But most no longer are printed...

And the printing opportunity itself is then expanding to home-printing with the PC printer and various higher quality papers and printer cartridges etc.

Brendan - good point and yes, this was a disaster that very bizarrely Polaroid didn't react to in time. I think the for us who follow digital convergence like you and me, it was obvious for years. Perhaps inside Polaroid they somehow remained just focused on their core business and old metrics and perhaps felt isolated from the digital trends, thinking a polaroid picture was something very "protected" from the risk of cannibalization..

Thank you both for posting the comments.

Tomi Ahonen :-)


Pretty good post. Ho appena imbattuto il tuo blog e volevo dire che ho apprezzato molto leggere il tuo post sul blog. Alcun modo sarò sottoscrivendo il feed e spero di postare di nuovo presto.


J'ai été surpris honnêtement avec la façon dont ce blog a été fait, belle mise en page, rédaction professionnelle, excellent travail!

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