Alan and I both believe strongly in the power of mobile as the 7th of the Mass Media as a compelling engagement marketing platform. We see brilliant examples of early engagement marketing from Blyk in Britain to Tohato in Japan. And more major brands are gettting it too. A good example is BMW. I met up with Marc Mielau of BMW when I presented at the Vodafone Mobile Advertising conference at the McLaren centre in England earlier this year and we had a great discussion about BMW's initiatives in this space. Now MobiAd News has published a great interview with Marc about BMW's initiatives in this space. They are very methodical with the media channel. And Marc talks about several ways they use mobile, from launching the 1 Series, to using 2D Barcodes, to selling used BMW cars. Its a good interview to read.
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Tomi on Twitter is @tomiahonen
- Follow Tomi on Twitter as @tomiahonen
Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics
Book Tomi T Ahonen to Speak at Your Event
- Contact Tomi T Ahonen for Speaking and Consulting EventsPlease write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents
Tomi on Video including his TED Talk
- Tomi on Video including his TED Talk
See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media
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September 10, 2008
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Available for Consulting and Speakerships
- Available for Consulting & SpeakingTomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com
Recent Posts
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- The Helsinki Hostage Summit, Putin’s Puppet Trump, and my Working Theory of How the White House was Sold (and joke songs at end)
- iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
- Smartphone Stats: Full Year 2017 Top 10, OS Installed Base and Everything Else You Ever Wanted
- Nokia HMD Comeback? First Year Finishes with 8.7 Million Smartphones Shipped and 1.0% Market Share by Year-End (Updated)
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- Are We Going To See The “$10 iPhone” in 2020? No, the clone of 2010 superphones will probably cost around $20 in 2020
- Nokia HMD Comeback? First national numbers for December are out. In Taiwan Nokia HMD ranked 7th with 3.2% Market Share
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Recent Comments
- Jim Glu on iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
- Per "wertigon" Ekström on iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
- Per "wertigon" Ekström on iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
- Per "wertigon" Ekström on iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
- Jim Glu on iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
- BennyDover on iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
- Jim Glu on iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
- Per "wertigon" Ekström on iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
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- Jim Glu on iPhone Quarter, ZTE Troubles, Facebook Troubles, Nokia Come-back
Google Search
Tomi's eBooks on Mobile Pearls
- Pearls Vol 1: Mobile Advertising
Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download
Tomi Ahonen Almanac 2009
- Tomi Ahonen Almanac 2009
A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.
Tomi's other books
Tomi T Ahonen: Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone
Tomi T Ahonen & Jim O'Reilly: Digital Korea: Convergence of Broadband Internet, 3G Cell Phones etc
Tomi T. Ahonen, Timo Kasper & Sara Melkko: 3G Marketing: Communities and Strategic Partnerships
also as kindle editionTomi T Ahonen & Joe Barrett (editors): Services for UMTS: Creating Killer Applications in 3G
Alan's Third Book: No Straight Lines
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- Emily Turrettini - Textually
- TheFuturesAgency
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- Lars Cosh-Ishii - Wireless Watch Japan
- Kim Dushinski
- Ewan McLeod - Mobile Industry Review
- Heike Scholz - Mobile Zeitgeist
- Gibson Tang
- C Enrique Ortiz
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- Jim Cook - MobiAd News
- Tony Fish
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- Zahid Ghadialy
Tomi's Fave Twitterati
- This is Tomi's Fave Twitter Mobilista List
Follow Tomi's fave experts in mobile, his Twitter list 'The Usual Gang' of the world's top Mobilistas
climate conference in Berlin. Germany feels that the meeting has some positive progress this year in
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