My Photo

Ordering Information

Tomi on Twitter is @tomiahonen

  • Follow Tomi on Twitter as @tomiahonen
    Follow Tomi's Twitterfloods on all matters mobile, tech and media. Tomi has over 8,000 followers and was rated by Forbes as the most influential writer on mobile related topics

Book Tomi T Ahonen to Speak at Your Event

  • Contact Tomi T Ahonen for Speaking and Consulting Events
    Please write email to tomi (at) tomiahonen (dot) com and indicate "Speaking Event" or "Consulting Work" or "Expert Witness" or whatever type of work you would like to offer. Tomi works regularly on all continents

Tomi on Video including his TED Talk

  • Tomi on Video including his TED Talk
    See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media


Blog powered by Typepad

« Faust, Banking and Trust | Main | How to piss off your customers in a Tesco stylee »

September 29, 2008



Our friend Russell Buckley of Admob who blogs at MobHappy, made a great point about advertising in a new media, in his posting about TV like its 1941. In 1941 when the first ad ran in America on TV (interrupting a baseball game broadcast on TV), it was a clumsy attempt to add sound to a fixed print ad (but no movement ie video on the TV ad). It took a lot of creativity for the TV industry to get past just copying existing print (and radio) ads and using the power of TV for far more compelling advertising. Obviously today in advertising on the internet, and even more so on mobile, there is a similar need to move past copying old media formats, and learning to use the full power of the newer media channel and its unique powers. Great posting by Russel - with a picture of the first TV ad, worth reading.



Internet marketing

Mikki Jang

Indeed, when you are trapped in one paradigm for long, the next paradigm always looks like science fiction and surreal..Hence, until the users come up with the right uses of a medium, it’s detectable that the new medium borrows the content from the old medium - as movies were the content of the TVs, books and novels used to be the content of the movies - While the “Global village” becoming an ever more relevant world to us, we’ll be seeing the old medium’s content and format borrowed, roughed up and massaged to tell our stories on the new medium for a while. But this leaves us with opportunities for new forms social communications, new pattern and new selling arrangement and our social DNAs evolving along? Mikki Jang

beats by dre store

vmore relevant world to us, we’ll be seeing the old medium’s content and format borrowed, roughed up and massaged to tell our stories on the new medium for a while.

The comments to this entry are closed.

Available for Consulting and Speakerships

  • Available for Consulting & Speaking
    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

Tomi's eBooks on Mobile Pearls

  • Pearls Vol 1: Mobile Advertising
    Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download

Tomi Ahonen Almanac 2009

  • Tomi Ahonen Almanac 2009
    A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.

Alan's Third Book: No Straight Lines

Tomi's Fave Twitterati