Lessons from the first TV ad run in 1941 in America

Our friend Russell Buckley of Admob who blogs at MobHappy, made a great point about advertising in a new media, in his posting about TV like its 1941. In 1941 when the first ad ran in America on TV (interrupting a baseball game broadcast on TV), it was a clumsy attempt to add sound to a fixed print ad (but no movement ie video on the TV ad). It took a lot of creativity for the TV industry to get past just copying existing print (and radio) ads and using the power of TV for far more compelling advertising. Obviously today in advertising on the internet, and even more so on mobile, there is a similar need to move past copying old media formats, and learning to use the full power of the newer media channel and its unique powers. Great posting by Russel - with a picture of the first TV ad, worth reading.

Comments

[keshacoggins]

Our friend Russell Buckley of Admob who blogs at MobHappy, made a great point about advertising in a new media, in his posting about TV like its 1941. In 1941 when the first ad ran in America on TV (interrupting a baseball game broadcast on TV), it was a clumsy attempt to add sound to a fixed print ad (but no movement ie video on the TV ad). It took a lot of creativity for the TV industry to get past just copying existing print (and radio) ads and using the power of TV for far more compelling advertising. Obviously today in advertising on the internet, and even more so on mobile, there is a similar need to move past copying old media formats, and learning to use the full power of the newer media channel and its unique powers. Great posting by Russel - with a picture of the first TV ad, worth reading.

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kesha

Internet marketing

[Mikki Jang]

Indeed, when you are trapped in one paradigm for long, the next paradigm always looks like science fiction and surreal..Hence, until the users come up with the right uses of a medium, it’s detectable that the new medium borrows the content from the old medium - as movies were the content of the TVs, books and novels used to be the content of the movies - While the “Global village” becoming an ever more relevant world to us, we’ll be seeing the old medium’s content and format borrowed, roughed up and massaged to tell our stories on the new medium for a while. But this leaves us with opportunities for new forms social communications, new pattern and new selling arrangement and our social DNAs evolving along? Mikki Jang

[beats by dre store]

vmore relevant world to us, we’ll be seeing the old medium’s content and format borrowed, roughed up and massaged to tell our stories on the new medium for a while.