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Tomi on Video including his TED Talk See Tomi on video from several recent keynote presentations and interviews, including his TED Talk in Hong Kong about Augmented Reality as the 8th Mass Media
For teens the future is mobile writes Smart Mobs... Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It’s all about the mobile phone.
Our designed world reinforces the value we place upon speed. But the signs are that speed is a cultural paradigm whose time is up. Economic growth and a constant acceleration in production have run against the limited carrying capacity of the planet.
Many of us want faster computers, but we also want more balanced lives - lives lived at speeds we determine, not at speeds dictated by the logic of systems beyond our control
Image published under a Creative Commons License by Éole
AND
Questioning speed and acceleration raises interesting design and innovation questions. Should we continue to design only to make things faster? Is selective slowness consistent with growth and innovation?
How might faster information help us live more lightly on the planet?
From 1771 to 1971 - we have accelerated the pace of our economies and our lives and they have become as a consequence heavier as Thackera describes them.
Its thought provoking - and the book forces me to reflect on the process of design, system design, designing for outcomes vs. designing for a status quo. The Bill Bailey principle
Bill is asked how he comes up with his jokes - he says " I start with a laugh and work backwards, what do I need to do to get that amount of laughter".
As we evolve from the position of Installation to Deployment of a new social and economic model enabled by recent technological developments.
Design therefore should play an important role in helping organisations evolve over the next ten years and more. Because the decisions we make now will shape our futures.
And back to Speed as a concept - as we race through our lives, racing to work, racing to pick up the kids, racing to the shops, racing to the pub, racing to get the latest gadget, racing to go on holiday - I muse on this question - has the consumer society made us happier? Has material wealth brought with it greater value and meaning? And the answer to that question is very ambiguous.
It seems to be an e-health morning here on Communities Dominate today. I received a nice link from our friend Chetan Sharma (whose book Mobile Advertising is brilliant). Chetan did a report for United Nations Foundation around mobile in e-health. The document is good on three levels. First, it is free, thanks to the UN's grant. Secondly, it discusses the next 10 years of mobile in a very good way, regardless of whether you are interested in e-health. And thirdly, it does look very specifically at e-health issues as well, towards the end of the paper. A great document, worth reading, with lots of insights and good data from today, with very realistic projections and forecasts for the next 10 years. Thanks Chetan! Here is the link to the paper Mobile Services Evolution 2008-2018
I heard from an old friend, Claus Nehmzow, who is now in London with creative agency Method. They have recently completed a cool application for the healthcare industry, into Second Life, for Cigna/vielife. They have a Cigna island on Second Life, and on the island Cigna provides info, seminars, games, virtual advisors, etc. There is a good summary of the service at Method's pages at this link: http://method.com/#/detail/CaseStudy/44/
A different approach for teaching our children is a report published by Charles Ledbeater and covered in the Guardian
The word relationship drops in as does
that qualifications aren't the only goal of an education, and that there are different - and often better - ways of making sure that children leave school with the cognitive skills they will need as adults.
As we have a need to de-school society
Relationships cease to function as effectively in big groups, so too do schools, so large comprehensives should be broken up into a smaller number of schools - as has happened in certain parts of New York.
I sit here and ponder this - if we can only maintain 150 real relationships or connections - then why do we impose a Straight line - read - linear / industrial approach to education? See what I mean.
So we need and I would say demand the Engaged Learning Community
where education can be transformed into something truly useful for all children and society.
Which leads me onto another point of view, and one made some time ago By John Stuart Mill writing On Liberty in 1859
Human nature is not a machine to be built after a model, and set to do exactly the work prescribed for it, but a tree, which requires to grow and develop itself on all sides, according to the tendency of the inward forces which make it a living thing.
Mill also wrote
Over himself, over his own body and mind, the individual is sovereign
Teaching young people how to use digital media to convey their public voices could connect youthful interest in identity exploration and social interaction with direct experiences of civic engagement. Learning to use blogs (“web logs,” web pages that are regularly updated with links and opinion), wikis (web pages that non-programmers can edit easily), podcasts (digital radio productions distributed through the Internet), and digital video as media of self-expression, with an emphasis on “public voice,” should be considered a pillar—not just a component—of twenty-first-century civic curriculum.
Participatory media that enable young people to create as well as consume media are popular among high school and college students. Introducing the use of these media in the context of the public sphere is an appropriate intervention for educators because the rhetoric of democratic participation is not necessarily learnable by self-guided point-and-click experimentation.
and here a report by Pew on education and its potential future.
So how do children see their education system?
And why is this important? Jonathan Fanton
The real gap between tomorrow's digital haves and have-nots will be a lag in competence and confidence in the fast-paced variegated digital universe building and breeding outside schoolhouse walls.... Today's digital youth are in the process of creating a new kind of literacy; this evolving skill extends beyond the traditions of reading and writing into a community of expression and problem- solving that not only is changing their world but ours, too... In this new media age, the ability to negotiate and evaluate information online, to recognize manipulation and propaganda and to assimilate ethical values is becoming as basic to education as reading and writing.
From Wikipedia and media literacy
And back to the UK - Derek Wise Head teacher at Cramlington part of Leadbeaters report says
We want to break down the idea of the school as an institution where children have no say in their education and replace it with one of an institution where they learn the things that are important to them, at times and in ways that are relevant to them
Engagement in education?
Cramlington gets the same budget as any other school and some of what it wants to do in terms of group and personal learning is restricted by classroom design. But even here it has used its ingenuity to reconfigure an existing block to allow a whole year group to work together with a team of teachers, and its new year 7 and 8 building has been designed around the concept of inquiry-based learning.
We embrace what we create! And as Euan Semple says of of the Networked Society
there are no such things as conscripts - there are only volunteers. Young people are coming into traditional organizations having spent the entirety of their young lives: collaborating, networking and getting stuff done in very different ways. They are confronted with an alien world of: linearity, silos, hierarchies and the ego of title. The friction is palpable because the old organizational models cannot cope with or take full advantage of the new potential, unleashed is a profound transformation in the way of doing things, of getting stuff done.
So why should school be any different?
The report is good thought provoking stuff. I just hope its not just not more frothy stuff on the top of a Latte?
In 2005 we documented a project called SoundStart
SoundStart began in September 2001, when 30 young pupils from Elmwood Primary School in Croydon became the first to try this unique musical experiment. Unlike most music tuition that takes place outside the classroom, Soundstart takes a whole class from beginner to concert in one term. Jupiter brass and woodwind and their UK distributor Korg UK, working with Croydon Music Services, gave each child an instrument of their choice – a wide range from flutes to saxophones, some of which the children had never seen or heard before.
It had impressive results - so why was it not picked up by the rest of the LEA's - go figure!
And finally Sir Ken Robinson on Schools, education and creativity
This has absolutely nothing to do with this blog other than the fact that I go everywhere pretty much on my Honda Fireblade.
Last week was simply an historic moment as the numbers 999999 clicked over on my Fireblade as I was zooming up to London. I have ridden in all and every type of weather imaginable and MCN (Motorcycle News) did a little story on me earlier in the year. The reporter who interviewed me said that he had never heard of so many miles done on a sports bike. And here is the little beauty.
In fact, I took this picture because although legally parked in a motorcycle bay, a traffic warden thought that I might have been impeding a footpath, so I got a ticket. Go figure.
Anyway to the glory of all things two wheels with big engines here is an excerpt from a poem that I read as a teenager by the poet Thom Gunn called
On The Move 'Man, You Gotta Go.'
On motorcycles, up the road, they come:
Small, black, as flies hanging in heat, the Boy,
Until the distance throws them forth, their hum
Bulges to thunder held by calf and thigh.
In goggles, donned impersonality,
In gleaming jackets trophied with the dust,
They strap in doubt--by hiding it, robust--
And almost hear a meaning in their noise
It is part solution, after all.
One is not necessarily discord
On Earth; or damned because, half animal,
One lacks direct instinct, because one wakes
Afloat on movement that divides and breaks.
One joins the movement in a valueless world,
Crossing it, till, both hurler and the hurled,
One moves as well, always toward, toward.
A minute holds them, who have come to go:
The self-denied, astride the created will.
They burst away; the towns they travel through
Are home for neither birds nor holiness,
For birds and saints complete their purposes.
At worse, one is in motion; and at best,
Reaching no absolute, in which to rest,
One is always nearer by not keeping still.
And we haven't mentioned Flirtomatic for a few days here at Communities Dominate. Well, the very lucrative UK based online and mobile fun flirtring and dating service is doing so well, that they are now moving beyond Britain as well. Flirtomatic is partnering with Seven One Intermedia, part of the ProSiebenSat 1 network in Germany, to launch Flirtomatic in Germany. The service will also allow British and German Flirtomatic users to flirt across the two countries. Congratulations to all at Flirtomatic for the continuing success of one of our favourite stories about Generation C using the 7th Mass Media.
We've talked a lot about Blyk. And for those who doubted their chances, the UK based company earlier announced they would expand to the Netherlands. Now Blyk is also going to three more European countries, Germany, Spain and Belgium. So things looking quite good for Blyk..
I heard this from an old friend, Paul Poutanen that I met in Calgary a few years ago. He's involved with a company called Mob4Hire - cool name ha-ha. And the idea is very simple. For mobile applications - and yes, 700 carriers/mobile operators; 7,500 handsets, 10,000 developers - there is a clear need to do testing of mobile apps, and why not hire a "mob" or a digital community to do it. Crowd sourced mobile application testing. Great idea! And so relevant to mobile as the 7th mass media channel - we can do the testing within our customer base, as the media is interactive. Hoping it will have good success. To find more, got to their website www.mob4hire.com
Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit www.tomiahonen.com Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com
Pearls Vol 1: Mobile Advertising Tomi's first eBook is 171 pages with 50 case studies of real cases of mobile advertising and marketing in 19 countries on four continents. See this link for the only place where you can order the eBook for download
Tomi Ahonen Almanac 2009
Tomi Ahonen Almanac 2009 A comprehensive statistical review of the total mobile industry, in 171 pages, has 70 tables and charts, and fits on your smartphone to carry in your pocket every day.
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