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June 23, 2008


Giff Gfroerer, i2SMS


Great read. You state "SMS texting is clearly not a deal-breaker for iPhone users, some 68% of iPhone users send or receive SMS daily on the iPhone and 95% use SMS texting occasionally." Not too surprising to me here in the states.

Our SMS numbers continue to grow month to month. Email is still the preferred mode of communication for those over 35, SMS for those under 35. If you did a breakdown on age for this survey, and compared to those emailing to texting, you would most likely see these numbers relate quite well.

In the end, we are excited to hear that 95% use SMS occasionally. Great figures that continue to show growth in the states. And note, if we haven't been texting for as long as other countries have, then the lack of ease of texting on an iPhone compared to the N95 may not be as obvious to newer texters as it is to texters of 5 years or more.



The Rubicon study was a survey of 460 randomly-selected iPhone users in the US. Here's the link to the pdf:

The Rubicon study doesn't provide a point of comparison for other phones for the satisfaction rating, but Changewave has also done quarterly mobile user satisfaction surveys (I think also US-based, but usually 3000-4000 respondents). For consumers, iPhone has consistently scored 70%-80% in VERY SATISFIED, with RIM second at about 55% each time, and the rest (LG, Nokia, ..., Palm) between 40 and 30%. iPhone is pretty much off the chart, and other than RIM, there is a huge drop-off (Again, this is the US). For corporate users, iPhone scored 59% VERY SATISFIED, with RIM at 47% (though there was a decline of 8 pts for RIM since iPhone released). Note these are "VERY SATISFIED" numbers.

So why not higher than 80%? Altho most people think Apple "fanboys" give Apple a pass, I think Apple "fanboys" (Mac fanboys, in particular) actually expect a lot from Apple in terms of implementation quality; they only give Apple slack in terms of schedule (i.e., allowing Apple to deliver late so as to ensure quality).

Alan Moore

Dear Mark,

I think you are correct in your observations. I believe that Apple have set the bar marked highest. You shoot for the stars to reach the moon - right? Apple have taught us to expect a user experience that is perhaps unique.

But also Apple fans - me being one of them would expect nothing less and would certainly point the finger if we thought that our user experience was not what it should be.

This is about being task and end-user orientated - few companies in my opinion are prepared to be that focused.

Thanks for posting


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