Sitting here at JFK this caught my eye All the rest is spam by my friend DC @ Fasterfuture blogspot
David mentions a Scott Karp post Why Traditional Advertising Formats Fail On The Web
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.. when people go online they know what they want and how to do it... This makes them very resistant to highlighted promotions or other editorial choices that try to distract them.
says Jakob Nielsen and Dave says and so all the rest is spam says Dave
Online advertising must create value for users or it will create little or no value for advertisers
This is a huge beef for me - the whole idea that commercial messages must be
1). Life enabling
2). Life Simplifying
3). Navigational
ie. they must become useful – can only be the way forward. But this is a new form of inventory and requires new metrics.
Its is amazing however that companies are not prepared to fail to succeed.
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