I have meet some interesting people in Monaco.
Thoughts : panel-based audience measurement - and counting for the digital age is madness...
Steam age technology in the digital age
People are still hung up on the furniture (formats) of commercial messaging...
We need new metrics!!!!!!!!!
No-one makes money from broadcast to mobile content.
The future is :
Cross-platform assets and multiple revenue streams - something SMLXL said in 2003
Transform operations to embrace the plethora of new digital content and distribution opportunities.
Delivering integrated, cross-platform advertising programmes tied to their advertising assets
Metrics & Kpi’s
1). Social Marketing Intelligence
2). Recount the audience - Cost Per Relevant Audience
3). Measure degree of engagement
4). Accurate reporting on campaign effectiveness
5). Targeted communications that are Timely - Relevant and Contextual
6). Viral effects of networked campaigns
7). Measure "currency" within target groups
8). Advertising is the content and the content is the advertising
What is the new business model for TV advertising?
1). Brands have to be everywhere
2). Cross platform assets
3). Brands need to become part of the daily fabric of people’s lives
4). All content should be inspired by brands wishing to meaningfully engage with their audience
Comments