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« Be careful with your ringtone, lesson from Japan | Main | Engagement Marketing Japan Style: Snack brand Tohato creates a multiplayer online wargame »

May 20, 2008



Hi Tomi,

Wow, a striking application! Even in Europe and the U.S. that could be very very interesting for schools to get more involvement of pupil in biology and other classes.


Tomi Ahonen

Hi Martin

Yeah, certainly. There is that curiosity within most kids but it often is drilled out of us as we grow up. Yes, if we could get say the biology teacher to have one or two in a given high school, so kids could connect their own mobile phone to it, and use the microscope attachment as a tool to feed their curiosity, it could well spark more interest in matters scientific. Ha-ha, over the weekend there was a story in perhaps the Financial Times or Intenational Herald Tribune, that the students in Japan are moving away from studying science, math and engineering, and the Japanese government is already concerned.

And I think always of my private test-lab, my nephews and nieces. One of my nieces is for example a very active girl scout and into all things around bugs and spiders and creepy-crawly animals. I bet her scout troop could find a lot of use for a microscope attachment, that could be taken to scouting camp and study pollution and all kinds of things.

So very true. I didn't even think of it from that angle. And I remember the problem with a "real" microscope was a) it was too expensive (a "real tool") to take outside for example; and b) it was too static, had to stand firmly on a table. But if kids could also use the attachment out in the real world, nature, etc, again it would enhance its appeal.

Lets see how it develops

Thanks for writing Martin

Tomi :-)

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