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« The economics of abundance and human behaviour | Main | Getting deeper into Tohato's snack food wargame in Japan, this is a BIG advertising concept »

May 22, 2008


Alan Moore

How cool is that Tomi !!!!

In Fans, Gamers and Bloggers, by our friend Henry Jenkins. He says this

"Fandom is not about Bourdieu's notion of holding art at a distance, it's about having control and mastery over art by pulling it close and integrating it into your sense of self.

Meaning is contextualized. It grows out of an affective set of experiences and is the vehicle for creating social connections with other people"

Right on :-))


Tommi Vilkamo

Hi Tomi, I was just about to comment and set the facts straight, but you seemed to notice it yourself... Sorry about the misleading blog post - we seriously didn't know who had done that video (sometimes, in a big company, one hand doesn't know what the seventeenth hand is doing).

In any case, we do have plenty of examples about "fan" created Youtube advertising. Of course, they tend to be less traditional-ad-like compared with this one.

- tommi (manager of nokia beta labs)

Tomi Ahonen

Hi Alan and Tommi

Thanks Alan, and you noticed the correction since..

Tommi - wonderful thing, this blogosphere. Its the ultimate truth police. Thanks for stopping by...

Tomi :-)

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Available for Consulting and Speakerships

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    Tomi Ahonen is a bestselling author whose twelve books on mobile have already been referenced in over 100 books by his peers. Rated the most influential expert in mobile by Forbes in December 2011, Tomi speaks regularly at conferences doing about 20 public speakerships annually. With over 250 public speaking engagements, Tomi been seen by a cumulative audience of over 100,000 people on all six inhabited continents. The former Nokia executive has run a consulting practise on digital convergence, interactive media, engagement marketing, high tech and next generation mobile. Tomi is currently based out of Helsinki but supports Fortune 500 sized companies across the globe. His reference client list includes Axiata, Bank of America, BBC, BNP Paribas, China Mobile, Emap, Ericsson, Google, Hewlett-Packard, HSBC, IBM, Intel, LG, MTS, Nokia, NTT DoCoMo, Ogilvy, Orange, RIM, Sanomamedia, Telenor, TeliaSonera, Three, Tigo, Vodafone, etc. To see his full bio and his books, visit Tomi Ahonen lectures at Oxford University's short courses on next generation mobile and digital convergence. Follow him on Twitter as @tomiahonen. Tomi also has a Facebook and Linked In page under his own name. He is available for consulting, speaking engagements and as expert witness, please write to tomi (at) tomiahonen (dot) com

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Tomi Ahonen Almanac 2009

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Alan's Third Book: No Straight Lines

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