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May 16, 2008


Christopher Billich


While I do agree that the campaign was cool, from what I have heard from some people involved behind the scenes, it did great in terms of PR, but not necessarily as great in terms of actually driving usage to the NWA mobile site.

I've seen the Video Research data on QR code usage, but would like to elaborate a bit with data from Impress R&D's Keitai White Paper research series (2008 edition, October 2007) - in my opinion the most rock-solid market data on mobile in Japan - which I'm sure you'll be interested in. I don't think "83% of Japanese use QR codes" is a valid statement, actually most people I know personally outside the industry don't really use them.

Penetration (as in: enabled handsets): 88%


54.5% Have used
21.8% Handset supports it, but don't use
9.1% Handset doesn't support it
14.7% No idea what you are talking about

Among the 54.5% active users, frequency is as follows:

1.5% Almost every day
1.5% 4-5 times per week
5.8% 2-3 time per week
10.9% Once a week
24.8% 2-3 times per month
34.3% Once a month
21.3% Rarely use

...which translates into the following net usage frequency across the whole handset base:

0.8% Almost every day
0.8% 4-5 times per week
3.2% 2-3 time per week
5.9% Once a week
13.5% 2-3 times per month
18.7% Once a month
11.6% Rarely use
21.8% Handset supports it, but don't use
9.1% Handset doesn't support it
14.7% No idea what you are talking about


Louboutin shoes

three years," Saines said.
The Australian lender expects the new branch in Shanghai to turn a profit "very quickly",CL shoes, and will not roll out in other Chinese cities for at least three years.





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